TABLE OF CONTENT

S.No Content
1. Executive Summary
2. Introduction to HUL
3. History of HUL
4. Corporate Governance inHUL
5. Corporate Social Responsibility

6. Company Structure
7. Brands for Life
8. Market Analysis
9. Performance Analysis
10. SWOT Analysis 50
11. Recommendations 55
12. Project Shakti 59
13. Conclusion 60
2
Page

14. Bibliography 61
 EXECUTIVE SUMMARY

Hindustan Unilever Limited is the Indian arm of the Anglo-Dutch company –Unilever.
Both Unilever and HUL have established themselves well in the Fast Moving
Consumer Goods (FMCG) category. In India, the company offers many households
brands like, Dove, Lifebuoy, Lipton,Lux, Pepsodent, Ponds, Rexona, Sunsilk, Surf, Vaseline etc.
Some of its efforts werealso rewarded when four of HUL brands found place in the ‘Top 10
brands’ list forthe year 2008 published in The Economic Times.

Unilever was a result of the merger between the Dutch margarine company,
Margarine Unie, and the British soap-maker, Lever Brothers, way back in 1930. For
70 years, Unilever was the undisputed market leader but now faces tough
competition from Proctor & Gamble and Colgate-Palmolive.

HUL is also known for its strong distribution network in India. In order to further
strengthen its distribution in the rural areas and to empower the local women, HUL
launched a Project Shakti in 2000 in a district in Andhra Pradesh. The idea behind
this project was to create women entrepreneurs and provide them with micro-credit
and training in enterprise management, which would enable them to create selfhelp
groups and become direct-to-home distributors of HUL products. Today Project
Shakti is present across 80,000 villages in 15 states and is helping many
underprivileged women earn their livelihood.

As the per-capita income of India is increasing along with the Indian population. So,
the future for the FMCG Companies is bright. To analysis the past performance &
the future demand of HUL, FMCG products we have considered following points:
✔ We have a listed the different FMCG product lines of HUL.
✔ We have done competitor’s analysis in which the market share of top FMCG
companies are analysed & the market share of HUL’S different categories
product are analysed with comparison to its competitors.
✔ Then performance analysis is made by taking 10 year financial data from
1998-2007. The profit & sales growth is analysed.
‘✔ We have done SWOT analysis to know the threat & opportunities of HUL in
present market.
✔ The future opportunities for FMCG products are taken into consideration by
analyzing the increased per capita income & increased disposable income to
forecast the future demand of HUL.
 Introduction to HUL

Hindustan Unilever Limited (HUL) is India's largest Fast MovingConsumer Goods Company,
touching the lives of two out of threeIndians with over 20 distinct categories in Home & Personal
CareProducts and Foods & Beverages. The company’s Turnover is Rs.20, 239 crores (for the 15
month period – January 1, 2008 toMarch 31, 2009).

HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast moving
consumer goods with strong local roots in more than 100 countries across the globe
with annual sales of €40.5 billion in 2008. Unilever has about 52% shareholding in
HUL.

Hindustan Unilever was recently rated among the top four companies globally in the
list of “Global Top Companies for Leaders” by a study sponsored by Hewitt
Associates, in partnership with Fortune magazine and the RBL Group. The company
was ranked number one in the Asia-Pacific region and in India.

The mission that inspires HUL's more than 15,000 employees, including over 1,400
managers, is to “add vitality to life". The company meets everyday needs for
nutrition, hygiene, and personal care, with brands that help people feel good, look
good and get more out of life. It is a mission HUL shares with its parent company,
Unilever, which holds about 52 % of the equity.

Heritage

HUL’s heritage dates back to 1888, when the first Unilever product, Sunlight, was
introduced in India. Local manufacturing began in the 1930s with the establishment
of subsidiary companies. They merged in 1956 to form Hindustan Lever Limited
(The company was renamed Hindustan Unilever Limited on June 25, 2007). The
company created history when it offered equity to Indian shareholders, becoming
the first foreign subsidiary company to do so. Today, the company has more than
three lakh resident shareholders.
HUL’s brands -- like Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair & Lovely, Sunsilk,
Clinic, Close-up, Pepsodent, Lakme, Brooke Bond, Kissan, Knorr, Annapurna,
Kwality-Walls - are household names across the country and span many categories -
soaps, detergents, personal products, tea, coffee, branded staples, ice cream and
culinary products. They are manufactured in over 35 factories, several of them in
backward areas of the country. The operations involve over 2,000 suppliers and
associates. HUL's distribution network covers 6.3 million retail outlets including
direct reach to over 1 million.
HUL has traditionally been a company, which incorporates latest technology in all its
operations. The Hindustan Lever Research Centre (now Hindustan Unilever
Research Centre) was set up in 1958.
Doing Well by Doing Good
HUL believes that an organisation’s worth is also in the service it renders to the
community. HUL focuses on hygiene, nutrition, enhancement of livelihoods,
reduction of greenhouse gases and water footprint.It is also involved in education
and rehabilitation of special or underprivileged children, care for the destitute and
HIV-positive, and rural development. HUL has also responded in case of national
calamities / adversities and contributes through various welfare measures, most
recent being the relief and rehabilitation of the people affected by the Tsunami
disaster, in India.
HUL’s Project Shakti is a rural initiative that targets small villages populated by less
than 5000 individuals. Through Shakti, HUL is creating micro-enterprise
opportunities for rural women, thereby improving their livelihood and the standard
of living in rural communities. Shakti also provides health and hygiene education
through the Shakti Vani programme.The program now covers 15 states in India and
has over 45,000 women entrepreneurs in its fold, reaching out to 100,000 villages
and directly reaching to over three million rural consumers.
HUL also runs a rural health programme, Lifebuoy Swasthya Chetana. The
programme endeavours to induce adoption of hygienic practices among rural
Indians and aims to bring down the incidence of diarrhoea. It has already touched
120 million people in approximately 50, 676 villages across India.
If Hindustan Unilever straddles the Indian corporate world, it is because of being
single-minded in identifying itself with Indian aspirations and needs in every walk of
life.

Vision

Unilever products touch the lives of over 2 billion people everyday – whether that's through
feeling great because they've gotshiny hair and a brilliant smile, keeping their homes fresh and
clean, or by enjoying a great cup of tea, satisfying meal or healthy snack.

A clear direction

The four pillars of our vision set out the long term direction for the company – where
we want to go and how we are going to get there:
· We work to create a better future every day
· We help people feel good, look good and get more out of life with brands and
services that are good for them and good for others.
· We will inspire people to take small everyday actions that can add up to a big
difference for the world.
· We will develop new ways of doing business that will allow us to double the size of
our company while reducing our environmental impact.
We've always believed in the power of our brands to improve the quality of people’s
lives and in doing the right thing. As our business grows, so do our responsibilities.
We recognise that global challenges such as climate change concern us all.
Considering the wider impact of our actions is embedded in our values and is a
fundamental part of who we are.
Purpose & Principles

Our corporate purpose states that to succeed requires "the highest standards of corporate
behaviour towards everyone we work with, the communities we touch, and the environment on
which we have an impact."

