Business Plan

Business Name : BROWNIES 61

Business Sector : Food Industry

Address : Jalan. Moh. Hatta No. 63, Kel. Kapalo Koto, Pauh, Padang, West
Sumatera, Indonesia

Contact : BROWNIES61@gmail.com

Business Owner : Adilla Ikhsani

Widya Lestari

Phone : +62 822 83639283

Email : ikhsaniiadilla@gmail.com
ABOUT OWNER

ADILLA IKHSANI is a student majoring in International Accounting.

He is very expressive and always curious. His hobbies are traffic and love the

taste of food. Since high school, Adilla has been in the field of marketing even

though she is in the science department. He helped sell other people's

products and from there he was able to ease the burden on parents by paying

their own tuition.

WIDYA LESTARI adalah mahasiswi jurusan Akuntansi Internasionnal

I.Executive Summary

Brownies 61 is a very friendly and homely stand located in Jalan. Moh. Hatta
No. 63, Kel. Kapalo Koto, Pauh, Padang, West Sumatera, Indonesia. Our target
customers are the students, lecturer, and others . They will be able to enjoy their
brownies during lunch, and will want to come for more chocolate delight! . Price Rp.
2000,- each. Our mission is to satisfy customers with a fair price and delicious
brownies.

The reason for the establishment of Brownies 61 is from the hobbies of Adilla
and Widya who love to taste new food. The name Brownies 61 itself was lifted from
a 61 km trip to find the latest business.From all the experiences, hobbies, existing
and from the skills they have, Widya and Adilla are sure to establish Brownies 61.
Because they believe the Brownies they will sell have a very delicious taste and are
liked by taste lovers in Padang. With the concept of creating a taste of brownies
that will definitely be liked by many people. So they are determined, to build
Brownies 61 is a promising opportunity.
II.General Company Description

Brownies 61 is the Dessert Business. We will be selling brownies to the

students , lecture and Telephonic Order and Online Order . We have experience
selling and interacting with customers. We think this gives us an extra advantage
over the rest of the competition.
III.Products and Services

Our company, Brownies 61, offers brownies to all of the students , Lecture ,
and Telephonic Order and Online Order . Our customers will enjoy our classic, or
extra chocolate brownies during their lunch break.

Our brownies will be sold for Rp. 2000 each. Our company will also have a tip
box for those who feel generous enough to appreciate our hard work and like our
brownies.

An advantage that we have is that Brownies 61 offers a variety of brownies.

Another advantage is that we are the only company in the Dessert Business that
will sell brownies. We all have experience selling things and interacting with our
customers.

SWOT :

-Strenghts
Looking back of what is the taste before is the sign of pursuing this kind of
business throughout the years. People love to eat finger foods like brownies.
Similarly, this item has great demand especially during occasion. They are often
bought as souvenir items. This product has its unique characteristic that will make
you crave for it. Many have struggled in making an almost perfect brownie. Most
bakers say Experience is the best guide, but here are some general rules.

-Weakness ?

- Opportunities:

Many people love eating brownies during snacks and after every meal. Although
this product has several competitors, still there are only few shops that produce
brownies.
- Treats: When customers do not buy anymore their product, they might found and
tried another brand. So, we'll have to consider customer's preference to maintain
our customers.
IV.Market Plan

At Brownies 61, each of the 2 employees has an equal amount of equity. We

each have a 25% equity of the company. Our targeted customers are the students ,
lecture and others. Although we are the only ones that will be selling brownies, our
only competition is the other dessert companies.
V.Operational Plan

We will be open daily starting September ,10 2018. We will be located in

gedung A Andalas university . Our hours will be from 12:34 to 1:04 pm. All of our
brownies will be donated by the workers. This way, we gain more profit and reach
our goal faster.

We already started our online promotion by creating our presence over

social website like instagram , facebook , whatapps and etc
VI.Management and Operation
 VII.Financial Plan

Fixed Capital:-

No. DESCRIPTION Qty. Rate Amount

1 Planetary Mixer(2200 watt) 1

2 Oven (1500 Watt) 1

TOTAL

GRAND TOTAL
4 Erecting and Electrification Charges
TOTAL

Raw Material Per Month

Sr.No. Description Qty.(kg) Rate(kg) Amount
1 Butter
2 Chocolate
3 Sugar
4 Egg(Individual)
5 All Purpose Flour
6 Chocolate Chips
TOTAL

Packaging Cost Per Month:-

S.No. DESCRIPTION Units AMOUNT
1 Box Packaging @? per Box
2 Individual packaging @? per
Unit
TOTAL
Salaries & Wages Per Month:-
Sr.No. Designation No. Salary Amount
1 Production Manager 1 ---- Self
2 Workers 1 ---- Own
personnel
TOTAL
Other Expenses Per Month:-
S.No. DESCRIPTION AMOUNT
1 Traveling and transportation
TOTAL