Practical lesson 11.

Assignment.

1. Read the Case study “Business Plan (BP) for Enterprise Start-up Case
Study”.dl.iitu/kz/economy of enterprise/
2. Help Shell to assembly her business plan.
3. Divide the group into subgroups each is responsible for one part of the BP.
4. Complete table for Shell.
Table. Parts of the good Shell’s BP and its content.

Part Content
1. Executive Summary
2. Business Concept
3. Market Analysis
4. Management Team
5. Marketing Plan
6. Financial Plan
7. Operations and
Management Plan