Current

Strategies:
The Emirates
Airline annual
report in the
year 2015;
explains the
major
strategies of
thecompany;
which are:1.

Expansion
through
strategic
alliances.2.

Contributing by
FDI in the
countries in
which the
company
is operating.3.

Investing in
purchasing large
aircrafts and
in expanding to
new
destinations.4.

Building strong
brand equity.5.
Hiring
professional
multinational
employees.6.

Developing
sustainable
business
through
corporate social
responsibility.