Innovative strategies to meet and sustain increasing number of tourists:

1. Go for eco-tourism/adventure travel

The Philippines is blessed with natural resources and it is more profitable to invest in water
parks and wilderness parks which are more attractive to foreign tourists, and in which we can
help preserve endangered plants and animals.

2. Boost sales through online marketing and creating a global website that appeals to international
tourists.
3. Make tourism an all-season business to generate greater income and profit from foreign
tourists.
4. Develop sports tourism. Sports tournaments or events held in choice cities is a good investment
and have big fan followings.
5. Beautify the community to attract more tourists.
6. Accelerate infrastructure development like roads and bridges to gain easy access to remote
tourist spots.
7. Promote peace and order in all areas in our country so that tourists will give favorable
recommendations for friends to visit us.

Sources:
www.bdc.ca/en/articles-tools/marketing sales-export/marketing
icma.org/en/Blog Post/4_Innovative_Ways_to_Increase_Tourism April 29, 2014 by Robin
Saywitz