CHAPTER 4:

1. Is the everyday task of making nonobvious connections

a. Innovation
b. Creativity .
c. Communication
d. Networking
e. Originality
2. This is the physical thing created, or in case of a service, is the sequence of steps by which the
service will be created.
a. Form.
b. Technology
c. Need
d. Benefit
e. Developmemt

3. This is the source by which the form was attained.

a. Form
b. Technology.
c. Need
d. Benefit
e. Development
4. The product has value only as it provides some benefit to the customer that the customernsees
a need or desire for.
a. Form
b. Firm Technology
c. Need/Benefit.
d. Development
e. Process
5. Is a method that runs the innovation task over, to some extent, to the users themselves.
a. User toolkits.
b. Product configurators
c. Mass customization
d. New production
e. Chemical formulation
6. An open idea solicitation firms use by going online to obtain product ideas from ttheir
customers efficiently.
a. Lead users
b. Crowdsourcing.
c. Open innovation
d. Data configuration
e. Observing SWOT
7. A technique used by some organizations where all client trainings must practice it personally.
a. Lead users
b. Crowdsourcing
 c. Open innovation
d. Itemized response
e. Recognizing achievements
8. Another term for itemized response
a. New product item
b. Barrier diffuser
c. Targeting error
d. Promotion
e. None of the above
9. A common stereotype for creative people is
a. Overpowering
b. Over accomplished
c. Overly Concerned
d. Eccentric
e. Annoying
10. What does MBTI stand for?
a. Mars-Briggs Type Indicator
b. Marks-Byers Type Indicator
c. Myers-Byers Type Indicator
d. Myers-Briggs Type Indicator
e. None of the above
Answers:

1. B
2. A
3. B
4. C
5. A
6. B
7. D
8. A
9. D
10. D