vs Rest cA NUE Reale Rl lessCONSUMERISATION MANOJ KULKARNI, Direct ultural factors and eating habits make Indians prone to weight issues. With consumers now judging themselves on interna: UUonal body-image parameters, the general consensus is that & concerted effort on health and wellness i imperative, Indian consumers consider foods fortified with incremental nutsients like protein, fibre, vitamins, calcium and minerals an important consideration while making purchase. When asked wha tips the scales in favour of certain packaged foods ovat indents of our survey picked the promise of all-natural ingredients and high fibre content as favourites. The message in thie for brands isiccns a SON?