Always working with integrity

Conducting our operations with integrity and with respect for the many people,
organisations and environments our business touches has always been at the heart
of our corporate responsibility.

Positive Impact

We aim to make a positive impact in many ways: through our brands, ourcommercial operations
and relationships, through voluntary contributions, andthrough the various other ways in which
we engage with society.

Continuous Commitment

We're also committed to continuously improving the way we manage ourenvironmental impacts
and are working towards our longer-term goal of developing a sustainable business.

Setting out our aspirations

Our corporate purpose sets out our aspirations in running our business. It's underpinned by our
code of business Principles which describes the operational standards that everyone at Unilever
follows, wherever they are in the world. The code also supports our approach to governance and
corporate responsibility.

Working with others

We want to work with suppliers who have values similar to our own and work to the
same standards we do. Our Business partner code, aligned to our own Code of business
principles, comprises ten principles covering business integrity andresponsibilities relating to
employees, consumers and the environment.
 History of HUL

In the summer of 1888, visitors to the Kolkata harbour noticed crates full of Sunlight soap bars,
embossed with the words "Madein England by Lever Brothers". With it, began anera of
marketing branded Fast Moving ConsumerGoods (FMCG). Soon after followed Lifebuoy in
1895 and other famous brandslike Pears, Lux and Vim. Vanaspati was launched in 1918 and
the famous Dalda brand came to the market in 1937.

In 1931, Unilever set up its first Indian subsidiary, Hindustan Vanaspati

Manufacturing Company, followed by Lever Brothers India Limited (1933) and
United Traders Limited (1935). These three companies merged to form HUL in
November 1956; HUL offered 10% of its equity to the Indian public, being the first
among the foreign subsidiaries to do so. Unilever now holds 52.10% equity in the
company. The rest of the shareholding is distributed among about 360,675
individual shareholders and financial institutions.

The erstwhile Brooke Bond's presence in India dates back to 1900. By 1903, the
company had launched Red Label tea in the country. In 1912, Brooke Bond & Co.
India Limited was formed. Brooke Bond joined the Unilever fold in 1984 through an
international acquisition. The erstwhile Lipton's links with India were forged in 1898.
Unilever acquired Lipton in 1972 and in 1977 Lipton Tea (India) Limited was
incorporated.

Pond's (India) Limited had been present in India since 1947. It joined the Unilever
fold through an international acquisition of Chesebrough Pond's USA in 1986.
Since the very early years, HUL has vigorously responded to the stimulus of
economic growth. The growth process has been accompanied by judicious
diversification, always in line with Indian opinions and aspirations.
The liberalisation of the Indian economy, started in 1991, clearly marked an
inflexion in HUL's and the Group's growth curve. Removal of the regulatory
framework allowed the company to explore every single product and opportunity
segment, without any constraints on production capacity.

Simultaneously, deregulation permitted alliances, acquisitions and mergers. In one

of the most visible and talked about events of India's corporate history, the
erstwhile Tata Oil Mills Company (TOMCO) merged with HUL, effective from April 1,
1993. In 1996, HUL and yet another Tata company, Lakme Limited, formed a 50:50
joint venture, Lakme Unilever Limited, to market Lakme's market-leading
cosmetics and other appropriate products of both the companies. Subsequently in
1998, Lakme Limited sold its brands to HUL and divested its 50% stake in the joint
venture to the company.
HUL formed a 50-50 joint venture with the US-based Kimberly Clark Corporation in
1994, Kimberly-Clark Lever Ltd, which markets Huggies Diapers and Kotex
Sanitary Pads. HUL has also set up a subsidiary in Nepal, Unilever Nepal Limited
(UNL), and its factory represents the largest manufacturing investment in the
Himalayan kingdom. The UNL factory manufactures HUL's products like Soaps,
Detergents and Personal Products both for the domestic market and exports to
India.
The 1990s also witnessed a string of crucial mergers, acquisitions and alliances on
the Foods and Beverages front. In 1992, the erstwhile Brooke Bond acquired Kothari
General Foods, with significant interests in Instant Coffee. In 1993, it acquired the
Kissan business from the UB Group and the Dollops Ice-cream business from
Cadbury India.
As a measure of backward integration, Tea Estates and Doom Dooma, two
plantation companies of Unilever, were merged with Brooke Bond. Then in 1994,
Brooke Bond India and Lipton India merged to form Brooke Bond Lipton India
Limited (BBLIL), enabling greater focus and ensuring synergy in the traditional
Beverages business. 1994 witnessed BBLIL launching the Wall's range of Frozen
Desserts. By the end of the year, the company entered into a strategic alliance with
the Kwality Ice-cream Group families and in 1995 the Milk-food 100% Ice-cream
marketing and distribution rights too were acquired.
Finally, BBLIL merged with HUL, with effect from January 1, 1996. The internal
restructuring culminated in the merger of Pond's (India) Limited (PIL) with HUL in
1998. The two companies had significant overlaps in Personal Products, Speciality
Chemicals and Exports businesses, besides a common distribution system since
1993 for Personal Products. The two also had a common management pool and a
technology base. The amalgamation was done to ensure for the Group, benefits
from scale economies both in domestic and export markets and enable it to fund
investments required for aggressively building new categories.
In January 2000, in a historic step, the government decided to award 74 per cent
equity in Modern Foods to HUL, thereby beginning the divestment of government
equity in public sector undertakings (PSU) to private sector partners. HUL's entry
into Bread is a strategic extension of the company's wheat business. In 2002, HUL
acquired the government's remaining stake in Modern Foods.
In 2003, HUL acquired the Cooked Shrimp and Pasteurised Crabmeat
business of the Amalgam Group of Companies, a leader in value added Marine
Products exports.
HUL launched a slew of new business initiatives in the early part of 2000’s. Project
Shakti was started in 2001. It is a rural initiative that targets small villages
populated by less than 5000 individuals. It is a unique win-win initiative that
catalyses rural affluence even as it benefits business. Currently, there are over
45,000 Shakti entrepreneurs covering over 100,000 villages across 15 states and
reaching to over 3 million homes.

In 2002, HUL made its foray into Ayurvedic health & beauty centre category
with the Ayush product range and Ayush Therapy Centres. Hindustan Unilever
Network, Direct to home business was launched in 2003 and this was followed by
the launch of ‘Pure-it’ water purifier in 2004.

In 2007, the Company name was formally changed to Hindustan Unilever Limited
after receiving the approval of share holders during the 74th AGM on 18 May 2007.
Brooke Bond and Surf Excel breached the the Rs 1,000 crore sales mark the same
year followed by Wheel which crossed the Rs.2,000 crore sales milestone in 2008.
On 17th October 2008, HUL completed 75 years of corporate existence in India.
MEANING OF THE NAME & HOW WAS IT NAMED& EVOLUTION OF THE NAME:

HUL means Hindustan Unilever Limited formally it is known as Hindustan Lever

Limited (HUL) through a merger of Lever Brothers, Hindustan Vanaspati Mfg. Co.
Ltd. and United Traders Ltd. in 1956. The company was renamed in late June 2007
to “Hindustan Unilever Limited”.

