Gilles Lipovetsky
La felicidad
paraddjica
Ensayo sobre la sociedad de hiperconsumo
‘Traduccién de Antonio-Prometeo Moya
mM
EDITORIAL ANAGRAMA, Primera parte
La sociedad de hiperconsumo ‘Sociedad de consumo: la expresion se oye por primer
ver en los af veinte, se populatiza en los cincuenta y su for-
una prosigue hasta nuestros das, segin seve por el ampli uso
{que se le da en el lenguajecortiente y en los discursos ms es-
pecializados. La idea de sociedad de consumo parece hoy algo
evidence y se presenta como una de las figuras mas emblemsti-
«as del orden econémico y de la vida cotidians de las socieda-
des actuals,
Sin embargo, hubo interrogantes y dudas sobre ela, algu-
nos incluso llegaron a extender su parida de defuncién. A prin-
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