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Dbap Project Charter
Dbap Project Charter
DBAP, Inc.
April 9, 2019
Project Information
Project Background
Exclusive Clothes and Gifts (ECG) is a mail-order and Internet catalog business
marketing high-quality gifts, apparel, and home accessories. In operation for six years,
ECG is seeking to aggressively grow their company while remaining profitable. To
reach this goal, they would like to focus efforts on improving the quality of customer
service and resulting customer service scores by 10% and improve the quality of the
work environment through staff development and recognition.
Management has identified several areas of concern. Employee retention and morale
are low. Customer service complaints have increased 30% since the same period in the
previous year. In the coming year, ECG will be updating its current technology
including new hardware configurations and equipment. Additionally, new HR policies
were recently introduced along with a new company handbook. ECG has designated a
budget of $400,000 to employ DBAP, Inc. to assist the company in reaching their
determined growth goals through training to address these concerns.
DBAP, Inc. conducted a full gap analysis to assess current conditions at ECG and
identified key sources impacting Telephone Operator performance and customer
service. Following the gap analysis, DBAP, Inc. prioritized several recommendations
for ECG. These recommendations included:
SimplyOrder Training
Management Training
Train-the-Trainer Instruction
Project Manager
Bernadette Neal has been serving as the Project Manager for DBAP, Inc. overseeing
and coordinating efforts to evaluate the training needs of ECG. She has been, and
remains in contact with Jane MacKenzie of ECG to facilitate this process and will
direct all forthcoming work to be completed by DBAP, Inc.
Project Sponsor
Jane MacKenzie, Director of Catalog Sales at ECG, is serving as the Project Sponsor.
Ms. MacKenzie also oversees the catalog sales call center and catalog production.
The table below provides a list of stakeholders and their roles and responsibilities regarding this project. Also described is the impact
that the project results will likely make by producing improvements for ECG.
Mike Merrill Mr. Merrill has executive oversight of the By authorizing a full performance review
Vice-President of Sales project regarding budget and reporting for of the Call Center and subsequently this
sales to the company board. project, Mr. Merrill will see improvements
made through training the staff and
He has delegated Jane MacKenzie as point customizing the order systems for better
person for this project. access to product information. This will
likely result in an uptick in catalog sales,
which in turn will meet projected sales
goals. As Vice-President of Sales, Mr.
Merrill may be acknowledged and
rewarded in some capacity for his
contributions to increased sales.
Jane MacKenzie Ms. MacKenzie will serve as the ECG Appropriate oversight and effective
Director of Catalog Sales liaison with DBAP, Inc. ensuring timely implementation of the training and product
Project Sponsor communication between teams and signing information retrieval overhaul can serve to
off on each stage of the project as improve Telephone Operator performance
benchmarks and milestones are met in and thus sales. As a result, Ms. MacKenzie
compliance with the Charter. may be formally recognized or rewarded
by ECG for her contributions to gains in
productivity and sales.
Jane MacKenzie In the event that a consensus cannot be In serving as the tie-breaker, Ms.
Director of Catalog Sales reached within teams, Ms. MacKenzie will MacKenzie will be able to maintain final
Tie-breaker serve as the tie-breaker and make the final authority on decisions in which consensus
determination. is not reached within teams and ensure
clarity on development of deliverables.
This will also allow Ms. MacKenzie to
monitor timely progress on said
deliverables. Effective oversight on
project progress would reflect well on Ms.
MacKenzie’s management skills and may
result in formal recognition or reward by
ECG.
Bruce Bennet Mr. Bennet has executive oversight of the Installation of SimplyOrder is a significant
Vice-President of project regarding the installation of upgrade for the company from the current
Information Technology SimplyOrder. He reports all IT system. Implementing a cutting-edge
development impacting sales to the application for sales ordering will increase
company board. staff efficiency as well as secure a stable
process for customer orders and updating
Mr. Bennet has delegated project product information. This will likely
management of the SimplyOrder produce an increase in overall sales
installation to Tsien Yun. volume and bring customer satisfaction
with better service. As the executive
overseer for the installation and
implementation of SimplyOrder, Mr.
