UNIVERSIDAD AUTONOMA DE CHIHUAHUA

FACULTAD DE CONTADURIA Y ADMINISTRACIN

TEACHER: ESTEFANIA VERDIN MENDOZA

Boutique Love The Glam Store

ENGLISH

EVELIN MARTINEZ 307927

PERLA FLORES 307924
SILVIA MORA 308062
YAJAIRA SOTELO 271277
JESUS MAC DONALD 312115
 Index

Company Overview.......................................................................................................................................................... 2
Mission ........................................................................................................................................................................... 2
Vision.............................................................................................................................................................................. 2
Background .................................................................................................................................................................. 2
Competitive Advantages ........................................................................................................................................... 3
Objectives ..................................................................................................................................................................... 4
Situation Analysis ............................................................................................................................................................ 4
Industry Analysis ........................................................................................................................................................ 4
Swot Analysis ................................................................................................................................................................... 5
Strengths ....................................................................................................................................................................... 5
Opportunities ............................................................................................................................................................... 5
Weakness ...................................................................................................................................................................... 6
Threats ........................................................................................................................................................................... 6
Competitor Analysis ........................................................................................................................................................ 6
Zara SA .......................................................................................................................................................................... 6
Bershka .......................................................................................................................................................................... 7
Stradivarius................................................................................................................................................................... 8
BOW Boutique.............................................................................................................................................................. 9
Segmentation targeting y positioning ...................................................................................................................... 10
Marketing mix .................................................................................................................................................................. 11
Product ........................................................................................................................................................................ 11
Price .............................................................................................................................................................................. 12
Place ............................................................................................................................................................................. 12
Promotion.................................................................................................................................................................... 13
Budget............................................................................................................................................................................... 14
Implementation ............................................................................................................................................................... 15
Sales and distribution strategy.............................................................................................................................. 17
Marketing strategy .................................................................................................................................................... 18
Evaluation ........................................................................................................................................................................ 18
Start-up expenses ..................................................................................................................................................... 18
Break-even analysis ................................................................................................................................................. 19
Projected profit & loss ............................................................................................................................................. 19
Sales forecast............................................................................................................................................................. 19
Appendix .......................................................................................................................................................................... 20
 Company Overview
Mission

Be the most important leading company in a national level marketing exclusive

designs made with natural fibers and materials of high quality, ensuring it´s durability,
comfort, elegance and distinction for our clients through profesional work and a
service attitude by our staff.

Vision

Position us in the market like a success and sociable responsable company with
national recognition thanks to our products, quality, prices and service, always
respecting the rights and work from our partners and clients to keep growing up and
offering our products throughout the country.

Background

This Company was born because of the need of dress the society fashionable with
the standard and demand from the customers based on their needs and we already
searched shops that sell clothes with latest characteristics, but no one could have
satisfied us, so we came up the idea of create our own Company for people like us,
who want to be fashionable for a low price with high quality clothes. With over 10
years’ experience in marketing and retail, the owners have gathered the expertise to
complement and grow the business. Our advisory team holds expertise in retail
accounting, retail merchandising, legal contracts, fashion and design. A detailed
project plan has been created and all tasks are on schedule. Buying for the
Fall/Winter season was completed. In 2009 the
store opens its doors to the public and begins our
story by creating dresses that every woman wants
to have. We offer women's clothing with hand-
drawn prints and classic silhouettes that celebrate
our community. What's more, our products are
available in a diverse size range, from 00-28,
including plus sizes. makes shopping for work wear, weekend outfits, party dresses,
and formal clothes a perfectly positive experience, and once you have your
ingenious ensemble pieced together, we invite you to share your outfit ideas with our
community of independent women. Our supportive culture sells dresses, separates,
accessories, and shoes mean so much more than simply clothing. With an entire
community cheering on your individuality and self-expression through tops, bottoms,
and amazing accessories, you will undoubtedly feel like the best version of yourself.

Competitive Advantages

“Love” the glam store will bring high-quality clothing and value to women, the most
significant competitive advantage “Love” will have over all competitors is dedication
to providing an approachable retail atmosphere with topnotch customer service.
“Love” unique selling proposition is the integrated concept of personal style services:
from events and bios that educate shoppers on designers, to personalized Style
Assessments, on-site alterations, and our own unique Style Concierges and
wardrobe accessories. In contrast to many other boutiques, “Love” will become a
corporate member of the Association of Image Consultants so that our Style
Concierges learn from the nation's best on image consulting.