EVOLUTION OF THE LOGO:

The previous logo represents the green and healthy scenario of the Indianeconomy. And the
current logo expresses “the vitality at the heart of our brands, our people and our values. Each
icon within our logo represents an aspect of our business, showing that we add vitality in
everything we do.”

(SUN): Our primary natural resource. All life begins with the sun – the
ultimate symbol of vitality. It evokes Unilever's origins in Port Sunlight
and can represent a number of our brands. Flora, Slim·Fast and Omo all
use radiance to communicate their benefits.
(HAND & FLOWER): Hand is a symbol of sensitivity, care and need. It
represents both skins and touch. Flower represents fragrance. When seen with the
hand, it represents moisturizers or cream.
Chronology

YEAR MILESTONES

1888 Sunlight soap introduced in India.

1895 Lifebuoy soap launched; Lever Brothers appoints agents in

Mumbai, Chennai, Kolkata, and Karachi.

1902 Pears soap introduced in India.

1903 Brooke Bond Red Label tea launched.

1905 Lux flakes introduced.

1913 Vim scouring powder introduced.

1914 Vinolia soap launched in India.

1918 Vanaspati introduced by Dutch margarine like Van den

Berghs, Jurgens, Verschure Creameries, and Hartogs.

1922 Rinso soap powder introduced.

1924 Gibbs dental preparations launched.

1925 Lever Brothers gets full control of North West Soap

Company.
1926 Hartogs registers Dalda Trademark.

1930 Unilever is formed on January 1 through merger ofLever

Brothers and Margarine Unie.

1931 Hindustan Vanaspati Manufacturing Companyregistered on

November 27; Sewri factory site bought.

1932 Vanaspati manufacture starts at Sewri.

1933 Application made for setting up soap factory next to the

Vanaspati factory at Sewri; Lever Brothers India
Limited incorporated on October 17.
1934 Soap manufacture begins at Sewri factory in
October;Nort,West Soap Company's Garden Reach Factory,

Kolkata rented and expanded to produce Lever brands.

1935 United Traders incorporated on May 11 to marketPersonal
Products.

1937 Mr. Prakash Tandon, one of the first Indian covenanted

managers, joins HVM.
1939 Garden Reach Factory purchased outright;concentration on

building up Dalda Vanaspati as abrand.

1941 Agencies in Mumbai, Chennai, Kolkata and Karachi

taken over; company acquires own sales force.

1942 Unilever takes firm decision to "train Indians to take

over junior and senior management positions instead of
Europeans".

1943 Personal Products manufacture begins in India at

Garden Reach Factory.

1944 Reorganisation of the three companies with common

management but separate marketing operations.

1947 Pond's Cold Cream launched.

1951 Mr. Prakash Tandon becomes first Indian Director. Shamnagar,

Tiruchy, and Ghaziabad Vanaspati factories bought.

1955 65% of managers are Indians.

1956 Three companies merge to form Hindustan Unilever

Limited, with 10% Indian equity participation.

1957 Unilever Special Committee approves research activity by

Hindustan Unilever.

1958 Research Unit starts functioning at Mumbai Factory.

1959 Surf launched.

1961 Mr. Prakash Tandon takes over as the first Indian
Chairman; 191 of the 205 managers are Indians.

1962 Formal Exports Department starts.

1963 Head Office building at Backbay Reclamation, Mumbai, opened.

1964 Etah dairy set up, Anik ghee launched; Animal feeds
plant at Ghaziabad; Sunsilk shampoo launched.

1965 Signal toothpaste launched; Indian shareholding

increases to 14%.

1966 Lever's baby food, more new foods introduced; Nickel catalyst
production begins; Indian shareholding increases to 15%. Statutory
price control on Vanaspati; Taj Mahal tea launched.

1967 Hindustan Unilever Research Centre, opens in Mumbai.

1968 Mr. V. G. Rajadhyaksha takes over as Chairman from

Mr. Prakash Tandon; Fine Chemicals Unit commissioned at
Andheri; informal price control on soap begins.

1969 Rin bar launched; Fine Chemicals Unit starts production; Bru coffee
launched

1971 Mr. V. G. Rajadhyaksha presents plan for diversification into

chemicals to Unilever Special Committee - plan approved; Clinic
shampoo launched.

1973 Mr. T. Thomas takes over as Chairman from Mr. V. G. Rajadhyaksha.

1974 Pilot plant for industrial chemicals at Taloja; informal price control on
soaps withdrawn; Liril marketed.

1975 Ten-year modernisation plan for soaps and detergent plants; Jammu
project work begins; statutory price control on Vanaspati and baby
foods withdrawn; Close-up toothpaste launched.
1976 Construction work of Haldia chemicals complex begins; Taloja
chemicals unit begins functioning.

1977 Jammu synthetic Detergents plant inaugurated; Indian shareholding

increases to 18.57%.

1978 Indian shareholding increases to 34%; Fair & Lovely skin cream
 launched.

1979 Sodium Tripolyphospate plant at Haldia commissioned.

1980 Dr. A. S. Ganguly takes over as Chairman from Mr. T.Thomas; Unilever
shareholding in the company comes down to 51%.

1982 Government allows 51% Unilever shareholding.

1984 Foods, Animal Feeds businesses transferred to Lipton.

1986 Agri-products unit at Hyderabad starts functioning -first range of

hybrid seeds comes out; Khamgaon Soaps unit and Yavatmal
Personal Products unit start production.

1988 Launch of Lipton Taaza tea.

1990 Mr. S. M. Datta takes over as Chairman from Dr. A. S.

Ganguly.

1991 Surf Ultra detergent launched.

1992 HUL recognised by Government of India as StarTrading House in

Exports.

1994 HUL's largest competitor, Tata Oil Mills Company

(TOMCO), merges with the company, the biggest such in Indian
industry till that time.HUL forms Unilever Nepal Limited, HUL and
US-
based Kimberley-Clark Corporation form 50:50 joint venture-
Kimberley-Clark Lever Ltd. - to market Huggies
diapers and Kotex feminine care products. Factory set up at Pune in
1995; HUL acquires Kwality and Milkfood 100% brandnames and
distribution assets. HUL introduces Wall's.

1996 HUL and Indian cosmetics major, Lakme Ltd., form 50:50 joint venture
Lakme Lever Ltd.; HUL entersbranded staples business with salt; HUL
recognisedas Super Star Trading House.

1996 Mr. K. B. Dadiseth takes over as Chairman from Mr. S.M. Datta;
Merger
of Group company, Brooke Bond Lipton India Limited, with HUL, with
effect from January 1; HUL introduces branded atta; Surf Excel
launched.
1997 Unilever sets up International Research Laboratory in Bangalore; new
Regional Innovation Centres also come up.
1998 Group company, Pond's India Ltd., merges with HUL with effect from
January 1, 1998. HUL acquires Lakme brand, factories and Lakme Ltd.'s
50% equity in Lakme Lever Ltd.

