www.getwsodo.

com
www.getwsodo.com

Decide on Who You’re Going to Serve.

Zero in on who Their Ideal Customer is.

Find a 3-5 Small Subsets of That

Micro-Niching Ideal Group.

Focus on What Really Drives Those

Groups of People (it usually has
very little to do with your business
or your client’s business)

Figure out What Your Prospect

Spends most of their time thinking
about.
Hooking The Problem to Our “Wagon”.
How does that problem connect
with our Business? (it can be loose).

Decide on Your Angle

Free or Deeply Discounted

Something that is High Value but

Low Cost for the Business to
Create an Easy to Take Offer Provide.

Comes with a Built in way for your

client to upset on the fly.

Link the offer to the Client’s Problem.

It is written as a 3rd Party.

Don’t write the content as the
business unless it just makes
sense.

Don’t focus on selling. Educate

people on their issue and then
educate them on why your service
The Local Advertorial Formula Advertorial Rules or product is valuable.

Somewhere in the content you

should tell people that it is
sponsored content. (FTC Rule)

Do Not Pitch Your Business or Your

Client’s Business (it should look like
a banner ad)

A title that is high value and makes

the reader feel guilty if they don’t
read it. (highly sharable)

Opening Paragraph identifying with

their pain and outlining what’s to
come.

2 Sections that are strictly value but

also set up the need to keep
reading. (they introduce new
problems)

The Bridge Section (connect the

The Guts of the Local Advertorial value to the offer section)

Offer Section: Educate them on

why your offer is valuable without
pitching it (or claiming that its your
offer)

Pre-educate on Upsells

Let a Banner Ad do the Pitch

immediately after you’ve
established value for it.

Close the Article by Recapping.

Ask for a Share