The overall brand personality of “Love” aspires to be fashionable, customer-oriented,

innovative, refreshing, stylish and educational. The boutique is a place where women
can go to transform themselves with beautiful clothes and take advantage of the
Style Assessment and other services that help them determine the right clothes for
their unique selves. We are a shop that educates. We help women learn about the
designers, gather with their friends, and have fun during the process. We not only
carry items that help them look good, but we also help our customers maintain these
items. We will work with her top design advisors to create the atmosphere, colors
and wording that encapsulates these thoughts.

Therefore, our competitive advantage is:

 The store has physical points of sale and online.

 Lots of clothing collection per year.
  Rapidity in the creation of trends.
 Fashion at the forefront of great designers at affordable prices.
 Location
 Competitiveness of prices.
Objectives

 Be a successful job´s generating company.

 Obtain an important number of captive clients.
 Position ourselves in the marketing of textile bunch in the top 10 of most
important companies.
 Be alert and open to the fashion´s needs and tendencies to answer
proactively and practical way, keeping philosophy´s validity of the company.
 Fully cover as much as we can our clients’ demand to provide them a total
satisfaction.
 Keep always the lowest prices in comparation with our direct competition.
 Provide elegance, comfort and style to all our clients.
 Make our company known in the market (potential customers, suppliers,
local media and competition).
 Position in the sector.
 Differentiate our comany from the competition.
 Create and transmit an own image of quality, variety and average price.
 Get loyalty from customers.
 That sales make the business profitable.
 Launch clothes with the latest trend in fashion.
 Introduce the store to new markets.

Situation Analysis
Industry Analysis

It operates mainly in the category of the fashion industry selling garments in trend
and similar to the catwalk important in this area.

In modern society people acquire not only to satisfy the needs of clothing, but also
to look good, feel accepted, be socially accepted, etc. ... which is a positive factor to
be taken into account by the merchants. In addition, the way of buying clothing has
been modified, orienting itself to comprehensive stores offering footwear and
accessories, which is how "LOVE THE GLAM STORE" offers complete and
exclusive look for its clients.
Based on the data obtained from INEGI

The fashion industry is organized as follows:

1. Those that are dedicated to the manufacture and elaboration of products

related to fashion are considered as part of the fashion manufacturing
industry.
2. And companies that are engaged in marketing (buying and selling products
considered as part of fashion), is considered the trade of the fashion industry.

The commercial activity of the most important fashion industry is the retail trade of
clothing, costume jewelry and clothing accessories, contributing 53.2% of total gross
production. In this category comes the "BOUTIQUE LOVE THE GLAM STORE"

Swot Analysis
Strengths

 Use printed textile in the clothes to improve the quality and distinction.
 Buying to the suppliers high quality textile.
 Affordable prices appropriate with the product.
 Accessible location for all public.
 Access to the social networks for the public to make easier requests or
resolve doubts.
 Exclusive models.
 A good marketing plan.
 Innovative concept of a boutique.

Opportunities

 Opening more establishments into the city or the state.

 Increase revenues.
 Introduce new stylish tendencies.
 New demand.
 Constant participation in fashion shows.
Weakness

 Elevate prices in the freight charges and merchandise

 Do not accept changes or sales return
 Lack of personnel
 Budget could be elevated
 Cloth could be not convenient to the customers
 Damaged product.
 Cannot satisfy the client demand.

Threats

 Risk of model copy

 Risk of the boutique don’t be successful how it´s planned.
 Insufficient incomes to cover the costs.
 Massive competition.
 The business´ rentability depends by the clients´ demand.
 Several competitions in the market.
 Don’t have fixed prices.

Competitor Analysis
Zara SA
Zara SA is a Spanish fast fashion (clothing and accessories) retailer based in Arteixo
(A Coruña) in Galicia. The company was founded in 1975 by Amancio Ortega and
Rosalía Mera. It is the main brand of the Inditex group, the world's largest apparel
retailer. The fashion group also owns brands such as Massimo Dutti, Pull&Bear,
Bershka, Stradivarius, Oysho, Zara Home, and Uterqüe. Zara as of 2017 manages
up to 20 clothing collections a year.

