Cancer

 Related  Treatment  Advertising  Scale  

 
Cancer  Related  Treatment  Advertising  
 
3  items,  Likert  
 
Tan,  Andy  S.  L.,  Hornick,  Robert  C.  (2014).  Measuring  Exposure  to  Direct-­‐to-­‐Consumer  
Advertising:  A  Validation  Study  in  the  Context  of  Cancer-­‐Related  Treatment  Advertising.  
Communication  Methods  and  Measures,  2014,  8(1),  52-­‐78.    
 
Participants  responded  using  a  five-­‐point  Likert  scale:  
(1  =  Never,  5  =  Almost  every  day).  
 
1. Since  your  diagnosis,  how  often  have  you  seen  or  heard  advertisements  
concerning  treatment  alternatives  for  your  cancer?  
2. Since  your  diagnosis,  how  often  have  you  seen  or  heard  advertisements  dealing  
with  side  effects  of  treatment?  
3. Since  your  diagnosis,  how  often  have  you  seen  or  heard  advertisements  of  
hospitals  or  doctors  offering  services  for  cancer?