1.

MBA/4/CC/15 RESEARCH PROJECT & VIVA VOCE (RPVV)

Credit (4) Max Mark 100 (C1=20; C2=20; C3=60)
Course outline
Candidates will have to submit a Research Project Report on a problem/topic (from the
Specialization areas) to be assigned by the Department under the supervision of a core faculty
member of the department. The research project report will carry 100 marks. The evaluation of
the project report will be carried out by two examiners (one internal and one external) and will
consist of (i) Evaluation of Project Report (50 Marks) (ii) Viva on Project (50 Marks). The
average of the marks awarded by the 2 two examiners will be taken into account for the results.

2. MBA/4/CC/16 BUSINESS POLICY AND STRATEGIC MANAGEMENT (BPSM)

Credit (3) Max Mark 100 (C1=20; C2=20; C3=60)
Course Contents:
Unit I: Definition of Strategy, history of strategy, nature of strategy, Levels at which strategy
operates, Concept of Strategic intent, vision, mission, goals, objective, organizational values,
Difference between policy, strategy and tactic; Concept of Strategic Management, role of
strategic management..
Unit II: Environmental Scanning- PESTEL, Industry analysis- Porter’s 5 force analysis,
Organisational Appraisal, Corporate Portfolio Analysis - Boston matrix, Value chain Analysis,
SWOT Analysis, Strategic formulation and choice of alternatives strategy: Generic competitive
strategies, growth, stability, profitability, efficiency, market leadership, survival, mergers and
acquisitions, core competence.
Unit III: Strategy Implementation-Framework for Strategy Implementation: Concept of strategy
implementation, Activating strategy, Factors causing unsuccessful implementation of strategy,
Bench marking, McKinsey’s 7S framework, Structural implementation, Functional
implementation, Behavioral implementation, Resource mobilization and allocation; Case study.
Unit IV: Strategic Evaluation and Control- Strategic Evaluation and Control: Concept of
strategic evaluation and control, role of strategic evaluation and control, barriers in strategic
evaluation and control; Strategic Control- Control process; Techniques of strategic evaluation
and control; case study.
Suggested Readings
1. Gluek, William F., (2005) Strategic management and Business Policy, New Delhi, Tata
McGraw Hills
2. Kazmi, A. (2002). Business Policy and Strategic Management. Tata Mcgraw Hill, New
Delhi.
3. Wheelen, T.L. and Hunger, J.D. (2003). Strategic Management and Business Policy.
Pearson Education, (LPE), New Delhi.
4. Fred David, Strategic Management Concept & cases, PHI
5. Shrinivasan R, Strategic Management- Indian Context, PHI
6. H. Igor Ansoff: Implanting Strategic Management, prentice Hall, New Jersey.
7. Micheal, E Porter: The competitive advantage of Nations, Macmillan, New Delhi.
8. Arthur A. Thompson Jr., A.J. Strickland III and John E. Gamble, ‘Crafting and Executing
Strategy’ McGraw Hill, Irwin.

3. MBA/4/CC/17 MANAGEMENT INFORMATION SYSTEM (MIS)

Credit (3) Max Mark 100 (C1=20; C2=20; C3=60)
Course Contents
Unit I: MIS: A Framework- - Importance of MIS, concept, definition, nature & scope, structure,
classification. Information and System concepts: Information –definition, types of information,
dimensions, system, kinds of system, human as information system. Case Study.
Unit II: Business application of information system: E-commerce, ERP system, Enterprise
Information System. Decision Support System: -concept, Simon’s Model of Decision making,
Types of Decisions, Methods of choosing alternatives. DSS-a framework, characteristics &
capabilities. Case Study.
Unit III: Information system planning, system acquisition, system implementation, evaluation
and maintenance of IS, security and control. Case Study.
Unit IV: Building of IS: System development approaches, System analysis and design-System
analysis, system design, . Case Study.
Suggested Reading:
1. Goyal, D. P. ((2010) Management Information System-Managerial Perspectives,
Macmillan Publishers India Ltd., Delhi 3rd Edition.
2. Henry Lucas,(2001) Information system Analysis and design, TMH, New Delhi.
3. O’Brien J, (1999) Management Information System, PHI, New Delhi
4. Loudon K. C., Laudon J P,(1998) Management Information System: Organization &
Technology, New Delhi, PHI
5. Rahmatian S., Management Information System, New Delhi, Pearson Education
6. Jawadekar, W.S., (2003) Management Information System, New Delhi, Tata McGraw
Hill
7. Turban, Efrain, (1988) Decision Support & Expert System: Management Perspectives,
Macmillan Publishing Company, New York,
8. Andrew P., (1991) Decision Support System Engineering, Sage, John Wiley & sons, New
York.
9. Murdick, Robert G., Joel E. Ross, James R. Claggett, Information System for Modern
Management, 3/e, PHI, New Delhi.
10. Jaiswal, Mahadeo, Management Information System, Oxford University Press.

