BRANDS

Name: __________________________________________________________________________

1. Read the text and answer the following questions.

A. Define the following expressions

1. Brand stretching
2. Product endorsement
3. Brand awareness
4. Product range:
B. Write the expression for each of the following definitions.
1. When products are used in films or tv programmes: ____________________
2. How familiar people are with a brand. ___________________
3. The length of time people continue to buy a product: _________________
C. write true or false in front of every statement. Correct the false ones.
Travels

He travels fastest who travels alone.