LEARNING FROM LAS VEGAS Revised Edition Robert Venturi Denise Scott Brown Steven Izenour SOME, DEFINITIONS USING THE COMPARATIVE METHOD, incest newb use some perbsps I fos co show what we When wrhitct lk of mit, they philoopbia luca cy to jusfy WE stall emphasize image-image © that atetare depend hoses nd apes I. Whete the archizecturalsytcneo ac submerged and dsuorted by a overall syenbolie fore. Thi ki Widinebecomingsculptie we eal the duck n honor of the duck sein, “The Long Kland During” steted in God's Oren Tenant Retr Blake " Gr sa ornament & spied dependent, Th ished (Pig. 7 en dk (‘at srhitectre of thon spr] ws ur source fora se and vides, ‘rchitecture of meaning, wale now, the tn othe cencary inde {ial vocabulary’ wes sible Tora Moders arcitectute of space sli Alsi) tedhrotoay 40 years. We shal show how the comet, ther than the space and pss of Ristoreal cite tun, form the Ubiekground foe the study a sociation and symbolin in commercial srtand trp wetitectite, Finally aball rgse forthe symboliun of de uly ad ordinary in architecture and for the particular sigiteance of she decorated shed ‘wid a sctria rant and conventional eas for achitecee os Beater ith symbol on i ‘THR DUCK AND THE DECORATED SHED [Let us elaborete on the decorated shed by comparing Pd Rugolph's Crswiord Mnoe with our Gud Hose (i sesocathon with Cope an Upplacot: ip. 77, 78) These two buldngs are comparable se site and date of conszuction: Both ae highrise artnet for the deny, consisting of abont fits, bu he mie 960s The see fing ery Gul House, although ftetading, ea sistory imation Palo, analogous in stactive abd mater to the rreonding bile fs and contin though is petion an ono he sce line the Pia gridiron plan sits a. Czalord Manor, on the othe ad, is unequivocally 4 souing tover, nique ins Maden, Vile Radieuse ‘ved along New Hee’ nied acres Oak Street Conseco Bat i is the contrast in the images of tse bulge in tltion to thei systems of construction that we want to esiphasizes The system of. fopsraction snd program of Guid lieu sce onlcasy And cone Cowal Tok the ate St constact ‘f Gawtord, ot afe ary ae ft do no leek Tat us iateect here chat we chore Gran ford ar fe sis compar on not because of any pariceloganeaeninn fownrd that bldg fe {sin fas, «skill budding by sok sreitet and we could ely lve chosen = much more exteme version of wht we ae ecg. Bat in general we chose Ie Decae scan repetentexablahunen ache tecture mow that si repesents the exe mgoiy of whet Jou se fy im any achitecture journal}, and in pectcaer eae st cone ‘ponds ip fundamen waye wits Guild House, Ont ster asd oot ‘honing Gull Howe for Gomparven involves dbadvamtage, bees ‘hat bulling is now ve yearly and some of our let werk can tore explicitly and ivdly convey’ our current idem, Last, pease do. ISIC Mga Sita caer eee importance of proses propran,andstHc- Lar of nde, soe ein weitere oi thee two bling gs aT RTC HOU HHA percent tour Se ne on tee oer npn aahjecrond lem han 10 percent on ARE guess we ate addrong here ey emery nt eet nota tie ny "Po cominie or Foran, de constuction of Ould House "place oaere pate wih stan wall pleted by doable King windows sul enleng the troe apace i make room, The rte common hick'datcr hah en mate the So faiged bic of he Sighborhood. The mesharzal sytem of Gul Eno ne a eon fone Te pa Sr fan contains 3 19Biraperment hose vant of ual 0 aon. [Ee pana needs sews, an expottes his stor the efter {Pid ot cotunne (let) tke sauctare of Crwford Manor, wich ‘foncednplace conscte Hil Tacite Hn eel wih slated pat Fert jt ete conventional fee supporting dup may walle 79), Rut i doesnot look W Tr Tooke ore scence technologie” iy and loss HORSE TET. looks as supports are spl, Dethape mechanial harboring sats ade of «continous plastic mate Fal seminicent of baton brut with the slated marks of solendy it omit ict bone in the Tey aa te flowing meror space, then ructurl purty never punctored by Boles foe'windes or trea by exepions Inthe plan Invern Hh Sodulatad™ by the voids betwecm the stwcue and the Mstng”™ cteverd balconie (Fig. 8), “Te arhcetaral elements for supplying exterior gh in Gull House sr ay eee i te eon eed of og ‘rndows ms building, and we by no meara thought fom Sedming the sbjec of econer ght metulation bat seed where fomeome cs fad es off befoe te The windows lok fia hy tno ke a wel pare indo, alin hi respec thet se ex fly symbol. But ike al effec aymbolc rages, they ae ended <2 lo fuplinr and unfamiliar. They ae the Corwenonl ee rent used slighty unconeentionaly. Like the sabjce mater of Pop ‘At they ate commonplace cement made uncommon trough distor fon sbape (igh), cnange i sale (ley are mora bigger than neal Aocbleang windows) and chang n context (double-bung windows {Cpethaps ighfosion balding Pe. 82). DECORATION ON THE SHED (Guild Hote hat omamient on 8; Grvford Manor doce not (Fig 83). ‘The omament om Guild Houses explelt.Itboth reinforrs and conus diets the frtnof the Bling fe ator. And to sme extent ay