Amancio Ortega opened the first Zara store in 1975 in central A Coruña, Galicia,
Spain. Ortega initially named the store Zorba after the classic film Zorba the Greek,
but after learning there was a bar with the same name two blocks away, they
rearranged the letters molded for the sign to "Zara". It is believed the extra "a" came
from an additional set of letters that had been made for the company. The first store
featured low-priced lookalike products of popular, higher-end clothing fashions.
Ortega opened additional stores throughout Spain. During the 1980s, Ortega
changed the design, manufacturing, and distribution process to reduce lead times
and react to new trends in a quicker way, which he called "instant fashions". The
improvements included the use of information technologies and using groups of
designers instead of individuals.

Zara stores have men's and women's

clothing, as well as children's clothing
(Zara Kids). Zara's products are supplied
based on consumer trends. Its highly
responsive supply chain ships new
products to stores twice a week. After
products are designed, they take ten to fifteen days to reach the stores. All of the
clothing is processed through the distribution center in Spain. New items are
inspected, sorted, tagged, and loaded into trucks. In most cases, the clothing is
delivered within 48 hours. Zara produces over 450 million items per year.

Address: Fashion Mall Chihuahua, Perif. de la Juventud 3501, Puerta de Hierro,

31236 Chihuahua, Chih.

Bershka
Bershka was created in 1998 as a new brand of the Spanish group Inditex. Bershka
presents itself as a reference point for fashion targeting this increasingly demanding
public and, in just 2 years, hasconsolidated its brand image in 100 shops; Today,
after 18 years, the chain has more than 1000 stores in over 70 markets, with sales
that represent 9% of the total revenue for the whole group.
Bershka shops are distinguished throughout the
world by their strategic location and well-detailed
architecture. The establishments are converted
into spacious trend-setting showcases with a
carefully thought through image extending from
the windows to th arrangement of the goods
inside. Bershka selects the best commercial sites
in each city and positions itself in the most notable areas of the main shopping
centres. Unique buildings are often chosen, which the Bershka architectural studio
refurbish and adapt to its brand image and philosophy.

Bershka's public is characterized by adventurous young people, who are aware of

the latest trends and are interested in music, social networks and new technologies.
The shops have separate spaces intended for the various different product lines that
Bershka offers. In each section, Bershka, BSK & Man, the products are placed
according to their style, creating a wide spectrum ranging from casual wear to sports
and from basic garments to more fashionable items.

Address: Perif. de la Juventud 3501, Plaza del Sol, 31236 Chihuahua, Chih.

Stradivarius
Stradivarius is a modern and carefree fashion
brand, a reference of style for young spirits
who opt for a fresh look and trend inspired by
the streetstyle. The brand, immersed in a
process of continuous improvement at the
level of design and quality, manages to offer
its customers and clients the most sought
after garments of each season. Stradivarius,
which has its origin in a family fashion
company for women, joined Inditex in 1999.
The following year, it began operating in three new international markets and, a
decade later, it already had 500 stores in the world. In 2017, Stradivarius opened its
new offices for the Design and Central Services teams in Cerdanyola del Vallés
(Barcelona). This eco-efficient building, built with recyclable materials and proximity,
saves 35% in electricity consumption and 50% in water consumption, and aims to
obtain LEED Gold certification.

Address: Perif. de la Juventud 3501, Plaza del Sol, 31236 Chihuahua, Chih.

BOW Boutique
Bow Boutique is a fashion house specialising
in bold and daring peices including abaya,
jalabiya and dresses. The Bow Boutique
started back in 2013 when I was pregnant with
my daughter I couldn't wait to fill her wardrobe
with lovely girly outfits. After having two boys
and a house full of blue I was having fun looking for pink girly things but I could never
find the perfect hair accessories.

They were all one size that were way too big? So my sister & I decided to build a
website full of STUNNING hair accessories for mums just like us who wanted
adorable bows for their little princess. Our daughters Brooke and Emme have been
a big inspiration for our designs from the beginning. We would love for you to visit
our website and take a look at our full range of items, we have clips and headbands
available for all ages from newborn - adult. Everything is lovingly handmade to order
but the two of us.

Address: ave. mirador y calle sierra de las cascadas #1800 Chihuahua (Chihuahua)
 Segmentation targeting y positioning
This boutique gets to its clients by social networks like Facebook and Instagram,
where it makes known the new products in stock, in addition to make constant
publicity by videos and photos of the same customers wearing the clothing items
acquired in the store, giving that a very personalized service.

