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cn Ure Uae lg read DCU cog Core es ac 1 BUSINESS ENVIRONMENT 01-17 4.41013 3 STRATEGIC ANALYSIS 29-43 3.1033 5 FORMULATION OF FUNCTIONAL STRATERGY | 58-74 5.11052 7 REACHING STRATEGIC EDGE 93-109 | 7.1t07.2 Chapter 1 - Business Environment (Chart 1.1) Meaning feusines means any aetivty [comisting of purchase sale, Jmanufocture, processing, |2/or:marketing of producte lever services eerecnrenn srs by Peter F Drucker Boer) Objectives | influences on feed hy insets |bumen, Physica, Problems in eed i muttacered erates to ed organisation whic mpare strengths or ‘ure weaknesses of strategic ature [2)Dynamie eincader a eer ‘organiation which provide opportunity or pose threats 3) exchange of |inuenes & Power Favourable condition In oes environment, (cess it to consolidate trenton ts potion] am Inherent capaci whieh ore can us| competitors renter strategie Chapter 1 - Business Environment (Chart 1.2) [Dk neat wesarnemast miner anertan [sslomensctemans tari oan == [Newnes Formewr nie © |Knmantn acre naman [rvcorilfanca” faccorrn, omer” [berananee ‘ita lacmest”” |fccvewnpasiorne ra [tmateen [eioront [eos tia’ — lemon” [eemar

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