Competitive Profile Matrix (CPM)

Dragon
Acrylic stones international japan Ushiiwa Ishi Japan Our Company
Weight Rating Average Weight Rating Average Weight Rating Average Weight Rating Average

(%) (1-5) (%) (%) (1-5) (%) (%) (1-5) (%) (%) (1-5) (%)

Market 10% 1 0.1 10% 1 0.1 10% 1 0.1 10% 4 0.4

Share
Average 10% 3 0.3 25% 2 0.5 30% 3 0.9 20% 5 1
price
strategy
Locations 15% 2 0.3 25% 3 0.75 10% 2 0.2 30% 3 0.9
in target
market
Marketing 30% 4 1.2 20% 4 0.8 15% 1 0.15 15% 4 0.6
channel
distribution
Efficiency 25% 1 0.25 10% 2 0.2 15% 2 0.3 15% 3 0.3
in products
Brand 10% 1 0.1 10% 1 0.1 20% 3 0.6 10% 4 0.4
name
total 100% 2.25 2.45 100% 2.25 100% 3.6