22 — Kout Lundby refers to the dominance of media logic versus political logic in media practices and media content, The fourth dimension refers to whether the political practices in politieal orgai ns and among political actors are guided by political logic or media logic. This model gives rise to an operationalization of mediatization in concrete studies, 5.4 Level of analysis Mediatization can be analysed on micro, meso, or macto levels, and also has to move across these levels (as Hepp and Hasebrink, for example, do in the research on “communicative figurations”, see Chapter 11 in this volume). Micro studies may look at particular practices of mediatization as performed and experienced by indi vidual actors or small groups and how this may transform their life and work. Meso level analyses focus on institutions and study how they are involved in and transformed by mediatization. Macro level analyses aim at the larger or more gen. eral transformations of culture and society. Of course, there are connections between the levels. For example, individuals have to adapt to mediatized environ: ments within tions and the larger setting, and the other way round: individ- uals act, contribute, and change such mediatized environments. As put by Fried: rich Krotz (in Chapter 6): on the macro level mediatization research looks for “the changes in the overall areas like democracy, economy, culture, and society"; on the meso level for “changing organizations and institutions, relational nets and enterprises”, and on the micro level mediatization research asks questions of the “changing communication and interaction in everyday life and the personal envir- onments” of people. 5.5 Moments in long-term processes Finally, how can one research the “mediatized moments” with “mediatized objects” that occur within mediatization as a long-term process of transformation? Risto Kunelius offers an explication of relations between the bits and pieces and the whole package in his discussion of climate change challenges (in Chapter 3). The mediatization of ongoing climate change is a long-term process with many mediatized moments and objects. Those moments accur with reports and pieces of media coverage and discussions about melting ice and rising carbon dioxide levels, and other climate issues. To be mediatized, these moments have to trans form common attitudes and conceptions, or to be skewed in one another. The mediatized objects in such a process are the various articles, news reports, or other media output that indicate a direction of transformation. Kunelius argues for a “de-centered perspective on mediatization”. By this he refers to “the saturating ‘presence’ of the media” that shapes the mutual interaction of social ction or