2000 Mr. M. S. Banga takes over as Chairman from Mr. K.B. Dadiseth, who
joins the Unilever Board; HUL acquires 74% stake in Modern Food
Industries Ltd., the first public sector company to be disinvested by the
Government of India.

2002 HUL enters Ayurvedic health & beauty centre category with the Ayush
range and Ayush Therapy Centres.

2003 Launch of Hindustan Lever Network; acquisition of the Amalgam Group

2004 Launch of "Pure-it" water purifiers

2006 Brookefields food operations moved to Mumbai

2007 Company name formally changed to Hindustan Unilever Limited after

receiving the approval of share holders during the 74th AGM on 18 May

2007.Sales of Brooke Bond and Surf Excel each cross the Rs 1,000

crore mark

2008 HUL completes 75 years on 17th October 2008

Corporate Governance

I believe that nothing can be greater than a business, however small it may
be, that is governed by conscience; and that nothing can be meaner or
pettier than a business, however large, governed without honesty and
without brotherhood.”

-William Hesketh Lever

Transparency and accountability are the two basic tenets of Corporate Governance.
We, at Hindustan Unilever, feel proud to belong to a Company whose visionary
founders had laid the foundation stone for good governance long back and made it
an integral principle of the business, demonstrated in the words above.
Our approach to Corporate Governance

To succeed, we believe, requires the highest standards of corporate behaviour

towards everyone we work with, the communities we touch, and the environment
on which we have an impact. This is our road to sustainable, profitable growth and
creating long-term value for our shareholders, our people, and our business
partners.
The Company's foundation has therefore been rooted to stringent Corporate
Governance principles. At Hindustan Unilever, we believe that the principles of
fairness, transparency and accountability are the cornerstones for good
governance. The HUL Code of Business Principles reflects the Company's
commitment to these principles. It is the Company's endeavour to continue to
achieve highest governance levels.
As regards the compliance with the requirements of Clause 49 of the Listing
Agreement with the Stock Exchanges, the Company is in full compliance with the
norms and disclosures.

BOARD OF DIRECTORS

The Board of Directors of the Company represents an optimum mix of

professionalism, knowledge and experience. The total strength of the Board of
Directors of the Company is 10 Directors comprising a Non-Executive Chairman,
four Executive Directors and five Non-Executive Independent Directors.

COMMITTEES OF THE BOARD

Audit Committee

The Audit Committee of the Company is entrusted with the responsibility to

supervise the Company’s internal control and financial reporting process. The Audit
Committee also looks into controls and security of the Company’s critical IT
Applications.

Remuneration and Compensation Committee

The Remuneration Committee is vested with all the necessary powers and authority
to ensure appropriate disclosure on the remuneration of whole-time Directors and
to deal with all the elements of remuneration package of all such Directors within
the limits approved by the members of the Company. The Compensation Committee
administers the stock option plan of the Company.

Shareholder/Investor Grievances Committee

The Committee specifically looks into redressing of investors’ complaints with

respect to transfer of shares, non-receipt of shares, non-receipt of declared
dividends and ensure expeditious share transfer process. The Committee also
monitors and reviews the performance and service standards of the Registrar and
Share Transfer Agents of the Company and provides continuous guidance to
improve the service levels for investors.

Other Functional Committees

Apart from the above statutory committees, the Board of Directors have constituted
other functional committees such as committee for approving disposal of surplus
assets of the Company, committee for allotment of shares under ESOP to raise the
level of governance as also to meet the specific business needs.
Corporate Social Responsibility (CSR) at HUL.

Sales (2007-2008) = Rs.14000 crores (rounded off)

Net profit after tax = Rs.2000 crores (rounded off)
CSR Budget: Not Available

CSR Activities
GREENING BARRIERS:
Water Conservation and Harvesting
(Linked to product Pure-it)
HUL's Water Conservation and Harvesting project has two major objectives:
a. to reduce water consumption in its own operations and regenerate sub-soil water
tables at its own sites through the principles of 5R - Reduce, Reuse, Recycle,
Recover and Renew;
b. help adjacent villages to implement appropriate models of watershed
development.
SHAKTI - Changing Lives in Rural India
Shakti is HUL's rural initiative, which targets small villages with population of less
than 2000 people or less. It seeks to empower underprivileged rural women by
providing income-generating opportunities, health and hygiene education through
the Shakti Vani programme, and creating access to relevant information through
the iShakti community portal.
In general, rural women in India are underprivileged and need a sustainable source
of income. NGOs, governmental bodies and other institutions have been working to
improve the status of rural women. Shakti is a pioneering effort in creating
livelihoods for rural women, organised in Self-Help Groups (SHGs), and improving
living standards in rural India. Shakti provides critically needed additional income to
these women and their families, by equipping and training them to become an
extended arm of the company's operation.
HEALTH & HYGIENE EDUCATION
Lifebuoy Swastya Chetna (LBSC) is a rural health and hygiene initiative which was
started in 2002. LBSC was initiated in media dark villages (in UP, MP, Bihar, West
Bengal, Maharashtra, Orissa) with the objective of spreading awareness about the
importance of washing hands with soap.
The need for a program of this nature arose from the fact that diarrhoeal diseases
are a major cause of death in the world today. It is estimated that diarrhoea claims
the life of a child every 10 seconds and one third of these deaths are in India.
According to a study done by the London School of Hygiene and Tropical Medicine,
the simple practice of washing hands with soap and water can reduce diarrhoea by
as much as 47%. However, ignorance of such basic hygiene practices leads to high
mortality rates in rural India.
ECONOMIC EMPOWERMENT OF WOMEN
The Fair & Lovely Foundation is HUL's initiative which aims at economic
empowerment of women across India. It aims to achieve this through providing
information, resources, inputs and support in the areas of education, career and
enterprise. It specifically targets women from low-income groups in rural as well as
urban India. Fair & Lovely, as a brand, stands on the economic empowerment
platform and the Foundation is an extension of this promise. The Foundation has
renowned Indian women, from various walks of life, as its advisors. Among them are
educationists, NGO activists, physicians. The Foundation is implementing its
activities in association with state governments.
SPECIAL EDUCATION & REHABILITATION
Under the Happy Homes initiative, HUL supports special education and rehabilitation of
children with challenges.

Asha Daan:

The initiative began in 1976, when HUL supported Mother Teresa and the
Missionaries of Charity to set up Asha Daan, a home in Mumbai for abandoned,
challenged children, and the destitute.

Ankur:

In 1993, HUL's Doom Dooma Plantation Division set up Ankur, a centre for special
education of challenged children. The centre takes care of children with challenges,
aged between 5 and 15 years. Ankur provides educational, vocational and
recreational activities to over 35 children with a range of challenges, including sight
or hearing impairment, polio related disabilities, cerebral palsy and severe learning
difficulties.

