ELSEVIER Global Environmental Change ‘Message framing influences perc and behavioral intentions Robert Gifford *", Louise A. Comeau” ed cl ate change competence, engagement, ‘ee of pons raceme Tango esi nae Sane emp, ‘aston, and 1s ele eh tn a same! se Cn ean ‘Sho itt, heed empeen.tgaenetake sel bee en we ‘uses er gue ons Famg an ser satee foi Cane ‘ame ncn meres mere nore oeeaas ‘oesanae Theres soph ee eon meer once meee tna changes tobe mate. otaemsons olde ‘ceed the apc of the Benet so them. One PSC ‘real emisions st ety 2013s alo 50-9587 so: n important thes for estes ad one CE 3or) Nowocr, her than ecg bal esse projec amo by 2025 (Word Resor tate, 2 oacheve econ reathes ss {Gren Soo: Eber, 0s Dl 0S: Dir ey 100, Smee 2007; 0h enero ad eran, S07; Monet 2g wn 0) sa ae the austin of hw Ices etnen engage cla ‘tangs (eg ae rd Ony 205 Dill Mess, 2007) ‘he mary ures of i sy was oan ety Comparing the ety n 2 lage rorseetve emmy sie dings tcp ace theta rasa ae one patna sement or atempe 9 S01 Bsr Ll ae ser cant contbutesto greenhouse gasemisons Forinsance inte tines tte a senator tout aaa emery ue {Girder Str 202} Att th det se ses Sis toe ene ih many inet ways. fr eagle In the Pratctontrareprationand pra of apo sec Cre nd le 10851 he Netbeans fr example abot {st fel energy ase by owschds involves ect energy se dod aut Stole nde energy tse (Nooran at Shot ‘Meramp 99: Viger ra Bie 195) ‘ht cate haga dite pheomeran that an even Inve temporary oe coat one hat ca seen the elnino one ek Sew Todt clsece store these adh ‘ods th ren sage that erent rode an tat sent of empowerment (Deine Wight a 2004 “ater apd Tayo 200 Messaging Can De an Imo ey ‘ccs in thir endo. sod pases fr the pups ofreayngintormaion abut an se terewn (Changs rackan, 3007) ramen canbe ed ‘etn probe samss who espn ar uy nd wate Imo eectve soon might be (Cet. 2008 cos. 208 INeconae et 201, Shanahan snd ood; 200) The present ‘oy pany vents he eit fsa reed vers‘notational anened mesg ming a imi the ced Competence engagement ane fo aton climate change of ener popsaon Semograpevason an the le of ma 12 swe vers medion fg sicting ate tanec ave punto nae, META, ‘Beye tents to tbe adda ef cia acon cht pastive chang In Mes and sbseqent improves (aly of ti tir te sscies or anv: Sane ens five begun to challge erin nd permet (Saaiztons other eque se of ae aed messages Sndconmamiatons (es, ordi sh Sherbet 2007 et ‘ample uniting deuce towards monstna noted Spc tat inves “slstns, vale ad sn send acres by etzes bas been proposed a 2 re elective Segre inate ata Nr an pees study as empl Sroostaed this pareaahy Into community sample. 13 objeces This stay evaluated the inlunce of 40 envonmenta message ars mation rsa, and onl anda) ton pereled camptence,egateren an bar eto: Apes. sper ro motvatonl framing enacted Inger peed compres cate nae Aypathess?. txpostr tational raming wile act ‘ts greater cate cange engagement tan wil expose © ‘Seine taming Stes xp toto taming wii sc ‘hemitgtebehviors than exporretesacrice ain pete Decapoda heaence ‘ping frame on pected compete. engage and Dear neon, an 9) bearer! oth anaes imutelated comer, rowed compen, emgage poten 5. Modena cated eae for ution of fremrnmental beso wil ek stonge deme maa Exzagxment tan wil nceoreted regen. Te study employed both quantatve and uaiatne meth cst Ate gusset i he ‘Goationn which ether Fame was rested The respondents tee gored on thelr cimate change comers mee, Derceed competenee enact nein fo spt sees Srmtizneve beavots and demographic ems. The PMI fame condone wer placed ser he sce aod uted ‘tems and etre the perce competence engagement. nt evil tenon ers. Apr erm the tie aig Was (oun the qustonnne wat Went fe ich pou. ‘he patcpnts were 1038 (S02 male and 536 female relent fee province f Ona, Canada To ert them 2 {fom comme poly ogame. he population nano [Sapoanmately 12 alin rts poplin seh pe 08 Snes pane eral of asa ae of 1067 seated {Gretvatenconcch), he ays aml se The sve wt Sat ve ak na ena menage Ap, 20 The gatstonne was ested though asta th ite paripants hen no lees reste to epanden ser isu and conned unl enous were rece o eet te regurements a rancom sale the prvi vere or ‘ne ane deri espe tv “Te repndetoes tng om 18081 withan2verge of ap l0yeaand sont denatono 10 jos Sony Fercent had more than high shoo ecwaton.Syaee ferent owed thle hes, ad 4% had ah anal haus Focome omer than 30000.Toy were andra ens ‘chef tre condone sss priming (n= 369), mason! Fring (reso a oping col (= 525) The rs ‘ine sical der in ede ape oct, nce or 21, Cnc ad tee ist mate change