Vision:

Coca Cola’s vision serves as the framework for our Roadmap and guides
every aspect of our business by describing what we need to accomplish in
order to continue achieving sustainable, quality growth.

Reputation:
The Coca-Cola Company's reputation can be viewed two fold: The
Coca-Cola Company employees giving a 68/100 and The Coca-Cola
Company customers/non-employees with a 73/100.

For The Coca-Cola Company's reputation amongst employees there are

two strong indicators we’d like to point out: company pride and referrals.
79% of The Coca-Cola Company employees expressed they’re proud to
work at The Coca-Cola Company, and 45% would be willing to
recommend working at The Coca-Cola Company to their friends. If The
Coca-Cola Company's reputation amongst its employees wasn’t strong
it’s unlikely The Coca-Cola Company employees would feel proud to
work at The Coca-Cola Company or want those closest to them working
there.

For The Coca-Cola Company customers/non-employees reputation, The

Coca-Cola Company's reputation amongst customers is that it’s average
in comparison to other companies in Atlanta.

Strategy intent:
Similar to other multi-national companies, Coca-Cola aims to maximise
their profits while maintaining a long-term sustainable growth within the
beverage industry. The company’s mission statement states that the
company aims to:

-refresh the world,

-inspire moments of optimism and happiness and
-Create value and make a difference in the place that we all live in.
Target Objective:

The main objectives for the Coca-Cola Company are to be globally

known as a business that conducts business responsibility and ethically
and to accelerate sustainable growth to operate in tomorrow's world. By
having these objectives, it forms the foundation for companies in the
decision making process.