Bennet may be credited with these gains
and formally recognized or rewarded for
his part by ECG.
Tsien Yun* Mr. Yun will provide overall management SimplyOrder brings a significant change to
IT Manager of the customization and installation of the way product data has been stored and
SimplyOrder. He will assign, direct, and accessed in the past. By customizing this
oversee the work of the SMEs and is the process for ECG, the system will provide
primary contact with the SimplyOrder consistent, organized data that is easy to be
vendor for any technical issues. accessed by the Telephone Operators.
Additionally, the sales team will be pleased
*Mr. Yun has limited availability. Defer to that links to help promote new products
the SMEs for their individual areas in the will be available as “add-on” opportunities
project. during the ordering process. Although
limited in his direct involvement, Mr.
Yun’s effective management of this
process may highlight his management
skills to ECG demonstrating his capacity
for increased responsibilities and the
salaries that accompany these roles.
Marge Moorhead Ms. Moorhead will work with DBAP, Inc. Developing a consistent and robust
Reviewer and Subject to design the interface and navigation of product information page for all ECG
Matter Expert the Product Information Module itself, as products will allow Telephone Operators
Simply Order Product well as the template design for individual to address customer inquiries efficiently,
Information product descriptions. likely resulting in higher customer
service ratings and greater sales.
Ms. Moorhead will also review all training Consequently, Ms. Moorhead may be
materials related to the tasks of product formally recognized or rewarded by ECG
information access and retrieval to ensure for her contributions to these improved
accuracy. gains and Telephone Operator
effectiveness.
Tom Swartz Tom Swartz will provide the sandbox and In assisting DBAP, Inc. with Telephone
Reviewer and Subject training database, logons and passwords, Operator and Customer Support Supervisor
Matter Expert and remote access as needed. training in the use of SimplyOrder for
SimplyOrder Order Entry product ordering, orders may be placed
Process Mr. Swartz will also review all training more efficiently and correctly, thus
materials related to the systems portion of improving customer satisfaction and
the training to ensure accuracy. increasing sales. As a result, Mr. Swartz
may be formally recognized or rewarded
by ECG for his contributions to these
improved gains and Telephone Operator
effectiveness.
Sarah Commons, Maria This team of Subject Matter Experts will Improving customer service skills of the
Gomez, Paula Moore, and assist in writing and review every version Telephone Operators and Customer
Rosalinda Sanchez of all training documents as well as Support Supervisors will result in higher
Reviewers and Subject provide feedback to ensure materials customer satisfaction. Empowering
Matter Experts accurately reflect ECG service and sales Telephone Operators with the skills to
Customer Service and Sales standards. deal effectively with challenging
Standards customers can also improve employee
morale and job satisfaction, reducing
turnover. Through their work with
DBAP, Inc. in the development of the
training documents, each of these SME
team members will further develop their
own Customer Service and Sales skills.
Furthermore, each may be formally
recognized and rewarded by ECG for
their involvement in the development of
the training materials and demonstration
of their willingness to contribute to the
professional development of their
colleagues. Additional responsibilities
may be assigned along with the financial
benefits that accompany them.
Sarah Commons and Maria Ms. Commons and Ms. Gomez will Through participation in the provided
Gomez participate in all training sessions. trainings, Ms. Commons and Ms. Gomez
Trainees will gain experience as effective trainers.
Train-the-Trainer In time, they may be asked to co-teach Their role at ECG could grow to include
sessions. regular delivery of training to employees.
Sheena Perez*, Ray This team of Subject Matter Experts will Easy access to complete product
Johnson, Marge Moorhead identify and appoint the appropriate ECG information on current products within
and additional staff within staff to populate the product information the SimplyOrder system will allow
ECG as appropriate into the SimplyOrder System for all ECG Telephone Operators to provide accurate
Subject Matter Experts for products and update it as new products are information to customers on all products
Product Information offered. and thereby improve customer
satisfaction and increase sales.
