Track routing – Augmented reality

- An app that offers customers an online book of recipes.

- By selecting one of the recipes it will appear the option of “buy in Eataly store and
discover much more.. “
- In store, by launching the app it will open an augmented reality track with the
camera of the phone
- It will ​guide the customer around the store to find the best ingredients​ for the
selected recipe, furthermore in the different sections of the store there will be info
points or characters that can n​arrate stories behind the products and the Italian
culture.