AccordingtoRahmanieetal (2010), mencustomerscan easilyreceivemarketingstrategiesfrom a

product. Itiswell-knownthat Pos Indonesia has servicesthatsendgoodstothedestinationandgeta

warranty.

Menselectthe productsbased on thevalue sellingandproductbenefit as the basis for

theirselection (Roedel, 2006). Thiscasecauses
thecustomersprefertousetheseservicesbydirectpurchasing.

Customerstendtobemoreinvolvedindecidingtobuyexpensiveitemsandproductswhich shows
socialvisibilityratherthanbuyingcheapproducts. (Lambetal, 2001; Blackwelletal, 2011; Asseal,
1987). The customerscanrequestservicebypick-upwhenbadweatherandbusy day.

Customersconsiderthe quality as themostimportantfactorwhichcanaffectcustomerchoice.

Itisknownthat Pos Indonesia has manycompetitorsthatmakecustomerscan usethe otherservice
choice,wherepostalandpackageservicesareused as much as one until twotimesone-third of
themonths.

AccordingtoMeirad (2002), educationisverycloselyrelatedtoworkandincome,

thehighertheeducationalbackground, thebettertheworkwillbeobtained, so
thataffectsone'sincome. Rahmanieetal (2010)
saidthatcustomerswithmiddleschooleducationhave a tendencytohaveknowledge of
theseproductscanbeobtainedfromrelativesandadvertisementswithouthavingtogothroughcertain
educationandknowledgeandlooking for servicesthatdon’t need much cost.
Itisknownthatpostalandpackageservicesat Pos Indonesia havenot
manypriceswithpostalandpackageServices competitors, andthat service
tendstobecheaperservices.

The
agedifferencesbetweenpeoplewhodeterminemarketingstrategiesandpeoplewhobuyproductsors
ervices (Kotler, Bowen, Makens, 2003). Rahmanieetal (2010) saidthattheagebetween 21-30
yearsdoes not havemoreincome.
Itisknownthatpostalservicesandpackagehavemanyserviceoptions.Those
servicescanbeusedbyvisitingthecounterorusingpickup/onlineservices,
havingsecurityguarantees, andappropriatepricesbased on weightanddistance. Indeed,
itcanbesaidtousepostalservicesandpackages do not take a
longtimeandcustomerscanseekadditionalincomeand do otheractivity.

Sampling is taken in Malaysia whencustomerspurchasethe packagesatthe Pos Malaysia

counter.

Postal andpackageservicescanbeappliedinagriculture,
whereindeliveringtheagriculturalproduct, companiesmustthink some factors likeatimeandcost
of stayingfresh.