*Ms. Perez, although listed as an SME, Availability of consistent and complete
will not be regularly available. Defer to information available within
Mr. Johnson. SimplyOrder may also improve
Telephone Operator performance, morale
and job satisfaction, reducing turnover.
In taking a greater leadership role due to
Ms. Perez’s limited availability, Mr.
Johnson may be formally recognized and
rewarded by ECG. His work will
highlight his management skills to ECG
demonstrating his capacity for increased
responsibilities and the salaries that
accompany these roles.
Sam Fisher Mr. Fisher will ensure that training Access to functioning technology will
IT specialist workstations, instructor computer and LCD support Telephone Operator and Customer
projector are functioning for trainings. Support Supervisor training, allowing
multiple modes of instruction to support
learning and retention (ex. visual media
and hands-on simulations). Effective IT
support by Mr. Fisher may highlight his IT
skills to ECG demonstrating his capacity
for increased responsibilities and the
salaries that accompany these roles.
Telephone Operators Each Telephone Operator will be expected Participation in and completion of the
to attend and participate in two four-hour customer service skills and SimplyOrder
trainings for Customer Service Skills and training will allow Telephone Operators to
SimplyOrder. gain the skills to perform their jobs more
successfully. This may result in higher job
satisfaction and morale. Additionally,
better performance on the job may result in
formal recognition and reward by ECG as
well as opportunities for job advancement
as a Customer Support Supervisor.
Bernadette Neal Project Team Members of DBAP, Inc. Successful completion of this project
Dana Miller will complete the following: would not only serve as a positive
Pritha Sur reference for other ID projects and jobs,
Amy Parlo Design, develop, and lead it may allow DBAP, Inc. Team members
DBAP, Inc. Project Team instructor-led training for to continue to serve as the ID/Trainers of
Members Telephone Operators and choice for ECG for any future training
Customer Service Supervisors needs of the company.
DBAP, Inc., through this project, will develop a series of deliverables to assist ECG in
addressing employee support needs to foster a working environment that facilitates
productivity and efficiency. Efforts will focus on the improvement of Telephone
Operators' ability to quickly locate and courteously communicate product information
to customers. This will be addressed by employing targeted training of Telephone
Operators and Customer Service Supervisors. Additionally, DBAP, Inc. will
collaborate with the ECG technology team to standardize the display of product
information within the SimplyOrder platform and ensure its usability supports efficient
information retrieval by Telephone Operators.
Business Objectives
ECG would like to maintain or exceed their financial targets while maintaining
profitability. These targets include:
In addition to monetary targets, ECG has also expressed goals of improved quality of
service delivery. Goals include:
Customer Service Skills Instructor-led 4 hours The training will serve as a guide and an induction
Training training training for all employees on basic customer
service skills.
SimplyOrder Training Instructor-led 4 hours This training will be a very intensive hands-on
training training which will focus on two major areas:
order management and product information.
Out of Scope
This project will be complete when all the specified deliverables, including the
assessment of the trainers, Sarah Commons and Maria Gomez, have been signed
off and delivered to ECG management.
Below is an estimated budget of time and personnel required to provide the deliverables for ECG. The budget for this project is set at a
maximum of $67,500.
Deliverable /Solution Type of Training/ Deliverable Seat Time or Total Hours Rate Cost
Scope Figure Estimated
Customer Service Skills Design and development of 4 hours 200 - 250 $100 $25,000
Training Development training and materials p/hour
Design and Usability Consulting services for Product NA 50-100 $100/p $10,000
Consulting for Information Module Templates hour
SimplyOrder: Product and Usability Tests Scripts.
Information Module
DBAP, Inc.
Consulting services will be provided by the DBAP, Inc. team members listed in this table. Major responsibilities for each are described
below, along with estimated hours required for completion.
Sarah Commons, Customer SMEs for Customer Provide content for CSS training. 70
Service Supervisor Service and Sales Collect feedback from CSS/TOs’
Standards review of training materials and
provide summary of modification
requests. Bring any discrepancies
between CSS/TOs to sponsor for
final decision. Train as co-teacher
for Train-the-Trainer.
