(P13CS833)

P.E.S COLLEGE OF ENGINEERING, MANDYA-571401

(An Autonomous Institution under VTU, Belgaum)
Eighth
Semester B.E (CS&E)
Model Question Paper
Business Intelligence and Applications

Time: 3 hrs Total Marks: 100.

Q.No Questios Marks Level

s
1a. List core business functions. Explain the core business functions by 10 L1,L
assuming an example. 2
b. Compare structured, semi-structured and unstructured data with 10 L2
examples
OR
2a. Compare OLTP and OLAP systems. 08 L1
b. Explain the following 12 L2
(i) MOLAP and ROLAP
(ii) Star and Snowflake model
3a. Explain the role of OLAP tools in the BI architecture. 08 L2
b. Explain the OLAP operations on multidimensional data with an 12 L3
example each.
OR
4a. Define Business Intelligence. Explain the features of BI. 10 L2
b. List the differences between 10 L3
(i) ERP and BI
(ii) Business Intelligence and Business Analytics.
5a. Describe the business intelligence framework. 10 L2
b. How can BI be used to enhance customer experience? Explain with 05 L4
an example
c. What skills should a BI professional possess? 05 L1
OR
6a. What is data integration? Explain the two main approaches to data 10 L1
integration.
b. How is the Ralph Kimball’s approach to building a DW different 06 L1,L
from the William H. Inmon’s approach to building a DW? Explain. 2
c. What is Data Profiling? Explain. 04 L1
7a. Explain dimensional modeling life cycle. 10 L2
b. What constitutes a fact table? What are the various types of facts? 10 L1,L
Explain using examples. 5
 OR
8a. How is KPI different from Critical Success Factors? Explain 10 L1,L
2
b. Choose the KPIs for measuring the effectiveness of a TV channel 10 L3,L
and explain the criteria for selecting them. 4
9a. What is a balanced score card. Do you think companies/business 10 L1
units or individuals should define and maintain a balanced score
card. Explain with justifications.
b. List and Explain the types of Common report layout. 10 L1
OR
10a. What is the role of dashboards in an enterprise? Consider an 10 L1,L
enterprise of your choice and construct a dashboard for it. 3
b. Identify the characteristics of enterprise reporting in OLAP world 10 L3