Use B2B, B2School, and B2 Nonprofit strategy to blanket the market.

● 56MM K12 students in North America

● Projections assume that we will reach 3.876 MM K12 students by 2022 with our
Financial Literacy EdTech quizzes, and 25% of those will sign up for Goalsetter.
● Entrepreneur in Residence will be hired in Q1, 2019 to help cement sales prospects and
relationships with districts.
● Preliminary school launches will include elementary school, middle school and high
school launches across multiple socio-economic demographics to test efficacy at each
level.
● Complement B2B with low-cost B2C acquisition (less than $5.00 per user.)
○ CAC B2C: $5.00
○ CAC B2Schools: $0 (Costs offset by revenue opportunity for selling financial
literacy content into schools.)
○ CAC B2B: $0 (Corporations will fund costs associated with launch in
corporations.)