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30 —= Knut Lundby late modemity have to engage in. To handle Technology in mediatization, these days in particular the challenges of Digitization, individuals are challenged on the Literaey that is required to comprehend and contribute to the technological developments. Legacy media required the skills of print and text, extended into competence of visual mass media. New multimodality where text and visuals are mixed with sound and graphics in end- less combinations of bits and bytes, This demands digital competence. Digital liter acy is necessary in the ses and interpretations of digital texts, as well as for taking part in production of user generated content. Over Theory issues, the societal and cultural Driving Forces of mediatization have their aspect from below in Agency by individual actors, Such agency is exerted in adaption to media logic and media environments, as well as in reflexive interpretation of the passible room ta act in and against the medi The relation between media changes and changes of “everyday and iden- tity” belong to the “core topic of mediatization”, Krotz states (in Chapter 6), Several chapters in the handbaok apply the concept of the “everyday”. Maren Hartmann (in Chapter 28) links the theoretical frameworks on mediatization and domestica- tion. However, she rather works with the concrete concepts of “home” and peo- ple’s feeling of “ontological security” than “the fairly abstract notion of the every. day”, André Jansson (in Chapter 12) keeps the concept of the “everyday” looking at how media technologies and related artefacts have become “indispensible to people in their everyday lives”. As such, he addresses the material aspects of everyday life with its repertoire of communication tools. Andrew Hoskins (in Chap- ter 29) sttesses the new networks: “how everyday life is increasingly embedded in and penetrated by connectivity”. Ina report on contemporary research on mediatization of culture and everyday life, Anne Kaun, following Pink (2012), regards identity formation, daily practices and perception of place/space as the aspects of everyday life to observe. Mediatiza- tion of identity is covered in studies of migration, gender/body/sexuality, and on morality. Mediatization of practices emerges in research on media practices, play, and learning. Mediatization of place/space occurs in studies of mobility and con- nectivity (Kaun and Fast 2014). If the tensions from “above” relate to the “system”, the issues of mediatization seen from “belaw” relate to the “lifeworld”, to apply the distinction developed by Habermas (1987). However, the levels of analysis interact. Everyday practices are “colonized” by the system, to continue with Habermas (1987). This comes through strongly in Karin Knorr Cetina’s analysis (in Chapter 2) of how mediatization plays out in the global coordination of the financial system. Face-to-face situations between actors in the market are enacted worldwide through a huge network of screen-based electronic media, The technologies involved “‘present’ and make available to participants what lies spatially and temporally beyond their reach”, hence transforming the face-to-face situation into a “synthetic situation”, Knorr Cetina argues.

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