June 6, 2019

April 30, 2019

Mr. Roberto Gil

Director of Self Sufficiency Programs
Sacred Heart
1381 S. 1st Street
San Jose, CA 95110

Dear Mr. Gil:

Thank you for allowing Alpine Consulting Group to assist in our shared vision to build a better
world. From our conversations, we have created a proposal which we believe will assist in the
operation of your non-profit business.

To assist in building a community free from poverty, we have created a plan to help your
organization reach more of the public. By effectively spreading the word of your mission, your
organization will benefit from increased community awareness. If accepted, we will:

1. Increase community awareness of Sacred Heart’s mission and their outreach programs
through the preparation and distribution of flyers in at-risk neighborhoods.

2. Increase awareness of Sacred Heart on Santa Clara’s campus, targeting our efforts to
increase volunteer participation from the undergraduate population on campus.

3. Creation of a slide deck template which will assist in the on-boarding of new volunteers
of Sacred Heart.

Our consulting group is eager to assist Sacred Heart’s mission in eliminating global poverty.
Through the completion of our three objectives, we are confident we will be able to lower
poverty in the Bay Area, creating a better community for our neighbors.

Alpine Consulting Group is excited to show our proposal, and we hope you enjoy the materials.
We look forward to hearing back, and we are even more excited about the possibility to employ
our talents and skills to assist in your mission of the elimination of poverty.

Sincerely,

Jacob Souleyrette Jinhyeok Shin Emmett Moore David Hong Krystal Lam
Table of Contents

Executive Summary​………………………………………………………………………. 1

Problem/Necessity​….…………………………………………………………………… 3

Project Rationale​….……………………………………………………………………….5

Deliverables​ ….….………………………………………………………………………. 9

Metrics​ …………...………………………………………………………………………. 11

Delivery Schedule​ ………………………………………………………………………. 12

Cost Analysis ​.……………………………………………………………………………. 13

Staffing ​…………..……………………………………………………………………… 14

Resumes​ …………..……………………………………………………………………… 16

Discussion ​………………………………………………………………………………… 19

Appendix​ …………………………………………………………………………………..21
Executive summary
Sacred Heart Community Service aims to address poverty in Silicon Valley through an array of
community organizing committees, mutual support programs and resources such as their food
bank and clothing closet.

Alpine: ​Our organization formed on the basis of community service. Each member of the Alpine
Group is committed to improving the lives of others while at the same time bettering ourselves
through our service. We especially like working with groups like Sacred Heart as we have
similar values that allow us to replicate company culture in our work.

Mission:
Our mission is to increase public awareness of Sacred Heart Community Service (SHCS) on
several fronts. Sacred Heart offers a variety of resources to people in need of aid, mainly through
donations and community engagement with charity events.

Problem:
Based on a 2017 study, in the city of Santa Clara alone 162,525 people are living in poverty. A
larger portion of this group qualifies for support from places such as Sacred Heart through food
bank programs and clothing closets. Many of these people are simply not aware of these
resources and therefore are unable to take advantage of it. Furthermore, community members are
not aware of the variety of ways one can get involved with SHCS. Our problem stems from
awareness on both sides. Volunteers are unaware of volunteer opportunities while people
experiencing poverty are unaware of the resources they qualify for and where to find them.
Therefore, our solution is aimed to increase knowledge on both fronts, in an effort to grow
Sacred Heart in the Santa Clara and San Jose community.

Solution:
We have proposed three strategies in an attempt to help alleviate the problem listed above. These
plans are detailed in full later in the document, but at a glance, we propose:

1.) The creation of a powerpoint presentation designed to assist in the on-boarding of new
volunteers.
2.) The creation of 100 informational cards, to be distributed in high-risk areas around the
Santa Clara community.
3.) The completion of two hours tabling in the Benson Memorial Cafe, with the goal of
increasing Sacred Heart volunteers stemming from the Santa Clara and San Jose
community.

1
Outcomes/Benefits:
The goal of our project is to increase the public's knowledge of:
1.) The variety of resources SHCS offers
2.) How to access these resources for those who qualify
3.) How to engage with SHCS as a community member

2
Problem/Necessity
Living in poverty means one earns below the estimated minimum level of income needed to
secure the necessities of life. In 2017, the poverty rate in the United States was 14.6% which is
approximately 45.6 million people. California’s poverty rate was 15.1% which was slightly
higher than the national rate and equates to approximately 6 million people. In Santa Clara
County, the poverty rate was 8.6% which means 162,525 people were living in poverty.

The problem of homelessness in the Bay Area is not truly reflected in Santa Clara’s nationally
lower poverty rate. In 2017, the San Francisco Bay Area ranked third behind Los Angeles and
New York City for the highest homeless population in the nation. The rate of poverty in
metropolitan areas is increasing dramatically due to the lack of affordable housing and job
training opportunities for all Bay Area residents.

Poverty Rate in the Nation Poverty Rate in Santa Clara

An organization that attempts to tackle the problem of poverty is Sacred Heart Community
Service. Since opening in 1964, Sacred Heart has had the vision of creating a “community united
to ensure every child and adult is free from poverty”. At first glance, this goal may be ambitious
but not impossible. With help from the local community and eager volunteers, SHCS is able to
work towards this goal.