Kappagam:
Encouraged by Ankur's success, Kappagam ("shelter"), the second centre for special
education of challenged children, was set up in 1998 on HUL Plantations in South
India. It has 17 children. The focus of Kappagam is the same as that of Ankur.
Anbagam:
Yet another day care center, Anbagam ("shelter of love"), has been started in 2003
also in the South India Plantations. It takes care of 11 children. Besides medical care
and meals, they too are being taught skills such that they can become self-reliant
and elementary studies.
 Company Structure

Hindustan Unilever Limited is India's largest Fast Moving Consumer Goods (FMCG) company.
It is present in Home & Personal Care and Foods & Beverages categories. HUL has about
15,000 employees, including over 1400 managers

The fundamental principle determining the organisation structure is to infuse speed and
flexibility in decision-making and implementation, with empowered managers across the
company’s nationwide operations.

Board of Directors

The Board of Directors as repositories of the corporate powers act as a guardian to

the Company as also the protectors of shareholder’s interest.

Executive directors

The Executive directors are members of the HUL

Management Committee as well as the Board of HUL.
Mr. Nitin Paranjpe - CEO and Managing Director
Mr. Nitin Paranjpe (46), after obtaining a degree in BE
(Mechanical) and MBA in Marketing (JBIMS) from Mumbai, joined
the Company as a management trainee in 1987.
Mr. R. Sridhar - Chief Financial Officer
Mr. Sridhar Ramamurthy (45) is a Chartered Accountant (Gold Medallist) as
well as a Cost Accountant and Company Secretary.
Mr. Gopal Vittal - Executive Director, Home & Personal Care
Mr. Gopal Vittal (42), an alumnus of Madras Christian College, completed his
MBA from IIM, Kolkata. Mr. Vittal has 18 years experience in Marketing & Sales
in FMCG market including Skin Care, Soaps and Laundry.
Mr Pradeep Banerjee - Executive Director, Supply Chain
Mr Pradeep Banerjee (51) joined HUL as a Management Trainee in 1980.

Non-executive directors

The non-executive directors are the independent directors in the HUL Board
Harish Manwani - Chairman
Mr. Harish Manwani (55), assumed charge as the Non-Executive Chairman of the
Company with effect from 1stJuly, 2005.
D. S. Parekh - Independent Director
Mr. D. S. Parekh (64), is a B.Com graduate and holds a FCA degree
from England and Wales. Mr. Parekh has held senior positions in
Grindlays and Chase Manhattan.
(Late)C. K. Prahalad - Independent Director
Prof. C. K. Prahalad (67), is the Paul and Ruth McCracken
distinguished University Professor of Corporate Strategy at the
University of Michigan. He received his Doctorate of Business
Administration from the Harvard Business School.
A. Narayan - Independent Director
Mr. A. Narayan (57), joined ICI India as a Management Trainee in
1973 and grew through diverse functions and businesses before
being appointed as the Managing Director of ICI India in 1996.
S. Ramadorai - Independent Director
Mr. S. Ramadorai (64), is the Chief Executive Officer and Managing
Director of Tata Consultancy Services Limited; Chairman of Tata
Technologies Limited and Chairman of CMC Limited.
R. A. Mashelkar - Independent Director
Dr. R. A. Mashelkar (66), is presently the President of Global
Research Alliance, a network of publicly funded R&D institutes from
Asia-Pacific Europe and USA.

Management Committee

The day-to-day management of affairs of the Company is vested

with the Management Committee which is subjected to the overall
superintendence and control of the Board.
The Management Committee is headed by Mr. Nitin Paranjpe and
has functional heads as its members representing various
functions of the Company
Mr. Nitin Paranjpe - CEO and Managing Director
Mr. Nitin Paranjpe (46), after obtaining a degree in BE (Mechanical) and MBA in
Marketing (JBIMS) from Mumbai, joined the Company as a management trainee in
1987.
Mr. R. Sridhar - Chief Financial Officer
Mr. Sridhar Ramamurthy (45) is a Chartered Accountant (Gold
Medallist) as well as a Cost Accountant and Company Secretary.
Mr. Shreejit Mishra - Executive Director, Foods
Mr. Shreejit Mishra (44), joined HUL on June 1st 1987. His 20 year experience in the
company comprises of stints in General Management, Marketing Innovation and
Activation, Brand & Services Development, Sales Management and Project
Management.
Mr. Gopal Vittal - Executive Director, Home & Personal Care
Mr. Gopal Vittal (42), an alumnus of Madras Christian College,
completed his MBA from IIM, Kolkata. Mr. Vittal has 18 years
experience in Marketing & Sales in FMCG market including Skin
Care, Soaps and Laundry.
Mr. Hemant Bakshi - Executive Director
Mr. Hemanth Bakshi (44) joined the Company in June 1989 and
has worked in various sales and marketing assignments spanning
across Personal Products and Home Care categories.
Mr Pradeep Banerjee - Executive Director, Supply Chain
Mr Pradeep Banerjee (51) joined HUL as a Management Trainee
in 1980.
Mr. Ashok Gupta - Executive Director, Legal
Mr. Ashok Gupta (51), after acquiring Masters Degrees in
Commerce & Laws, and having qualified as a Company Secretary
and Cost Accountant, joined Unilever India in 1989 as Legal
Manager (in Lipton India Ltd.).
Ms. Leena Nair - Executive Director, HR
Ms. Leena (40) is an Electronic Engineer who discovered her passion for people and
HR and switched lanes. She is a gold medalist and MBA in HR from XLRI,
Jamshedpur.
Brands for life (Product Line)

From sumptuous soups to sensuous soaps, our products all have

one thing in common. They help you get more out of life.
Two out of three Indians use Hindustan Unilever products. From
feeding your family to keeping your home clean and fresh, our
brands are part of everyday life.

Food Brands

HUL is one of India’s leading food companies. Our passion for understanding what people want
and need from their food – and what they love about it - makes our brands a popular choice
Brooke Bond 3 Roses
Playful banter, a little mischief, serious conversation… there’s no
time for young couples like the time spent sharing a cup of 3 Roses.
To keep a relationship going, every young couple
needs a little time to talk.
The perfect colour, strength and aroma of 3 Roses creates that perfect tea moment
where couples can spend time talking about the everyday issues that matter to
them.
Whether it is playful banter, a little mischief or serious conversation, in the final
reckoning, it’s these little moments and conversations that make relationships
stronger.

