Aubrey Saturno

Professor A. Granillo

English 103

28 May 2019

Annotated Bibliography

Beauvoir, S. D. ​The Second Sex​, 2009. Pdf.

Simone De Beauvoir’s ​The Second Sex​ goes into depth about Beauvoir’s argument that

women are oppressed by how the man sees her as his “other.” This primary source

influenced the analysis by further proving that the world is run by patriarchal ideologies.

Bumble. “Serena Williams: Bumble Commercial”. ​Youtube​, 2 Feb. 2019,

https://www.youtube.com/watch?v=PQcXpoWIwxo.

Bumble’s advertisement video, which was posted on Youtube, features the professional

female athlete, Serena Williams. In this advert, Serena Williams uses her voice to

influence the female audience to work towards their goals without getting hindered by the

world. She addresses her experiences and struggles against the world while also

promoting the Bumble app, which has the mechanisms of having women initiate things

first. This advertisement video is the main text used that is analyzed through the

Multimodal Project. From the rhetorical devices used to the underlying message of the

advert, its characteristics provide content which is looked more carefully through in the

project.

“Ethos” & “Fallacy” ​Literary Devices, h​ ttps://literarydevices.net/ethos/.

 The website ​Literary Devices​ provides information on literary devices, grammatical

terms, poem analysis, book literature analysis, phrase analysis, and essay writing. There

are lists of literary devices explaining what they are and one of them is “ethos.” Knowing

what “ethos” means is essential to the analysis of the advertisement because it plays a

huge part in the video. Additionally, understanding the appeal to authority fallacy is

essential for the analysis of the advertisement because it is shown through the use of

Serena Williams being the leading image of the advert. Having information on ethos and

fallacies will help the audience undertsand how advertisements like Bumble use these

rhetorical devices to appeal to them. Bumvle uses Serena Williams and her credibility to

represent and promote Bumble, as well as the idea of women empowerment behind it.

“How Does Bumble Work?” ​The Beehive,

https://thebeehive.bumble.com/how-does-bumble-work.

The Beehive​ is a blog for Bumble which showcases articles written and events

documented in relation to the Bumble app and its movement. The article “How Does

Bumble Work?” teaches Bumble users, as well as potential users, of the application’s

mechanics. This mechanic includes how women have to make a move first when

heterosexual matches are made. Additionally, the article also addresses how the app

works for same-sex pairings. This article influenced the analysis of the advert because it

is a separate source that provides information on the audience that Bumble caters to,

which was not fully addressed in the advertisement. It provides clarification towards the

inclusion of Bumble towards which users can utilize it.

“Make the First Move.” ​Bumble, ​https://bumble.com/.

 Bumble’s website provides an overview of the app, which introduces the three

components of it: Bumble Date, Bumble Bizz, and Bumble Bff. The website also

includes tabs about its ambassadors, as well as current events and articles relating to the

app. Visiting Bumble’s main website is essential for the analysis of the advertisement

because it’s important to know what the product is and how it works. The website

influenced my analysis in a way that it provided information about the product and its

services but the website also lacked in explaining whether the product can be used by

homosexual pairings.

“Serena Williams and Bumble team up to empower women.” ​Youtube​, uploaded by CBS This

Morning, 1 Feb. 2019, www.youtube.com/watch?v=SPx1sLA8ZfU.

CBS This Morning’s video interview with Serena Williams and a Bumble representative

addresses that purpose of Serena’s collaboration with the application and what it is trying

to achieve. This interview influenced the analysis of the advert because it gives more

explanation on Serena’s stance regarding women empowerment and how choosing to

take part in the commercial helps her achieve to have her voice heard by others. The

interview also counts as proof of the analysis that the advert is indeed towards an

audience of women, more specifically the younger generation.

Tyson, L. “Feminist Criticism.” ​Critical Theory Today: A User-friendly Guide. ​Routledge, 2015.

Lois Tyson’s ​Critical Theory Today ​introduces and explains critical theory, which can be

used for literary analysis. Its contents consist of a thorough introduction about critical

theory that many are afraid to ask; psychoanalytic criticism; Marxist criticism; feminist

criticism; New Criticism; reader-response criticism; structuralist criticism; deconstructive

criticism; new historical and cultural criticism; lesbian, gay, and queer criticism; African

American criticism and postcolonial criticism. Additionally, it discusses certain topics in

and terms in dept within each theory. This book influenced the analysis of the

advertisement through the use of its chapter on Feminist Criticism. Through the Feminist

criticism lense, an analysis of Serena’s words is made which highlights how patriarchal

ideologies affect women in doing things or trying new things out.