10. iL 2 B 14. Inby-Butler, T. (2017). Workforce Diversity ~ The Kaleidoscope View of Workforce Diversity and Inclusion. Jowmal - American Water Works Association, 109, pp.66-68. Hillman A.L., Long N-V. and Moser P. (2015) Modeling reciprocal trade liberalization: the political-economy and national-welfare perspectives. Swiss Joumal of Economics and Statistics, 131, pp503-515 Melitz, M. 2013). The impact of trade on intra-industry reallocations and aggregate industry productivity, Economettice, vol71 no6, pp1695--725 Newman, C. (2016). The Impact of Globalisation and Trade on the Productivity Performance of the Irish Food Manufacturing Sector. SSRN Electronic Journal. Qadri, B., Bhat, M and Jamal, A. (2018). The Rational Expectations in Globalisation: Gauged Globalisation. FOCUS: Journal of International Business, 4(02). Bollins, L. (2016). 10 Must Have Characteristics of a Successful Business. [online] My Customer. Available at: https://wvww mycustomer com/community/blogsilise-bollins/10- must-have-characteristics-of-a-successful-business [Accessed 1 Nov. 2018] Corporate mcdonalds.com. (2018). History | McDonald's. [online] Available at: ‘https//corporate medonalds.com/corpmed/about-us/history html [Accessed 1 Nov. 2018] Cohen. L.. et al.. (2007). Research methods in education, 6th Edition. London: Rutledge Collins, H, Q011). “Creative Research: The Theory and Practice of Research for the Creative Industries”. NY: AVA Publications Cooper, D.R and Schindler, PS.. 2006). Business Research Method, th Edition. Boston: McGraw-Hill Invin Crouch, Crouch, § and Housden, M, (2003). Marketing research for managers; The Marketing Series: Chartered Institute of Marketing. Butterworth-Heinemann De Woot, P. (2012). The Challenges of Economic Globalisation: Business, Competition and Society. Symphonva. Emerging Issues in Management, (2). Gopinath, C. (2012). A systems framework for globalisation. International Journal of Business and Globalisation, 8(3). p.316. Hashmi, M., Damanpour, F. and Damanpour, J. (2013). Globalisation and technology: e- ‘business, e-commerce and secutity issues. J: for International Business and Entrepreneurshio Development, 1(2), p.18