Rubab Sheikh

Professor Granillo

English 103

May 30, 2019

Abstract

In the commercial “Smart House” by REMA 1000, we see that the advertisers try to

undermine the advantages of the technologies by comparing it with their supermarket and

highlighting the catchphrase “Simpler us Better”. The advertisers signify “Simpler is Better” by

using the rhetoric and fallacies to influence the audience. REMA 1000’s “Smart House” claims

that technology advances with defects, the company fails to highlight the advantages technology

gives. The main goal of the commercial is to show the audience that technologies come with

defects and hence shows a man in his smart house annoyed with the use of technologies. On the

other hand, the commercial shows a girl next door to the technology lover man who is happy and

her life is fuss free without any technology. The commercial makes and extensive use of pathos to

persuade the audience the emotionally and at once think over the use of their technologies. An

example of a common man is given so the audience could relate themselves to the man. The

overuse of pathos and the fallacy of appeal to emotion grabs the audience hysterically. The

advertisers create awareness among the audience. The company advertises the super market via an

analogy which shows that technology always come with defects. The author uses a concerned tone

in the commercial effectively which creates a feeling of pity among the audience.