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  • Case Study Kireev

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    Sergei Kireev
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    This is the short case study of my ad results for one of the private label products

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    This is the short case study of my ad results for one of the private label products

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    3 views3 pages

    Case Study Kireev

    Uploaded by

    Sergei Kireev
    This is the short case study of my ad results for one of the private label products

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    This study was made for the product that I am currently working on.

    One fellow seller


    asked me to help with his listing and currently I am managing the operations of this
    product.

    The aim was to give traction for the product, start PPCs and get organic rankings.

    Before the advertising campaign I have done keyword research and found 1 possible
    keyword (coasters for drinks) with 18,000 exact searches/month, and two keywords
    (coasters for drinks, drink coasters) with 5,000 exact searches.

    Before starting manual campaign in April, I ran auto campaign with high bid for 20 days
    in March in order to get some data. Here are the results for the Auto campaign:

    From this data we can see that the keywords that I have found are relevant and Auto
    campaign showed the product a lot for this keywords. The CTR is quite high 0,45% -
    0,50%. The most difficult thing is that product itself is cheap ($16) and average CPC
    was $1,50 and it is very hard to have low ACOS in the case.

    As data showed, we should have concentrated on the keywords: coasters for drinks,
    coasters for drinks absorbent and drink coasters.
    The data for the April is decent:

    The product listing has now 32 reviews and the average star rating is 4.7. I have set up
    1 follow-up email sequence and currently listing get 1-2 reviews each week. During last
    month we were able to achieve the 15% conversion rate and the ACOS of 80%. Listing
    owner wants to have 50% ACOS so we have the main goal to decrease the cost of sale.

    These are the results for the last 7 days of the campaign:

    The advertising cost of sale is decreasing however the conversion rate decreased as
    well. Both these changes were caused by lowering the bid for the main keywords.
    During upcoming month of May we plan to maintain the conversion rate of the April and
    lower the ACOS by making our price higher.

    Also, it has to be noticed that we have achieved Top 15 ranking for all 3 keywords -
    coasters for drinks, coasters for drinks absorbent and drink coasters.

    Brand name – Levilia

    ASIN - https://www.amazon.com/dp/B07MR15SGK

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