30 —= Knut Lundby
late modemity have to engage in. To handle Technology in mediatization, these
days in particular the challenges of Digitization, individuals are challenged on
the Literaey that is required to comprehend and contribute to the technological
developments. Legacy media required the skills of print and text, extended into
competence of visual mass media. New
multimodality where text and visuals are mixed with sound and graphics in end-
less combinations of bits and bytes, This demands digital competence. Digital liter
acy is necessary in the ses and interpretations of digital texts, as well as for taking
part in production of user generated content. Over Theory issues, the societal and
cultural Driving Forces of mediatization have their aspect from below in Agency by
individual actors, Such agency is exerted in adaption to media logic and media
environments, as well as in reflexive interpretation of the passible room ta act in
and against the medi
The relation between media changes and changes of “everyday and iden-
tity” belong to the “core topic of mediatization”, Krotz states (in Chapter 6), Several
chapters in the handbaok apply the concept of the “everyday”. Maren Hartmann
(in Chapter 28) links the theoretical frameworks on mediatization and domestica-
tion. However, she rather works with the concrete concepts of “home” and peo-
ple’s feeling of “ontological security” than “the fairly abstract notion of the every.
day”, André Jansson (in Chapter 12) keeps the concept of the “everyday” looking
at how media technologies and related artefacts have become “indispensible to
people in their everyday lives”. As such, he addresses the material aspects of
everyday life with its repertoire of communication tools. Andrew Hoskins (in Chap-
ter 29) sttesses the new networks: “how everyday life is increasingly embedded in
and penetrated by connectivity”.
Ina report on contemporary research on mediatization of culture and everyday
life, Anne Kaun, following Pink (2012), regards identity formation, daily practices
and perception of place/space as the aspects of everyday life to observe. Mediatiza-
tion of identity is covered in studies of migration, gender/body/sexuality, and on
morality. Mediatization of practices emerges in research on media practices, play,
and learning. Mediatization of place/space occurs in studies of mobility and con-
nectivity (Kaun and Fast 2014).
If the tensions from “above” relate to the “system”, the issues of mediatization
seen from “belaw” relate to the “lifeworld”, to apply the distinction developed by
Habermas (1987). However, the levels of analysis interact. Everyday practices are
“colonized” by the system, to continue with Habermas (1987). This comes through
strongly in Karin Knorr Cetina’s analysis (in Chapter 2) of how mediatization plays
out in the global coordination of the financial system. Face-to-face situations
between actors in the market are enacted worldwide through a huge network of
screen-based electronic media, The technologies involved “‘present’ and make
available to participants what lies spatially and temporally beyond their reach”,
hence transforming the face-to-face situation into a “synthetic situation”, Knorr
Cetina argues.