The managed products have the characteristic of being very flamboyant like a
fashion catwalk it differs of other stores in the Chihuahua state can offer, in addition
of being innovative and treat to keep the exclusivity in the products because the
count with just a few things of the same model ad size, and get it more unique.

In terms of clothing, the market can be segmented into four broad categories i.e.
buyers primarily seeking:

 High quality
 Reasonable price
 Convenience
 Fashion

Since “Love” believes in customer orientation, it segments its market on the basis of
above categories using niche marketing. A market segment consists of a large
identifiable group with in a market with similar wants. Based on the above categories
they can easily segment their market.

If we plot the key areas of concern of the people of this segment, we find out that
mostly the people falling in this segment are primarily concerned with two basic
factors. We pointed them out to be:

 High quality
 Stylish or fashionable

This makes it a segment with ‘homogenous preferences’. i.e. consumers have

roughly similar preferences. So we could predict that existing brand would be similar
and cluster around the middle of the scale in both quality and style.
Not all segmentation is useful. To be useful, “Love” has ensured that its segmented
market is:

Measurable: The size, purchasing power and characteristics of the segments can be
measured.

Substantial: The segments are large and profitable enough to serve. A segment
should be the largest possible homogenous group with going after with a tailored
marketing program. It would not pay, for example, for an automobile manufacturer
to develop cars for people who are less than four feet tall.

Accessible: The segments can be effectively reached and served.

Differentiate: The segments are conceptually distinguishable and respond differently

to different marketing-mix elements and programs. If married and unmarried women
respond similarly to a sale on perfume, they do not constitute separate segments.

Actionable: Effective programs can be formulated for attracting and serving the
segments.

Marketing mix
Product
They have a great variety of products like shoes,
boots, dresses, earrings, skirts, blouses, shirts, tops,
bathing suits, lingerie, etc. in stylish and good
quality. They have exclusive products than don´t get
in other stores, we think that is a thing that
distinguish Love the glam and is not just another
stylish store because you can go to a clothes’ store
and it´s competition and it has almost the same
clothes, but we could say in Love the glam the
clothes are unique and that´s a very good reason to
buy in this store, unless you want the same that
other girls, this could be a double edged sword because have little inventory of every
product and a few sizes too.

Price
Some things have affordable price
but others are too expensive, so this
depends of every customer if buying
or not and they have to searching
fine in the stock there are too many
pictures in Facebook of the products,
but most of them don´t have the prices, that could be
annoying for the customers because they have to asking for
the price of every product.

Place
The boutique is located at Av. Mirador 7301B (5.13 km), 31217 Chihuahua
(Chihuahua).

1. Does local reachable for clients?

The business depends by the clients who pass in the street and attract their
attention thanks to the advertisements outside the store, and the clients from
Facebook, that´s two very good sell points. The avenue is very crowded, so it´s
easy to find.

2. Does the local has Good space and design to serve the clients?

The local is spacious, the clothes are organized by sizes and stylish, also have
dressing rooms to clients and can trying on clothes before buying, it counts with
a restroom too.

3. Does it have an easy access?

Yes, the place is located in an avenue, so the access to the store is easy, people
can arrive by their personal vehicle and parking in the parking space or by bus,
because there is a bus station near there.
 4. There are nearly Companies who we could establish collective agreements?

No, there aren´t Companies to establish collective agreements, but there are
other kind of Companies like offices, alcohol outlets.

5. There is competition around the zone?

No, there isn´t they are the only clothes store around the zone

In conclusion Love the glam has a good geographic location with easy access
for the customers.

Promotion
Most of the advertising of the store makes by Internet, in the social web Facebook,
they count with a page where send promotions, offers and show the new
acquisitions.

These are some examples of the promotions that we purpose:

Joint purchase. - They offer a discount if the client buys a complete outfit otherwise
if the client only buys one clothe don´t have discount.

Create their own website. - Doing offers by Facebook it´s fine but it would be better
count with a page where the customers can check and have access to all clothes,
shoes and accesories, as well as prices in real time and can make their shopping
anytime and anywhere.

Exclusive sales´ day. - Create a community with the closest customers and give
them the opportunity to obtain products in a cheaper price, preferentially when the
merchandise just come.

Thematic window dressing. - Decorate place and dummies depending of the date,
like Christmas, Valentine´s day, etc.

