Colgate: The Gateway to

Whiter Teeth
By: Barbara B. Andrea C. Zoey B. & Jessica S.
Overview:
Claim: By using all of the Colgate Optic White products, your teeth will be whiter in a
day.

Independent Variable: Type of toothpaste used: Colgate or Crest

Dependent Variable: How much whiter the participants teeth will be.

Hypothesis: If Colgate OpticWhite is used then the participants teeth will visibly whiter.
 Colgate Optic White Toothpaste
experiment
Claim from the ad:Colgate Optic White toothpaste will
leave your teeth whiter after using every day for a week
straight in comparison to Crest 3D Whitening toothpaste

Hypothesis: Some of the participants will have different

results due to the lack of restrictions to their diet and
anything else.
Materials Needed:
● Crest 3D Whitening Toothpaste
● Colgate Optic White Toothpaste
● ToothBrushes
● Before & After pictures from each day
● 150 willing participants who brush their teeth regularly
● Canon m6 camera and EF-M 15-45mm lense (set at 15mm)
Independent variable: Type Of
Toothpaste

Dependent variable: How White

Your Teeth Get Over The Week of
Usage

Constant variable:
● Amount of Toothpaste
● Reuse your same toothbrush

Control group: Teeth just brushed with water

 Steps to completing this experiment:
1.) Choose 150 participants who want whiter teeth.
2.) 50 of the participants will use Colgate Optic White, 50 will use Crest 3D Whitening and the
remaining 50 will brush with just water.
3.) Start by taking a picture of each participant's teeth before and the experiment.
4.) Dampen toothbrush then fill with one gram of the product.
5.) On the first day, the participants will brush their teeth for two minutes at 7:00 a.m and again at
7:00 p.m.
6.) Take a second picture after the participant has finished brushing their teeth.
7.) Continue steps 3 through 5 for the remainder of the week.
8.) At the end of the week participants will be shown the final result after the week of using Crest 3D
Whitening vs. Colgate Optic White