4. MBA/4/CC/18 INTERNATIONAL BUSINESS MANAGEMENT (IBM)

Credit (3) Max Mark 100 (C1=20; C2=20; C3=60)
Unit I: International Business an overview, types of international business, Competitive
environmental forces in global business- Political, Economic, regional economic integration,
cultural and human factors. Case study.
Unit II: World Financial Environments- Foreign Exchange market; International monetary
system; Global Capital Market, Trade agreements, tariffs and barriers, Issues of assets
protections. Relevant cases.
Unit III: International Business Operations: Exporting Importing and counter trade;
International human resource management; International Manufacturing and Material
Management- manufacturing and logistics, locating, country factor, technology factor, strategic
role of foreign factories, role of R&D. Case study.
Unit IV: Strategy and Structure of International Business- strategy of international business;
organization of international business; entry strategy and alliance. Relevant cases. Case study.
Suggested Readings:
1. Francis Cherunilam, international Business- text & cases, PHI
2. Anant K sundaram, International Business Text & cases, PHI
3. Subba Rao, International Business Text & cases, Himalaya Publishing House
4. Justin Paul, International Business, PHI
5. Margret Woods, International Business, Palgrave
6. Eiteman, D K and Stopnehill, AL, (1986) Multinational Business Finance, New York,
addition Wesley
7. Bhalla V K, (1993) International Economy- Liberalisation Process, New Delhi, Anmol

5. MBA/4/SC/03-A Consumer Behaviour (CB)

Credit (3) Max Mark 100 (C1=20; C2=20; C3=60)
Course Contents:
Unit I: Introduction to Consumer Behaviour, Models of Consumer Behaviour, Consumer
Involvement and Decision Making, Case study
Unit II: Marketing ethics, bases for market segmentation, consumer motivation, measures of
motives, consumer behavior, Case study
Unit III: Information Search Process; Evaluative Criteria and Decision Rules; Consumer
Motivation; Information Processing and Consumer Perception; Consumer Attitudes and Attitude
Change; Case study
Unit IV: Influence of Personality and Self Concept on Buying Behaviour; Psychographics and
Lifestyle; Reference Group Influence Diffusion of Innovation, Industrial Buying Behavior, Case
study.
Suggested Readings
1. Assael, H. (1995) Consumer Behaviour and Marketing Action. Ohio, South Western
2. Engle, J F etc. (1993) Consumer Behaviour. Chicago, Dryden Press
3. Howard, John A. etc.(1989) Consumer Behaviour in Marketing. Englewood Cliffs, New
Jersey, Prentice Hall Inc.
4. Hawkins, D. etc. (1995) Consumer Behaviour: implications for Marketing Strategy.
Texas, Business
5. Mowen, John C. (1993) Consumer Behaviour. New York, MacMillan, 1993.
6. Schiffman, L G and Kanuk, L L. (1994) Consumer Behaviour. New Delhi, Prentice Hall
of India
6. MBA/4/SC/04-A Marketing of Services (MS)
Credit (3) Max Mark 100 (C1=20; C2=20; C3=60)
Course Contents
Unit I: : Introduction to Services Marketing: Importance and characteristics of Services: Growth
of Services Sector; Services in the Indian Economy; Services Strategy. Case Study
Unit II: Consumer Behavior in Services; Market Segmentation and Services Positioning;
Service Demand Management, Designing and Managing Service Product. Case Study
Unit III: Service quality Management: Service Quality Audit – GAP Model of Service Quality –
Total quality Services Marketing – Service Excellence, Pricing of Services – Pricing Strategies
Linked to Value Perceptions. Case Study
Unit IV: Service Distribution – Managing Physical Evidence – Internal Marketing.
External Marketing: Word of Mouth Communication. Interactive Marketing: Management of
Moments of Truth - Service Deficiencies - consumer Grievance Recovery Strategies. Case Study
Suggested Readings:
1. Chowdhary N. Chowdhary M. (2005); Textbook of Marketing of Services -The Indian
Experience. Macmillan India Ltd., New Delhi.
2. Lovelock, C. (2003); Services Marketing: People, Technology & Strategy 5/e, Pearson
Education, New Delhi.
3. Zeithaml, V. and Bitner, M. (2003) Services Marketing, McGraw Hill, New York.
4. Shajahan, S.; Service Marketing Concepts- Practices & Cases, Himalaya Publishing
House
5. Baron, Steve; Service Marketing, Palgrave Publication.
6. McDonald, Malcom and Payne, A. (1996) Marketing Planning for Services. Butterworth,
Heinemann.
7. Newton, M P, Payne, A. (1996) The Essence of Services Marketing, PHI, New Delhi.
8. Baron S and Harrisk - Services Marketing: Text and Cases, 2/e, Palgrave.
9. Woodruff Helen - Service Marketing, 1/e, Macmillan.
10. Rao, Rama Mohana - Services Marketing, 1/e, Pearson Education.
11. Apte, Govind - Services Marketing, Oxford University Press
12. Bhattacharjee C., Services Marketing-Concepts, Planning and Implementation, Excel
Books, New Delhi.
7. MBA/4/SC/02-B Future Options and Risk Management (FORM)