Key facts

3 Roses is a 30 year old regional brand and is the market leader in Tamil Nadu.
It is one of the largest FMCG brands in Tamil Nadu across categories.
It has a strong presence in both in home and out of home segments.
It has two functionally differentiated variants - 3 Roses Natural Care and 3 Roses
Mind Sharp.
Available in 3 Packs: 3 Roses Regular, 3 Roses Natural Care, 3 Roses Mind Sharp
Annapurna
Partnering with the mom in nurturing her dreams, Annapurna Atta
is aimed at helping her provide wholesome tasty nutrition to her
family.
Annapurna Atta is aimed at helping the homemaker provide
wholesome, tasty nutrition to her family.
Launched nationally in 1998, Annapurna Atta is aimed at helping the homemaker
provide wholesome, tasty nutrition to her family.
Annapurna was awarded the prestigious ‘Awaaz Consumer Award” for the most
preferred brand of atta for two successive years in 2006 and 2007
Key facts
Awarded the prestigious “Awaaz Consumer Award” for the most preferred
brand of atta for 2006 and 2007.
Available in 2 Packs: Annapurna Atta, Anna Pack 3
Red Label
India’s favourite cup of tea, the great taste of Red Label brings
people closer together and strengthens relationships.
The brew that bonds.
The taste of Red Label brings alive the little moments that bring us closer to people
we love. It is the simple act of sharing a cup of Red Label that often adds magic to
everyday moments, strengthening the relationships that matter most to us.
Life is lived in those moments, one sip at a time.
Key facts
Red Label is a 105 year old brand and has tremendous equity and heritage in the
Indian market.
It is the second largest tea brand in the country.
It has both leaf and dust variants, as well as a health and immunity variant -
Red Label Natural Care.
It is now proven that regular consumption of 3 cups of Red Label Natural Care
every day can enhance one's immunity and help one fall ill less often.
Red Label holds the Guinness Record for the worlds largest tea party.
Available in 2 packs: Red Label, Red Label Natural Care.
Brooke Bond Taaza
Brooke Bond Taaza lifts me and unshackles my mind, allowing me
to see and realize possibilities.
The great refreshment of Taaza inspires women to
have an identity beyond their homes and to refresh
their lives.
Many young women in emerging India live life bound within their roles as a mother,
wife and daughter in law. In the process, they lose their own identity. However, a
changing India and examples of women achievers as portrayed by media, is leading
to an awakening of her desire to carve out an identity for herself. She is however
limited by her own inhibitions and a sense of inertia.
Key facts
Taaza is a 20 year old brand with strong presence in North & West India.
It is the 3rd largest tea brand in the country with a portfolio spanning in both leaf
and dust segments.
It has a strong presence in the out of home segment in South India.
Available in 2 Packs: Taaza, Taaza Thanda
Taj Mahal
Brooke Bond Taj Mahal is an exclusive selection of teas for the
discerning consumer.
A taste for the finer things in life.
Crafted from carefully selected tender leaves from India’s finest tea gardens, the
lingering aroma of Taj Mahal always has an impact. When a cup of Taj is served,
compliments follow.
Taj Mahal is not just a cup of tea, it is a sensory experience.
Key facts
Taj Mahal was launched in 1966 by Brooke Bond.
 Ustad Zakir Hussain, the tabla maestro was the brands ambassador for almost two
decades, exemplifying both discernment as well as the pursuit of excellence.
Taj Mahal since 2007 has Saif Ali Khan as its ambassador, a relevant choice for
today’s Indian
Taj Mahal is the most premium brand of tea in the Indian market.
It was the first brand to launch tea bags and is the only tea brand in India to be sold
in vacuum sealed packs.
Available in 3 Packs: Taj Mahal, Taj Mahal Tea Bags, Taj Mahal Flavoured Tea
Bags
Bru
Ek cup Bru aur mood ban jae…
Some moments in life are special and close to the
heart. Bru makes these moments with loved ones even
more magical…Its India’s largest coffee brand that
offers a range of products in Instant coffee, Conventional coffee and
premixes....Its rich aroma and unique blend makes every moment
come alive…

In the year 1962 Brooke Bond India creates the branded roast and ground coffee
segment launching Deluxe green label. 1968 gave birth to the first Instant coffee
chicory mix under the brand name Bru…
Key Facts
Number 1 coffee brand in India
Unilever’s only coffee brand
Enjoys a rich heritage, came into existence in 1962 under the brand name Deluxe
green label
Consistently offering better and newer products to the consumer through improved
packaging solutions and innovative product formats
Enjoys a strong presence at various out of home locations.
Available in 4 Packs: Bru Roast and Ground- India’s original filter coffee, Bru
Instant now with even more aroma, Bru Ice cappuccino, Bru hot cappuccino in 4
exciting flavours.
Kissan
With Kissan, good food is loved not shoved!
Kissan acts as a catalyst, easing stressful moments at
the dining table. With Kissan, good food is loved not
shoved!
Kissan wants to be the brand which will help dissolve tension between mother and
the family during informal good food moments.
Key facts
Kissan is in its 62nd year of its existence in India.
Category leaders in Jams with an All India Share of 65%.
Variants Available: Kissan Jam, Kissan Juice, Kissan Tomato Ketchup, Kissan
Tomato Ketchup, Kissan Jam Squeeze Green Apple, Kissan Jam Squeeze Mango,
Kissan Jam Squeeze Pineapple, Kissan Jam Squeeze Strawberry.
Kissan Amaze Brainfood
Kissan Amaze Brainfood is specifically designed for the mental
development of kids.
Good nutrition is the key for developing children’s’ brains and
bodies to their full potential. Kissan Amaze Brainfood helps moms
contribute to their kid’s brighter future by helping their mental
development.
Kissan Amaze Brainfood is a range of nutritious products specifically designed to
provide 33% of key brain nutrients children need daily for mental development.
Amaze fits in a healthy diet and has a nutritional composition in line with
international recommended dietary intakes for balanced nutrition for school
children. The “bad nutrients” like sugars, salt, trans fat and saturated fat are kept
as low as possible and adequate quantities of all the key nutrients which support
the development of the brain (like Iodine, Zinc and Omega 3 fatty Acids and B
Vitamins), in particular are added.
Key facts
Specifically designed for the mental development of children
Provides 33% of key brain nutrients.
Available in Smart Mix & Brainy Bites.
Available in the state of Tamil Nadu, Andhra Pradesh & Karnataka.
Range Available: Smart Mix in Chocolate & Vanilla Flavours, Brainy Bars in Chocolate
Flavour
Knorr
Knorr helps families make meal times special, nutritious, tasty and
healthy.
Knorr helps families make meal times special,
nutritious, tasty and healthy.
It is not wrong to say that the category of soups was launched by Knorr in India. The
Knorr range of soups is available in a number of tasty and exciting varieties. There
is a flavour to literally suit every taste palate; the Classic range of soups with
flavours like Thick Tomato, Mixed Vegetable and Chicken Delite, the Oriental range
with flavours like Sweet Corn Vegetable, Sweet Corn Chicken and Hot n Sour and
the Snacky range (pasta /noodles in soup) with innovative flavours like Masala
Twisty Pasta soup and Thai Curry Noodle soup.
This year has also seen the addition of the Indian soup range with lip smacking
flavours inspired by Indian cuisine; these include soups like Tomato Chatpata, Corn
Mast Masala , Veg Hara Bhara, etc.
Key facts
Knorr in India is generic to soups.
Knorr is the largest soup brand in India and has a lion’s share of the soup market in
India – 70%
All Knorr products have no added preservatives and are a healthy choice option.
Range Available: Classic Thick Tomato Soup, Sweet Corn Veg Soup, Hot n Sour
Veg soup
Tomato Twisty Pasta Soup, Tomato Chatpata Soup, Chinese Manchurian, Paneer
Butter Masala,
Punjabi Chana Masala
Kwality Wall’s
A good honest scoop of daily pleasure.

