Professional Documents
Culture Documents
MistahSparkles70. “Betty White Snickers Super Bowl Commercial 2010.” YouTube, YouTube,
This is the advertisement presented by snickers to inform men who play football that they will
not play as good as they usually do when they are hungry. The commercial uses comedy to grab
the viewer's attention placing a old female in a pickup game of football. The commercial opens
up with one of the players being a female being tackled to the ground then after eating a snickers
the old female becomes a strong powerful man. The commercial gives the effect that only men
are able to play football as the whole and women aren't. As snickers commercials are usually
meant to be funny more than focusing on a lens it still does produce one being against feminism.
“Taking a Critical Look at Snickers' ‘You're Not You When You're Hungry’ Campaign.”
chocolateclass.wordpress.com/2017/05/05/taking-a-critical-look-at-snickers-youre-not-yo
u-when-youre-hungry-campaign/.
The source uses a lot of evidence from the commercial to provide their statement. The source
also goes into detail on how the seduction of chocolate and women gets viewers attention using
women as a way to get the main attention. I plan on using the details of this source to provided
that women are used to promote the simplest things like a candy bar.