Q. Given Lilly’s strategic goals in the 1990s, which option should Steve Mueller recommend?

Are there other options that Lilly should be contemplating? If so, what are they?
Strategic Goals of the company
Mainly Lilly has these broadly strategic goal to meet its objectives:
1. Flexible facility
2. Specialized facility

There are more specific goals that are included in both broad strategic goals of the company.
o Producing new products
o Making them available to the customers in less time and
o Minimizing the manufacturing cost

This is only possible if distribution channels of the company are efficient. And up to the mark of
the organizational vision.
These were few strategic goals that Lilly could choose one option out of those, Here after
analyzing the report suggestion would be not perfect but as per our opinion.
Option to choose:
The best one option as per our recommendation is Flexible capacity of the manufacturing of
product. Because no doubt they are less productive and costly but they are more adaptable, in
producing and making goods, it takes lesser lead-time to introduce new products, and there is
less risk also in it.
Other options
Yes there are other options too that can be productive in manufacturing goods and
making available in the market on time

They are:
o Specialized facility
o Producing new products
o Making them available to the customers in less time and
o Minimizing the manufacturing cost

Conclusion
Eli Lilly and Company as a world known company in pharmaceutical manufacturing has been
continuously doing improvements in her operations to improve productivity and reduce time.
Company had adopted latest techniques to serve its best quality products to the customers.
Initially they are working on specialized facility of manufacturing its products but later on while
trends suggested to shift to more flexible and efficient method of producing commodities,
company is considering to move towards flexible capacity of production. It will take lesser lead-
time and having less risk of failure of products and if any product is failed then its productions
can be stopped at any time. Along with that it is more adaptable kind of procedure to follow. And
new products can be introduced and made available in the market.