Kwality Wall’s, the brand with a big heart, offers a range of

delightful frozen desserts that bring smiles to the faces of millions
of Indians – kids, teens and adults. We do so with our very popular
brands - Cornetto, Feast, Paddle Pop, Selection & our award winning
parlour concept, Swirl’s.
In a world of stress, denial and restraint, providing moments of daily pleasure to
consumers, through our delightfully delicious products, is our passion. We believe in
spreading happiness and smiles through every cone, cup, stick and tub we sell. Our
biggest satisfaction comes from the look of bliss and happiness of our consumers
faces, as they devour our products.
Our passion is inspired by our love for simple ingredients like Milk, Fruit and
Chocolate, which make our products the best “Pleasure Food” there is.
Mention ice cream, and most people in India think of Kwality Wall’s and the big
heart. The brand with the big heart logo is behind many much-loved ice cream
classics - from indulgent treats like Cornetto & Feast (for teens and young adults),
to Moo & Paddle Pop (for kids), to family favourites like our Selection range of Red
Tubs, Italian Gelato and Viennetta.
Key facts
Unilever is the world's largest ice cream manufacturer with an annual turnover of
more than €5 billion.
Heartbrand products are sold in more than 40 countries worldwide
Also sold as Algida in Italy & Turkey, Langnese in Germany, Kibon in Brazil, Streets
in Australia and Ola in the Netherlands
Kwality Wall’s turnover has doubled in the last 3 years. We strive to keep driving the
business at growth rates significantly ahead of market, and become the number one
frozen dessert/ Ice Cream player in India.
Range Available: Cornetto, Feast, Paddle Pop, Selection
Lipton
Lipton has a range of vitality teas that truly encompass the
goodness of tea
Worlds #1 tea brand
Lipton Yellow Label is a premium, full-bodied tea, made out of the finest teas,
perfect for the ‘healthy’ Indian .Lipton Yellow Label has a unique blend that has high
levels of natural Theanine, which along with other goodness of tea can help you
clear your mind.
The range also contains, Lipton Clear Green tea, which combines the goodness of
antioxidants and purifying effect of water to help cleanse your body naturally.
Key facts
Lipton is the #1 tea brand in the world

Ranges Available: Lipton Yellow Label, Lipton Clear Green Tea, Lipton Darjeeling
Tea
Home Care Brands

HUL has a diverse portfolio of brands offering home care solutions for
millions of consumers across India.

Active Wheel

Active Wheel de "Mehnat se Aazadi" Freedom from painful &

tiring laundry.
Active Wheel enables consumers to perform laundry
chores, giving “Great Clean” within less effort.
Key Facts
Wheel, biggest laundry brand in India, dominates a complex mass market laundry
business in India.
Sales Turnover of about 1500 crs in 2007 as per AC Nielson Data.
Wheel powder commands the market with 20 shares as per AC Nielson data.
Its contribution to HPC business in Value and Volume terms is 17% and 47%
respectively.
Range Available: Active Wheel Easy Wash (Blue), Active Wheel Easy Wash –
Green, Active Wheel – Gold

CIF

Cif- the best cleaner to let you shine.

Cif- The World’s leading cream cleaner which gives you
the power to deal with the toughest dirt is now in
India.
You can use Cif on all types of surfaces- Kitchen tiles, gas stove, kitchen platform,
floor, mirror, fridge, taps, bath tub and furniture.
Key Facts
Cif is the number 1 cream cleaner in the World.
It is the number one cleaner in various countries including France, Germany, Russia.
It’s a 500 million Euro Brand.
Cif is Sold in 51 countries around the globe.
Range Available: Cif Pack Blue, Cif Pack Yellow
Comfort
The world’s largest fabric conditioner brand.
For most homemakers, ensuring their family's wellbeing
is of utmost importance. Every task, whether it’s preparing a
meal or washing the clothes, is an expression of her love and
affection for the family.
Key facts
The world’s largest fabric conditioner brand.
Worldwide sales of over Euro 750 million. (approx. 4,500 crore)
Comfort is the No. 1 in 14 of the 23 countries in which it is sold!
Range Available: Comfort Lilly Fresh, Comfort Blue
Domex
The sheer power of Domex bleach gives you the confidence
you need, eradicating all known germs.
The sheer power of Domex bleach gives you the confidence you
need, eradicating all known germs. With Domex, you can be
absolutely certain that the job is done.
Key facts
Domex is the number 1 or 2 bleach in 9 countries ( Croatia, Greece, Hungary, India,
Ireland, Netherlands, Philippines, Poland, South Africa).
Domex is sold in 35 countries globally.
There are more than €250 million sales of Domex every year.
Domex is also sold as Domestos, Glorix, Klinex.
Range Available: Domex Toilet Cleaner – Blue, Domex Toilet Cleaner - Pine Blast,
Domex Toilet Cleaner – Lemon Explosion, Domex Toilet Cleaner – Pink Power,
Domex Disinfectant Floor Cleaner, Domex Phenolic, Domex Atlantic Toilet Block,
Domex Citrus Toilet Block,
Rin
Rin provides ‘best in class whiteness’ which is demonstrable.
Clothes talk for us. Rin plays an integral part in
enabling us to look good by providing demonstrably superior
whites, giving us the confidence to realize our ambitions.
Sparkling white - clean clothes not only help us form great impressions on the
people we meet but also provide us confidence to realize our ambitions. Rin
understands this need and strives to deliver best in class whiteness through
continuous innovation and product improvements supported by memorable
campaigns like “Uski saari, meri saari se safed kaise” in the 90s to “Safedi ka
Shehanshah” with Amitabh Bachchan. In 2007, Rin introduced the first ever shade
in the laundry category, offering proof of whiteness to consumers with the “Kya
Saboot Hai” campaign with Boman Irani.
In 2008 Rin has been re launched and now provides “Dugni Safedi, Dugni Chamak”
as compared to ordinary powders.
Rin Matic, a specialist washing machine powder, launched in July 2008, is based on
the insight that ordinary powders do not deliver under machine wash conditions,
thus requiring intervention. Hence, leading to a situation aptly articulated in the
tagline “Machine kare maaze, Biwi ghar pe kapde ghise”. Now with Rin Matic
consumers can delegate laundry back to machine, because “Chamkti safedi hai,
machine aur Rin Matic ka kaam”.
Key Facts
Rin was launched in India as a bar in 1969 with the iconic lightning mnemonic.
Rin powder was launched in 1994 as Rin Power White
Rin Matic for washing machines, launched in July 2008
Sold in developing markets in Africa, Asia and Latin America.

