The Rise and Fall

-Rise of Nokia ?
GEBM Seminar

Group members
Yanan Attasopon 17135649
YuChen,GUO 17137371
 Nokia Group is the world's
largest mobile phone
manufacturer
 Sales in more than 150
countries operating profit of
€2 billion by 2010
 Dominant across the world
with the exception of North
America
 Struggled to compete with
CDMA-based models
Nokia SWOT-Strengths
Nokia SWOT-Weaknesses
Nokia SWOT-Opportunities
Nokia SWOT- Threats
Fails to Keep Up Market
Key Finding
 Market share dropped below
30% in the first quarter 2011
 Symbian applications are not
so advanced like iOS apps
and Android apps.
 Processor below 800MHz
 Cut 50% Smartphone
production 2010 .
 Doesn't plan to release Win7
phone until 2012
 App. helps competitors gain
more market share
Nokia and Microsoft cooperation

On February 2011, Nokia and

Microsoft announced plans to
form a broad strategic
partnership that would use their
complementary strengths and
expertise to create a new global
mobile ecosystem.
Windows Phone

Windows Phone is the primary

smartphone platform for future
Nokia devices. In partnership,
Nokia and Microsoft crafted a
joint strategy to deliver a vibrant
ecosystem of devices and
services that deliver an
innovative and differentiating
user experience for your apps.
 Nokia N9 vs iPhone
4

N9 is a MeeGo 1.2 based Smartphone while iPhone 4 is a iOS 4 based Smartphone

N9 has larger screen ( 3.9>3.6)
N9 has internal memory up to 64GB while iPhone 4 has internal memory up to 32GB
N9 has RAM memory 1GB while iPhone 4 has 512mb
N9 has class 33 EDGE/GPRS while iphone 4 has class 10
N9 has HSDPA up to 14mbps while iPhone has HSDPA up to 7mbps
N9 supports Java while iPhone does not
N9 can also boot Android OS
Nokia N9
December 2011

http://www.youtube.com/watch?v=PgDaihMXkC4&feature=related
Conclusion and Recommendation
According to the strong competition in the mobile phone market, Nokia
should improve their mobile phone’s abilities such as function of internet
using on mobile, and also produce new application to satisfy customers’
needs. They should not be too dependent on Microsoft, because it would
be hazard for the company. On the other hand, Nokia should keep
developing the mobile phone technology at the same time Microsoft focus
on software and another application that relates to mobile phone using. It
might be true that is difficult for Nokia to recover from the problems while
the competition of mobile phone is very strong due to the trend of smart
phones for Apple and Google’s Android operating system, but cooperation
between Nokia which produces numerous portfolios and has a very large
distributed channel around the world and Microsoft that is the worldwide
leader in software, would create new efficiently technology to offer
customers and be successful again.
 References

Cox, J. 2011, "Both Nokia, Microsoft have much to gain, and lose, in mobile deal", Network World
(Online), no. 08877661, pp. n/a.

Forbes, ‘Nokia CEO paying to be Microsoft’s future’, May 2011, viewed 1 July 2011, <
http://blogs.forbes.com/quentinhardy/2011/05/31/nokia-ceo-paying-to-be-microsofts-future/>

Microsoft news center, ‘Nokia and Microsoft Announce Plans for a Broad Strategic Partnership
to Build a New Global Mobile Ecosystem’, viewed 30 July 2011, <
http://www.microsoft.com/presspass/press/2011/feb11/02-11partnership.mspx>

Nokia developer, 2011, ‘windows phone’, viewed 2 July 2011,

<http://www.developer.nokia.com/Develop/Windows_Phone/>

O'Brien, K.,J. 2011, Microsoft and Nokia face hurdles in alliance, France, Paris.

PRINGLE, D., 2005. Nokia's Phone Shipments Surge. The Wall Street Journal Asia, pp. A.8-A.8.

SANDSTROM, G., 2009. Nokia's Smart Phones Will Stick to Symbian. Wall Street Journal, , pp.
B.5-B.5.