Maricruz Rosas

Professor Granillo

English 103

30 May 2019

Outline

Thesis:

Pepsi’s “More Than Okay” claims that there is no other beverage that compares to Pepsi, and the

company does not incorporate any other drink in the commercial; Pepsi manages to present Pepsi

as the number one drink by addressing Commodity Fetishism, False Consciousness, and

Capitalism. Through the lens of Marxism to impact a higher purchase rate of Pepsi, and to serve

its argument of Pepsi using the popularity of idols to motivate one’s chances of buying Pepsi. This

proves that the society is no longer looking from factual credibility.

Subtopic 1:

Commodity fetishism (When a consumer becomes unaware of how a product is made, and instead

is concerned about its exchange value and sign-exchange value (i.e. how much its worth and the )

for the audience to get Pepsi because it creates popularity form the consumers, it’s the new in. For

instance, if a famous artist drinks Pepsi and that artist is favored and looked at for guidance of

course the person will buy the product.

Subtopic 2:

False consciousness (Occurs “...when an ideal function to mask its own

failure, it is a false ideal...whose real purpose is to promote those in power” (Tyson 56).) With the

usage of Steven carrel to present power of persuasion.

Subtopic 3:
Capitalism (Object’s value becomes impersonal because its value relies on its monetary value and

its place within a monetary market.) Cardi B popularity *especially* when her music plays and

why this makes a person buy Pepsi. It also shows why other people won’t care about another

credible source.
 Abstract

Thesis:

Pepsi’s “More Than Okay” claims that there is no other beverage that compares to Pepsi, and the

company does not incorporate any other drink in the commercial; Pepsi manages to present Pepsi

as the number one drink by addressing Commodity Fetishism, False Consciousness, and

Capitalism. Through the lens of Marxism to impact a higher purchase rate of Pepsi, and to serve

its argument of Pepsi using the popularity of idols to motivate one’s chances of buying Pepsi. This

proves that the society is no longer looking from factual credibility.

Abstract:

The way I am composing the Power Point is to present the three points listed below.

Subtopic 1:

Commodity fetishism

Subtopic 2:

False consciousness

Capitalism

These topics explain that the society is reliant upon others saying whether the product should be

bought or not. The mis-conception is that people left out credibility and want to base it off of

popularity. This is creating a bad cycle because people are not caring about the decisions they

make. It is not important for them to know the consequences and it should be because it gives

individuals insight. The Power Point will commence by explaining who Cardi B is and her impact

on the world today. It will also bring out the attention to the buyers to check the actual argument.

This will present bad habits because it allows one to be pickier to what they want to choose in their

lives.