Sold as Brilhante (Brazil), Rin (India) and under other local brand names.
Range Available: Rin Bar, Rin Powder, Rin Jasmine Powder, Rin Matic
Sunlight
Sunlight is a color care brand
A dash of pink, a splash of yellow, a hint of purple
and a bit of orange. Colours can liven up any
wardrobe and can make you look and feel precious and if
there’s one detergent brand that’s committed to colour care, it’s
Sunlight.
Sunlight keeps your clothes sparkling clean besides keeping the colours bright for
long and preventing any colour loss. That’s why its patrons haveelevated it to the
status of the No. 1 brand in the states it is present in, Bengal and Kerala
Key Facts
First Brand of unilever in India
No 1 brand in Kerala and West Bengal
Range Available: Sunlight 1kg, Sunlight Sachet
Surf Excel
Giving your kids the freedom to get dirty and experience life,
safe in the knowledge that Surf Excel will remove those
stains.
When children go out to play and get dirty, they don't just collect
stains. They experience life, make friends, share with each other
and learn from each other. This helps them get stronger and get
ready for the world outside.
Surf Excel quick wash is powered with a path-breaking technology- it reduces water
consumption and time taken for rinsing by 50%. It is a significant benefit, given the
acute water scarcity in most of India.
Key Facts
Surf Excel was introduced in 1959
Range Available: Surf Excel Quick Wash Detergent Powder, Surf Excel Blue
Detergent Powder, Surf Excel Detergent Bar, Surf Excel Gentle Wash, Surf Excel
Matic Top Load, Surf Excel Quick Wash Detergent Powder
Personal Care Brands

Our personal care brands, including Axe, Dove, Lux, Pond's, Rexona and
Sunsilk, are recognised and love by consumers across India. They help
consumers to look good and feel good – and in turn get more out of life.
Aviance
Aviance enables women actualize their unique potential
through expert customized beauty solutions.
The Aviance promise
Aviance believes that no two women are alike. A truly beautiful woman is constantly
searching for ways to express and celebrate her own individuality. Aviance was
created to empower this woman. Encourage her. And help her become all she can
be.

Total beauty solutions

Aviance is an exquisite range of high technology, high performance expert beauty
solutions for today’s progressive woman. The Aviance range of beauty solutions
includes customized skincare, haircare and a wide range of cosmetics that are
developed using Unilever’s advanced technology to deliver results you can see.
What truly sets Aviance apart from other beauty products is the fact that Aviance
products are brought to women with professional beauty advise from trained
Aviance Consultants.
Axe
Axe with Best Quality Fragrance
AXE is a cool, iconic, youth brand available in more
than 60 countries. In India, Axe, which has been
launched in 1999, is the largest selling Male Deodorant.
AXE is a cool, iconic, youth brand available in more than 60 countries around the
world. It was launched in India in 1999 and has already become the largest selling
Male Deodorant in India. Apart from the deos, Axe also provides a grooming range
for the young Indian male, viz. Shaving Gel, Foam, After-Shave lotion, and Cologne
Talc.
Key facts
Number 1 male deodorant brand in India.
Available in over 60 countries first.
Range Available: Axe Instinct - Deodorant & After shaving lotion, Axe
DarkTemptation - Deodorant & After shaving lotion, Axe Pulse - Deodorant & After
shaving lotion, Axe Denim – Deodorant & After shaving lotion, Axe Click –
Deodorant, Axe Touch – Deodorant, Axe Dimension – Deodorant Limited Edition,
Axe Summer – Deodorant Limited Edition
LEVER Ayush Therapy
LEVER Ayush aims to help a new generation of Indians rediscover
everyday health and vitality through customized Ayurvedic
solutions.
Rapid urbanization, booming economy, new job opportunities and
high disposable incomes in India have paved way for an affluent
lifestyle. But they also put you at the risk of lifestyle diseases like
high blood pressure, diabetes, obesity, heart diseases etc. Through
Ayush, this new generation of Indians can rediscover everyday
health and vitality through customized Ayurvedic solutions.

Ayush Therapy range is endorsed by Arya Vaidya Pharmacy, one of India’s most
reputed houses of Ayurveda and created by Hindustan Unilever Ltd., India’s leading
FMCG company.
Key Facts
LEVER Ayush has five categories across health care and personal care range
LEVER Ayush is a unique combination of the Truth of Ayurveda with the Proof of
Science.
It is also endorsed by Arya Vaidya Pharmacy, Coimbatore
Free from harmful levels of heavy metals like Arsenic, Mercury and Lead; Pesticides
and Bacterial contamination.
Breeze
Breeze, with the goodness of glycerine gives soft, fragrant and
smooth skin.
Breeze makes use of a new revolutionary global
technology which enhances the impact of world class perfumes in a
much larger way, apart from bringing out the goodness of glycerine.
New Breeze is filled with the goodness of glycerine, which makes your skin soft and
smooth.
Key facts
Launched in 1988 as a family beauty soap with the promise of a fresh feeling of
nature
Comes in 5 attractive variants Lemon Twist, Rose Mallika, Sandal Sparsh, Rajni
gandha & Morning Muskaan
Clear
New Clear with Essential Oils, guarantees Zero dandruff and leaves
your hair feeling fabulous.
New Clear. Zero dandruff, Just fabulous hair
The Clinic All Clear brand was launched in 1980 in India. It was known as Clinic
Special then and its name was later changed to Clinic All Clear in 1996.The brand is
also present as Clear in 14 other countries worldwide. To align itself to the
international quality standards this year Clinic All Clear has been relaunched this
year as Clear.
Clear is available in 5 variants, each catering to a specific scalp/hair need.
Clear Active Care
Clear Ice Cool
Clear Hairfall Defense
Clear Soft Gloss
Clear Radiant Black
Key facts
Presence in countries like Indonesia, thailand, phillipines, vietnam, arabia, russia,
turkey etc
 Clinic is Clear is the only brand that offers specially formulated Anti dandruff
shampoo for men
Clinic All Clear also has Anti Dandruff Hair Oil that
Fights dandruff gently and effectively, giving you dandruff free hair.
Strengthens hair from scalp to give you hair full of health.
Clinic Plus
Clinic Plus is India’s largest selling shampoo and has won the trust
the millions of families across India.
Clinic Plus understands that healthy hair is an
important asset which helps your family progress in life and
empowers you.
For over 20 years, for most Indians, a shampoo means Clinic Plus. Over this period
of time the brand has constantly evolved to meet the hair care needs of millions.
Clinic Plus appeals the most to mothers and daughters who are most concerned
about the health of their hair.
Clinic plus offers 3 types of shampoos:
Clinic Plus Clean and Thick Shampoo
Clinic Plus Anti-Dandruff Shampoo
Clinic Plus Naturals Shampoo
Key facts
Largest selling shampoo in India.
Largest distributed shampoo in India
Its known as ‘Lifebuoy’ in Pakistan, Sri Lanka, Indonesia and Vietnam and in
Philippines its known as ‘Vaseline’
It’s a huge $200mn brand across the 6 countries where it is present.
Closeup
Freshness that brings you Closer

Closeup is synonymous with ‘Freshness’ that gives you the

confidence to be close to someone.
Closeup, since its launch, has been synonymous with ‘Freshness’ that gives you the
confidence to have close physical proximity with someone.
Key facts
First HUL offering in the oral care category
First gel toothpaste in India – launched in 1980
Market leader in the gel-segment for almost 3 decades
Making stars out of models (Present-day stars like John Abraham, Deepika
Padukone, Salman Khan, etc. are some of many who have been models of Closeup
in the early days of their careers).