Flash offers. - Only can find in the social networks and have a 24 hours’ duration.

2x1 and 3x2 offers, discounts for the first purchase.

Discounts for groups of friends. - All of their customers are women, so They can
create discounts for groups of friends, they buy together and obtain a plus benefit.

Budget

“Love” not only sells the clothing line but supports it with advertising and promotion
campaigns. The company plans to strengthen its partnership with retailers by
developing brand awareness.

The marketing strategy for any product or service is

aimed at defining how the market penetration process
will be carried out, formulating the marketing mix to
establish the most appropriate mixture of product or
service characteristics and ways in which these will be
supplied and presented in order to maximise the
potential value and interest to the target groups of
customers that were identified in the market research
process; and develop a sales plan to define the range of
sales activities that will be used.1

The company have a limited marketing budget; therefore, initial promotional activities
will take advantage of free social media, including Facebook, Twitter, LinkedIn, etc.,
to drive customers to the website through messages and special offers. Information
about our social networking activities, offers, and event sponsorships appear both

1
Bangs, D. H. 2002. Business Planning Guide : Creating a Winning Plan for Success. Chicago, IL, USA:
Dearborn Trade, A Kaplan Professional Company.
on the website home page and on blog. Our socially conscious efforts and projects
are perfect messages to relay via electronic media. The company also plan towardss
e-mail campaigns to school administrators, coaches, and the Chamber of Commerce
member list.

Locally, the company will be offering initial discounts to all area high schools and
colleges as well as targeting all intramural sports teams and appropriate businesses.
In addition, the company will purchase banner ads on schools and college websites
“Love” will further defined through the quality/value relationship and the products,
which are shown to their best advantage. The website will also explain the
company’s commitment to social responsibility and highlight environmental reasons
to wear “Love´s” line.

Another notable leap towards promotion will be using paid search engine
optimization marketing tools, such as Google AdWords and AdSense. The company
will further utilize Google Analytics to track the effectiveness of the brand promotional
efforts and expenditures. Finally, “Love” will be looking up to the Advisory Council to
give the company good socially conscious projects to sponsor that are relevant to
area students. These projects will be the basis of ongoing publicity campaigns. When
the storefront opens, the company propose to hold a month-long Grand Opening
event and party to raise funds for our charitable projects.

Implementation
As the sole proprietor, the company’s CEO will manage all human resources
functions. The company’s first contract employees will be five rotating part-time
apparel agents who will work on a commission basis to promote “Love” branded
clothing. These employees will talk up the company’s products and hand out
discount coupons at area major events to promote business and increase sales.
They will earn 12% of any sales generated their coupons will have discount codes
tied directly to them for tracking purposes. Commission checks will be cut on a
monthly basis. Each agent will also receive a free T-shirt. I will use a temporary
staffing agency to find young people willing to do this work on an as-needed basis.
The company anticipate hiring its first full-time employee in year two at the latest.
This employee will serve as the company’s graphic designer and production
assistant. He or she will have a degree in Graphic Design or the equivalent of that in
graphic design work experience. The graphic designer will create our own unique,
proprietary designs. He or she will also assemble several hundred digital graphic
elements for customers to choose from when creating their own designs on our
website. This person will also help with producing the products to fulfill orders. I will
also use my networking connections to find the best person to fill the position. This
position will be considered contract and not eligible for benefits until it becomes a
full-time position. However, the standard three-week paid time off will be given.

A yearly merit raises and possible bonus, depending on performance and sales, will
be available. After year three, the company will hire more production and sales staff
to manage the store’s sales and increase production output to meet increased sales.
At this point, the company will research what types of health insurance and other
benefits “Love” will offer. The company’s involvement with the Abuja Incubators
Program will help me make those decisions and provide me with the appropriate
resources. The company would like to be able to offer employees a benefits package
by year four at the latest.

Avoiding, reducing, and transferring risk is important to the success of the business
and the basis of our risk management plan. “Love” will not be assuming any risk
directly. There are several laws that apply to “Love”, for which I already comply— or
plan to comply with when employees are hired. These include the following.

