Professional Documents
Culture Documents
Commercial Ad Presentation
Commercial Ad Presentation
Presentation
By Jalen Ralls-Franklin
● Campaign launched in 2011
● Personalized focusing on YOU
● Attributing with popular vacation spots
● Themes
○ Romance
○ Dancing
○ Partying
○ Freedom
○ Just Feel Good Vibes
● Director: Alma Har’El
● Released February 2018
● 1st Super Bowl Commercial
● Color
● Inclusion and Diversity
● Various Settings
● Shift in activities and Perspective
● Message