Maria Gomez, Customer SMEs for Customer Provide content for CSS training. 60
Service Supervisor Service and Sales Analyze and review CS and Sales
Standards training materials. Provide
feedback to Sarah Commons.
Train as co-teacher for Train-the-
Trainer.
Paula Moore, Telephone SMEs for Customer Provide content for CSS training. 40 each
Operator Service and Sales Analyze and review CS and Sales
Rosalinda Sanchez, Standards training materials. Provide
Telephone Operator feedback to Sarah Commons.
Sam Fisher, IT Specialist Training contact for Set up computers and training 50
for Training Room technical issues room. Provide and maintain all
Equipment needed equipment for training
session. Prepare room for each
training session. Provide on-site
availability during each session
for troubleshooting any technical
issues. Close room down at end
of each session.
Marge Moorhead, IT Reviewer and SME Input PI data. Assist with PIM 80
Programmer for SimplyOrder interface and navigation. Review
Product PI training materials.
Information (PI)
programming
Ray Johnson SME for Product Act as information source for all 30
Assistant to the Information, products. Collaborate with Ms.
Merchandising Manager Primary Contact for Moorhead for PI inputting.
project
Total 560
Subject to agreement from ECG management, DBAP, Inc., will roll out the
following deliverables on the respective dates:
Milestone Date
ECG has stated that there is no need for DBAP, Inc. to bring in an outside vendor
for the purpose of SimplyOrder customization. Tsien Yun has an in-house
programming team organized, along with direct contact for troubleshooting with
the vendor as the software implementation is incorporated into the ECG ordering
process.
DBAP, Inc. will produce all deliverables as set forth in this charter document. For
outside vendor assistance required for production, such as printing, DBAP, Inc.
will notify ECG in writing and obtain sign off from ECG for any additional
contract or cost incurred.
This table lists some potential problems that could affect the quality or output of the project if they occur. Recommendations for
mitigating these risks are also provided. These risks are rated on a “Likelihood of Happening” scale with one (1) representing the least
possibility of occurring and five (5) representing the highest possibility of occurring.
Unforeseen conflicts 3 Bernadette Neal If each timeline is not Conduct daily Scrum
causing issues with met as scheduled in meetings of 15 mins
final production of the Milestone table, among the three project
deliverables for training in customer arms: CSS Training, SO
timely Milestone service as well as Usability, SO Training.
signoffs. SimplyOrder testing Closely monitor and
and training will not track tasks/time to
sync with the catalog reallocate, as necessary
mailing. in any area to meet
deadlines.
Technology could fail 1 Tsien Yun Milestones could be Create a vendor backup
at any point. affected that could plan and company
cause project delay or budget allocation for
catalog mailing sync ordering new equipment
failure. (computers, headset,
etc.) should there be a
hardware failure. Refer
to the Project Milestones
schedule for any
possible time constraints
from Pilot Training
sessions to live launch
for planning installation
of new equipment. In the
event it is discovered
that any workstations
will be down during
training, notify Jane
MacKenzie ASAP so she
may adjust numbers of
trainees in sessions
accordingly.
Constraints
The following situations, people, and project parameters will impact DBAP, Inc.’s
ability in completing the project:
SMEs working different shifts extends the time it will take to coordinate
content input and review comments among them, and ultimately, being
delivered to DBAP, Inc.
Because Sheena Perez has taken on new responsibilities, she has limited
time available to offer content input or review for product descriptions.
With the fall catalog being mailed out mid-July, there is very little
opportunity to push out current target dates for rollout and training if
needed.
No training sessions are scheduled during night shift hours, which would
require ECG making it mandatory for night shift employees to attend
training outside their normal working hours.
External Influences/Dependencies
The following external factors, outside of DBAP, Inc.’s and ECG’s control, may
affect the successful completion of the project:
Any bugs discovered in the core code of the SimplyOrder software.
An increase in call volume on days when SMEs need to be available to
contribute and review content.
Unexpected life circumstances affecting members of the ECG and DBAP,
Inc. teams and their relatives.
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