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In making a business, there are 2 choices, between buying a franchise or starting a new
business. There are several benefits that are obtained when we buy a franchise:
The first, franchise has an established reputation and image, proven management and work
practices, access to national advertising and ongoing support. When we buy a franchise, we
don't need to build a reputation and image anymore, because the brand itself is already there
and even famous. Whereas if we make a start-up business, then we have to build and market
the brand first, this will take time.
Secondly, you don't necessarily need business experience to run a franchise. Franchisors
usually provide the training for you need to operate their business model. When you buy a
franchise, you don't need to run a franchise first, because the terms and how to run the
franchise from each company are different.
Also, when we buy a franchise, we have obtained facilities from the company itself, because the
franchise offers several packages, so that our preparation is more practical and cheaper.
However, when making start-up business, we must prepare everything ourselves, including
buying materials, tools, equipment and so on.