concer was measured on 3 seven-point scale “om concerned ae you bouts change (= nats Siencemes"1o = very concerned Seed alee ‘how ciate change was esuredby two ems one abou he ‘sus of bal warming (Sehaes emissions om power plat, ‘hnming one ner piean bon dose aad het _Beenose gases instil ches and noc now none ‘hou the process lang (8 chaes abonas gases troppinest tte oe utc ieting maa fhe sus ese Inte the tars semaphore though 8 thine ere lj hel reactions using up the is oxygen, platen chang the chemi maleup of the aan do nat kno) 232, sce or matatonl ring othe ping as sco by peeing he ‘ene toca statethecase for nahi sere that ces ‘nea ae than ha soir the ems wee exe To op imate chan Ihave ors afees"tam ping have topes se ding les taming thet ob thing the eats" am ging have less money In my pocket bese ‘Siig cimstecangespoingtomskecnery anderen taeik comin ng 20) 204.87 be "he maiatal es wee espe represent te Seal tothe-T focus in he sxe ames Gelert ts instead ‘nthe elton wea ato te maton enor They oe We he cate cig wen we eat wae ret eens ay nee wb {teaming tem wae answered on 3 sep ke ‘ype sacar age to sag singe) Tse ‘rg te wee one by fe ie pec ‘nme behoars and moral aro 23.4 Pct compen “competence ens consisted of si statment tout he ‘Manto rom the Breve Competence Sse (Del 39 ym. at Teg une “Tentmpor ny siy meaty peice {isemisuoas"can ave ster tpl wang an Feelabeto meee change of coring te reenbse ges ‘hin grow ad red were Induded bcs the) ae slated ‘te ease eonstcton” and representa "change of sae” Itt bythe pele Pinker 200% pi) Tne weet en Sent my onubton to bal warming” "Tan gow 2) entrbuton ts eronmental solitons” and-Ieanbeak {he heer nat proves me rom aresing gel erming = Phpon raed thee dore o apeent th each tem oh 2 Seveopant Uhre sae = Soon gre” to 7" saree 234 climate cane ermarment Pree ated the eee of agreement wit ech of 5 csgagenent semen cn a serps (Tato Spero 7st dsaee) Tae were 0 ends ‘outentrnmeral anon want to imow more sb what {edoto mop gl warming” et ply tha ot lng ‘more to sop global warming” “I hive to cole about) coronene ware ere ane es TEN ‘teen ems comer the intent ac pro-rironmentaly over the bent Yer on 12 resent and 3 vagy Sehr The household ations were Switch of ps When ins, bay new appliances tat ee emery eRe th Energy Sr sel ee thermo at 20°C or ler ine, repacelean forma fe eq, Install chee fen endows bay ll foade when poi, et Yegearan mes seiacarnrse cere signup with the pomer company for ene om renewable ‘sures wash an dy ony fal ons, tal ow Shower eas, eee more. and compat. The tnspoation ted hon were’ Buy or lease s fe tice el, pet round ‘toa car atte, bs got when posi ab cc {represtreonce mont armors epanseopton fr these {Stemsere | ete = -prnahy 3="prebay ne Taken dhs ar "los no py me” 2 hen opal explore ti acing ton reduce imate change They were: tou do more 2, Conran age ‘The sample asa wine was quite concered aout ciate «ange ants ne sae rom nt acer ncema the me nar 524 (SD=153) fe ovr tre: ‘garters (7548) answered. 6oF 7. The means fo the tree Taming condone were very similar ad not siicanty ‘tern. motivation 12 ence) an 34 (an 0h The tnowidge mats for te thee faring conione ‘reveals ery sar and at slgieaty erent(p = 05): 37 Snowered both guestons comet in the srw coon, 38% ‘Sasweed bot cect In the cotrl conn. the thee fondo, 20% 27% an 26% respectively. answered oe be ‘en gunman corey Tasos pcan he espendens (as 2 woe) coecty dented aon die a tee pense peste cause yer the eae Font pent covet eri ata aed ass oping heat atthe ars surace ste mal process Giving timate hang Tish pent bleed that ‘nor tthe sort fea nfo Ee soncphere Growph ‘hiner onretaers the ain process behind imate change ad 19 ether id nt knom oe eld hatte poe les ‘eral ecions arg ip ica Sonypen er fleon heen ‘Be chemi mate of he 232. Mypshs fring nd pred competence Fe Contacts apa was sad examin he eb of te perv competence ele Alpe asses the itr enshtency of scl that bw cern the chosen ems ‘measure tbe costo: For the stems ote compen se Store ich wey eves eae a he Tower seas inet pce emptor) ypotese | pope tie beng pom wath motatins smenpes would rel ip rater perceived competence than ‘ald beng primed th safe meses. The etc Competes of the respondents tb recaes te nso prime as preter [M=.68S0 > 54 han hatte ponds fio ected the” saciee pe (M297, SD= 102) 000.2425 p<) Thue, Hypotbes wat ppd freed compccnee was sng or pens ho ere [med the macatonl es fox hoe who were rine {hetacrieetem Aaa expected among tend er ‘hs rend nat pnely sonra eons othe competence