 Online security laws: all customer information is fully protected by our secure
shopping cart for purchases. No information will be gathered from children
under the age of 13.
 Labor relations laws, compensation and equal opportunity employment laws:
we will follow all laws when hiring contract and full-time employees.
 Consumer protection and environmental safety laws: “Love” offers no
products that will in any way harm consumers or create a harmful
environment.
The company is dedicated to the protection of its intellectual property. When “Love”
creates our own proprietary designs, we will register the artwork with the Patent and
Trademark Office to protect the designs from unauthorized use. Our logo will also
trade marked for protection. Insurance is necessary to protect the business from
unforeseen events that could cost the business money. The following insurances will
be purchased upon receipt of funding:

 commercial general liability insurance to protect the business against lawsuits

due to tort allegations and unforeseen property damage;
 auto insurance to cover any accidents while conducting business; and
 life insurance to cover any expenses incurred by the business in the event of
the death of the owner.

Sales and distribution strategy

“Love” intends to build a sales team that will be tasked with generating sales leads
on a regional and national basis. They will also be responsible for establishing
connections with other retail outlets. A key factor in the success of “Love” will be by
its distribution. The company plans to use the following retail distribution channels:

 Departmental stores
 Apparel specialty stores
 Internet stores

Catalogs are another important method of shipping. Consumers have lesser time to
shop, and for some, catalog shopping offers a more convenient and pleasant
alternative. The distribution channel that has received the most attention recently is
the Internet. Consumers like the convenience of being able to shop from anywhere
and at any time they wish. Manufacturers with internet sites use them for marketing
and awareness purposes. With further technological advances in hardware, software
and data pipelines, shopping for fashions continues to gain popularity.
Marketing strategy
“Love” will focus its marketing efforts through the following key medium:

 Exclusive Fashion show venues: the company will attend and exhibit in large
precollection fashion shows in addition to annual industry fashion shows.
“Love” will also exhibit the lines at many other fashion trade fairs to introduce
the brand and the designs to potential retail and boutique buyers.
 Celebrity representation: “Love” will propose the use of a few key pieces to
the likes of celebrity stylists and handlers to further promote the company’s
quality and exclusive image.
 Fashion Look book: is an excellent way for designers to connect with potential
clients on a personal level. This allows for the clothing to be presented to the
wouldbe customers on a personal basis via the internet (which is the most
used channel of shopping now). Many do not live in big urban centres where
fashion has larger presence, so this would reach those who are looking for
original high-end designs. This will also keep people in the loop when it comes
to the debut of new lies being presented by “Love”.
 Marketing and public relations. The company will hire a professional individual
or firm to be in contact with fashion magazines such as This Day Style, FAB,
Complete Fashion, and WOW to announce the debut of new collections and
increase visibility amongst “Love’s” target market.
 Word of mouth. The greatest compliment a business can get is referral from
the present partners. And this the clothing line is aimed towards quality and
exclusive products, there will naturally be widespread of word about a great
product used by someone.

Evaluation
Start-up expenses
Our personal initial investment was 200,000 pesos. The initial target market includes
the schools, church choirs, corporate firms, teams/organization and individuals. We
will distinguish ourselves as a socially conscious company that gives back to the
community through our empowerment programmers for less-privileged in the
society. The company predict the first full year of sales to approach 2,000,000. In
year two, it plans for a 20% sales growth and the need to add a full-time graphic
designer/production assistant to begin producing our full line of custom clothing.

In year three, the company will have a storefront in the high-traffic neighborhood of
Mirador. Love’s initial expanded inventory will be purchased through our supplier.
Inventory storage is minimal but will increase when the storefront opens and we have
expanded our product lines. Several apparel agents will be hired on a commission
basis in order to promote the line at high-profile events, establishing and maintaining
good working relationships and lower-pricing contractual agreements with local
vendors in order to reduce materials and shipping costs, saves interest charges, and
helps manage cash flow; and taking advantage of free social media.

Break-even analysis
With a high gross margin, and estimated fixed monthly expenses, the required
monthly break-even sales volume is revealed in the table below. Also, the table also
contains important assumptions which the company will use to ensure its success,
and the primary assumption is that the economy will develop much better than its
current state.

Projected profit & loss

F-Joy Couture is in the early stage of development; thus initial projections have only
been made on accounts that are believed to most drive the income statement.

Sales forecast
The company expects that sales will start off a bit conservatively and will steadily
increase over the course of the first year. Sales are forecasted to increase rapidly,
with an average annual growth rate of approximately 5%. “Pymes” financial
statement is currently still vague. The cash-flow projection, balance sheet projection
projected, profit and loss and sales forecast will be further planned and developed.
Hence, a template from
Appendix