Development of Tuning Attention Model

for Information Sharing

Keywords:

Information sharing, tuning, attention, Fogg Behaviour Model (FBM), persuasive

technology, Value sensitive design (VSD), beneficial factor, social influences, social
media, epistemic belief.

Problem Statement

The increasing of shared misinformation in social media now reached more

people than the truth (Vosoughi et al., 2018). Shared misinformation in social media,
should be disrupted our responses from natural disasters, political, to terrorist attacks.
Misinformation can undermine a well functioning democracy. For example, public
misconceptions about climate change can lead to lowered acceptance of the reality of
climate change and lowered support for mitigation policies (Cook et al., 2017). False
information (misinformation) has affected economic conditions such as stock prices and
the motivation for large-scale investments. For example, wiping out $130 billion in stock
value after a false tweet claimed that Barack Obama was injured in an explosion
(Rapoza, 2017). The discovery of the Higgs boson (De Domenico et al., 2013) or the
Haitian earthquake of 2010 (Oh et al., 2008), and multiple misinformation from a single
disaster event, like the Boston Marathon bombing of 2013 (Starbird et al., 2014).

However, despite of a large amount of previous researches analyzing and

understanding motive/beneficial factor that spreading of information (Vosoughi et al.,
2018), relatively little research has been carried out from preventing the behavior for
sharing information easily. Like the conclusion produced by the research of (Vosoughi
et al., 2018), which explained finally, more research on the behavioral explanations of
differences in the diffusion of true and false news is clearly warranted. In particular,
more robust identification of the factors of human judgment that drive the spread of true
and false news online requires more direct interaction with users through interviews,
surveys, lab experiments, and even neuroimaging.

They encourage these and other approaches to the investigation of the factors of
human judgment that drive the spread of true and false news in future work (Vosoughi
et al., 2018) and related to (Bakshy et al., 2009) and (Cook et al., 2017) which is in
future work, the behavioral and societal consequences of misinformation underscore
need to improve our understanding of how misinformation might be corrected and its
influence reduced.

Building from the Fogg Behaviour Model (FBM) and Persuasive Technology
(Fogg, 2009) which is provides designers and researchers with a systematic way to
think about the factors underlying behavior change, and supported on the theory
selective attention (Johnston, & Dark 1986) which refers to the differential processing of
multiple sources of information that are available at the same time. We hypothesize and
believe, that tuning attention with visual selective attention may influenced user’s
decision making when they share their information.

In Fogg Behaviour Model (FBM) often look at behavior as something cause to

occur, behavior activation is usually the goal. But there’s another side to behavior
change: preventing a target behavior from happening. Designing technology systems to
prevent behaviors is generally more difficult, than making behaviors happen (Fogg,
2009). Despite this challenge, tuning behavior with selective attention at least helps to
parse out the relevant issues of this study.

A Value sensitive design (VSD) methodology and persuasive design interfaces

will be applied. Value sensitive design (VSD) is a method for building technology that
account for the values of the people who use the technology directly, as well as those
who the technology affects, either directly or indirectly (Friedman, 1996)

VSD uses an iterative design process that involves three types of investigations: 1.
Conceptual, 2. Empirical and 3. Technical. 1. Conceptual investigations aim at
understanding and articulating the various stakeholders of the technology, as well as
their values and any values conflicts that might arise for these stakeholders through the
use of the technology. 2. Empirical investigations are qualitative or quantitative design
research studies used to inform the designers' understanding of the users' values,
needs, and practices. 3. Technical investigations can involve either analysis of how
people use related technologies, or the design of systems to support values identified in
the conceptual and empirical investigations.
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