Questions

1. Define consumer skepticism, explain what it is in detail. Why this exist in consumer
when it comes to advertisement?
2. What are some strategies brands can take to reduce skepticism? Justify your answer
using brand management theories (in other words enhance credibility of their CSR
initiatives).
What needs to be in your answer : Find marketing strategies or technique to reduce
consumer skepticism. List and explain them. How does this effect the feeling and
judgement dimensions in the CBBE?

Requirements
1. Approximately 1 to 1 and a half pages for question number 1, and approximately 3 to
4 pages for question 2.
2. Using academic journal articles to answer these questions. Journal articles are limited
from 2009 to 2019.
3. Provide in text citations and reference lists using Chicago 17th style with proper
referencing. Provide accessible doi or url.
4.