1. What are the three types of product attributes?

a. Features, functions, and benefits

b. Product, service, and mixed
c. Product, place, and price
d. Materials, price, performance
e. Customer, seller, manufacturer
2. Explains how a product works
a. Features
b. Product Description
c. Product Line
d. Analysis
e. Function
3. Explains what a product consists of
a. Features
b. Product Description
c. Product Line
d. Analysis
e. Function
4. A spoon is a small shallow bowl with a handle, is a handler of liquids, and is economical for the
user. Which one is the function of the spoon?
a. A small shallow bowl
b. With a handle
c. Handler of liquids
d. Economical for the user
e. All of the above
5. It allows us to create new product concepts by changing one or more of its current attributes or
by adding attributes, and to assess the desirability of these concepts if they were to be
developed into products.
a. Concept Generation
b. Analytical Attribute Techniques
c. Concept Evaluation
d. Perceptual Gap Analysis
e. Gap Maps
6. It is a statistical technique with immense power under certain circumstances.
a. Concept Generation
b. Analytical Attribute Techniques
c. Concept Evaluation
d. Perceptual Gap Analysis
e. Gap Maps
7. It is a statistical technique available in computer packages and is typically used to reduce the
large number of attributes to a small number of underlying dimensions.
a. Factor Analysis
b. Cluster analysis
c. Snake Plot
 d. Multidimensional scaling
e. Data Cube
8. This analysis can be used to group individual respondents together into benefit segments based
on their preferences.
a. Factor Analysis
b. Cluster analysis
c. Snake Plot
d. Multidimensional scaling
e. Data Cube

9. It attempts to plot choices on a map such that the similarities are best preserved.

a. Factor Analysis
b. Cluster analysis
c. Snake Plot
d. Multidimensional scaling
e. Data Cube

10. Refers to a graph where there is a shape of lines that join the points to reveal useful information.

a. Factor Analysis
b. Cluster analysis
c. Snake Plot
d. Multidimensional scaling
e. Data Cube