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Sales Force Composite Forecasting Explained

This document discusses forecasting techniques used by businesses to predict future sales and reduce uncertainty. It lists several common forecasting methods like the sales force composite, Delphi method, jury of experts, consumer surveys, moving average, and least squares regression. Further reading on the topic is recommended in Chapter 2 of the CAPE Management of Business textbook.

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Annakay Fairclough

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0% found this document useful (0 votes)

41 views3 pages

Sales Force Composite Forecasting Explained

This document discusses forecasting techniques used by businesses to predict future sales and reduce uncertainty. It lists several common forecasting methods like the sales force composite, Delphi method, jury of experts, consumer surveys, moving average, and least squares regression. Further reading on the topic is recommended in Chapter 2 of the CAPE Management of Business textbook.

Uploaded by

Annakay Fairclough

Copyright

© © All Rights Reserved

We take content rights seriously. If you suspect this is your content, claim it here.

Available Formats

Download as DOCX, PDF, TXT or read online on Scribd

MODULE 1: TOPIC 2

Forecasting – business needs to collect information about future sales, effects of promotion,
and possible changes in the size of markets to accurately predict and reduce uncertainty in
production

Forecasting techniques/ advantages and disadvantages: (presentations)

Sales force composite

Delphi method

Jury of experts
Consumer surveys

Moving average

Least squares regression

FOR FURTHER READING: Chapter 2 CAPE Management of Business

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