_ A Handbook of
TOhinele meni
dited by Ruth Towse‘eck and
cademic
Angel
oer The
Towse
voll,
‘ertage,
o and
sre in
core for
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33 Information goods
Michael Hutter
“ication is ubiquitous and knowledge is instantly available, The ‘information
“Sonomy” corresponds to that state. It serves the needs of citizens for tele=
‘omaiunication services, education, entertainment and infinite varieties of
information, either stored in libraties or delivered in real time, Firms and
users involved in producing and consuming these ‘information goods?
‘operate under special conditions. The analytical implications of these con
‘on have been discussed widely under the heading of the “New Economy’
‘Some of the fundamental issues that have emerged from this discussion will
be considered below.
Cultural activities in general and artistic activities in particular have con-
tributed to the supply of information goods ever since the beginning of
markets. Under the heading of entertainment and education, they have
generated artefacts, events, books and, in recent times, rapidly multiplying
quantities of audio and video files These products have become a part of
‘many other value chains in the information economy.! It should therefore
not come as a surprise that the results of the New Economy also apply to
these older species of information goods”
Not only do the new theoretical tools help us to understand the econom-
ies of arts and culture, but the real growth of electronic networks also has
‘a strong impact on the volume of goods and on the new forms of expres-
sion in the arts and in the cultural industries. The empirical observation of
that impact is « further topic of the ‘economics of the information age?
which has so far not been explored in any depth.
The discussion below will take its starting point from three features of
the information economy which are in direct contradiction to traditional
assumptions about the features of an economy. In each ease, the change in
argument will be sketched briefly, and some empirical observations will be
rade,
Access
The efficiency of market transactions depends heavily on the effective defi-
nition and enforcement of private property rights, Property rights relating
{o specific information bundles or ‘content’, are notoriously difficult 10
263‘The analytical reason for this shift lies in the public goods nature of
inform: Public goods are characterized by non-rivalry i
consumption.
and stored in every
diate expel have the
ion of under stream of
-goods can be converted
made exclusive, This can happer
use of
¢ artificial barriers erected by the producers or their agents.
Legal norms are social bar
Various forms of
collective benefits of information
copyright is constructed as a temporary monopoly,
mation bundles which have become
Information goods 263
wlear how the private revenues of
the artists who created the original works ean be secured under such con-
sing power
servive which is not
ne. This funda-
, for a number of
ava
‘mental conditio1
The foremost of these is the unique way in which information goods are
produced: they are not the result of
fixed cost is high,
the case of electronic repro-
of production decreases over the full
ries with economies of seale. Primary
are distributed through networks,
developed in the previo
case diverges quite significan
with economies of scale:
at which congestion ~and
resources to bu
ty 1
the network, so that
become, scarce.
t producers will flood
their products, or at least with demonstrat
Abundance replaces scarcity (Kel
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