Credit (3) Max Mark 100 (C1=20; C2=20; C3=60)

Course Contents
Unit I: Introduction to international finance, derivatives. Types of derivatives Development of
Exchange - traded derivatives; Derivatives market in India. Terminology- Futures and options;
Index derivatives.
Unit II: Risk management using derivatives- forwards and futures, options, swaps. Foreign
currency derivatives, interest rate derivatives, stock index derivatives—valuation, concept and
structure.
Unit III: Pricing futures- The cost of carry model, Pricing futures contracts on commodities,
pricing equity index futures, Pricing index futures given expected dividend amount, Pricing
index futures, Pricing stock futures when no dividend expected, Pricing stock futures when
dividends are expected.
Unit IV: Generic strategies for risk management with derivates. Foreign currency risk – using
currency forwards and futures for exchange risk management .Trading infrastructure for
financial derivatives in India.
Suggested Readings:
1. Shapiro A C, (2005) International Financial Management, London, Macmillan,
2. Sutton W H., (1987) Trading in Currency Options, NY, NYIF
3. Bhalla, V K, (2001) International Financial Management, Anmol,
4. Brenet M., (1993) Option Pricing: Theory and Application, Toronto, Lexington Books
5. Hull, John C. (1996) Introduction to Futures and Options Markets, 2nd ed., Prentice Hall
of India.
6. Khan, M.Y (2010) Financial Management, 10th Edition,Vikas Publishing House
8. MBA/4/SC/04-B Management of Financial Services (MFS)
Credit (3) Max Mark 100 (C1=20; C2=20; C3=60)
Course Content
Unit I: Financial System and Markets; Concept, Nature and Scope of Financial Services;
Regulatory Framework for Financial Services; Management of Risk in Financial Services,
Banking and Non-Banking Services; Case study.
Unit II: Stock exchange operations, Mutual Funds and Assets Management Companies (AMC);
Merchant Banking Services: Managing of issue shares and bonds, Depositories: NSDL, CSDL;
Mobilizing of Fixed Deposits-Inter-Corporate Loans; International Finance: FDIs, ADR, GDR,
IDRs; Case study.
Unit III: Leasing and Hire Purchase, Debt Securitization; Consumer Finance; Housing Finance;
Credit Rating in India and in Foreign countries; Credit Cards; Venture Capital, Factoring for
Failing and Bill Discounting; Insurance; The Tax Environment and Financial Services; Pricing of
Financial Services; Case study.
Unit IV: Commercial Banks, Cooperative Banks and Developmental Banks in the development
of economy; Role of RBI, Services of Developmental Banking Institutions viz. IDBI, IFCI,
ICICI, NABARD, SIDBI, NEDFI, EXIM Bank; Case study.
Suggested Readings
1. Bhalla, V K. (2001) Management of Financial Services. Anmol, New Delhi
2. Bhalla, V K And Dilbag, Singh.(1997) International Financial Centres. Anmol, New
Delhi,
3. Ennew,C, Trevor Watkins & Mike Wright (1990) Marketing of Financial Services,
Heinemann Professional Pub.
4. Bhole LM, Financial Institutions and Market, Tata McGraw Hills
5. Vasant Desai, Indian financial system and market, Himalaya publishing house
6. Vij Madhu, (1991) Management of Financial institutions in India, New Delhi, Anmol,