Sacred Heart offers clients a wide range of services, categorized into five different groups:
● Food & Clothing
○ Food is offered in a three-day supplemental bag of groceries twice a month for
those in need.
○ Twice a month, Sacred Heart’s Clothes Closet is open and each person can take
up to five articles of clothing, free of charge.
● Family & Children
○ The Summer Academy and the Homework Club are good outlets for children to
get supplemental help in their academics during a parents’ work hours.

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 ● Housing
○ Sacred Heart offers a variety of housing services such as weatherization of homes
and utility bill payment support for qualifying families.
● Financial Strength
○ Financial coaching and employment assistance is offered to clients seeking
employment.
● Social Justice
○ Volunteers are trained to use their influence to tackle social justice issues in the
community.
Most of these resources tremendously help people experiencing poverty; however, people may
not be able to fully utilize these resources because they simply do not know that these resources
exist.

The problem that The Alpine Group targeted deals with a lack of knowledge on several fronts,
and affects both those in need and those not. For one, there is a general lack of awareness of how
to get involved with Sacred Heart as a member of the community. Typically, most people see
involvement with charity or aid groups as either monetary donations or full-time volunteering.
On the contrary, Sacred Heart has a variety of low-commitment ways to get involved, such as
one-day volunteer events and create-your-own charity drives. When events like these are
under-attended, Sacred Heart is not able to help the most people they can, which results in
unused resources and decreased donations. By promoting the variety of ways one can get
involved with Sacred Heart, we hope to increase attendance of events so that Sacred Heart’s
resources can be fully utilized to help the most number of people as possible.

The other part of the problem deals with a lack of awareness amongst those in need. This is on
two fronts: lack of knowledge of
1) Sacred Heart’s range of resources
2) Where one gets access to resources they qualify for

Overall it is clear that the lack of awareness of Sacred Heart is negatively affecting those in need.
Many people in need of Sacred Heart’s resources are not even aware that Sacred Heart could
help them. Furthermore, those who are aware of Sacred Heart’s resources often do not know
where they can get access to them. By tailoring a solution to increase knowledge of the problems
outlined above, Alpine proposes to grow community interaction with SHCS events and increase
the availability of aid to those in need.

4
Project Rationale
Sacred Heart hosts various types of volunteer events throughout the year, all with the purpose of
helping those in poverty. Sacred Heart’s vision is to create a community free from poverty by
creating hope, opportunity, and action. However, there is a general lack of knowledge within the
volunteer community of how to get involved with Sacred Heart within the community and a lack
of knowledge of the resources available for those homeless or facing poverty through Sacred
Heart within the impoverished community. Thus, Alpine Consulting Group’s project is designed
to raise awareness of Sacred Heart within the local community.

Challenges addressed:
In order to guarantee the success of Sacred Heart, Alpine Consulting Group identified two key
areas of improvement, for the benefit of Sacred Heart and our greater community. We have
addressed the following organizational challenges:

● Difficulty raising awareness of volunteer opportunities at Sacred Heart to

non-impoverished families
● Difficulty raising awareness of resources available to the impoverished community

Plan summary:
Alpine Consulting Group has focused on Sacred Heart’s volunteer programs. Because Sacred
Heart does not have many publicity events within the community, Sacred Heart has a difficult
time recruiting and maintaining volunteers for organizational programs. These programs include
housing services, free after-school programs, food kitchens, and Sacred Heart could always use
more volunteers. Sacred Heart also has a difficulty outreaching to the impoverished community
and letting them know that Sacred Heart is an available resource for them.

The impoverished and homeless community need all the help they can get; without volunteers
and the number of those in need on the rise, the impoverished community will continue to lack
the resources needed to fulfill basic human needs. Second, even with all the resources available
through Sacred Heart, it is crucial that the resources reaches those who need it. Without
knowledge of what the Sacred Heart organization stands for, a member of the impoverished
community may not want to risk getting involved with an unknown organization and never reach
out to Sacred Heart.

In order to best address out two target challenges, our team has developed three overarching
initiatives further detailed below: put together a Sacred Heart slide deck, hand out information
cards within the impoverished community, and raise awareness of the Sacred Heart organization
within our Santa Clara University community.

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Produce a slide deck about volunteer opportunities at Sacred Heart:
Alpine Consulting Group will put together a slide deck so that Sacred Heart may give
presentations when they are recruiting volunteers. Sacred Heart seeks more volunteers from a
student organization in hopes of forming a solidified volunteer base. To best reach our target
market of Millennials interested in
volunteering whether from passion,
for school credit, or pursuing a
career in helping those in need, it is
vital that our slide decks incorporate
memes and interactive activities to
cater to millennials taste.

These slide decks will communicate

the exciting opportunity of
volunteering with Sacred Heart.
This marketing campaign of
physically visiting and presenting in
schools has targeted a group of individuals that may have been otherwise less likely to view
Sacred Heart’s website and social media pages.

Sacred Heart information cards to inform people experiencing poverty about Sacred
Heart:
Alpine Consulting Group will produce information cards including a map, address, phone
number, hours of operation, and a list of resources and services that Sacred Heart offers. Alpine
Consulting Group will distribute these information cards in the San Jose area to direct those
facing poverty to available resources through Sacred Heart.

These cards will communicate the

available resources that Sacred Heart
can provide, and has directions on
how to get in contact with the
organization. This traditional
marketing campaign has targeted a
group of individuals where the
majority of them do not have access to
the internet on a daily basis. By
handing out information cards, Alpine

6
Consulting Group hopes more people utilize Sacred Heart’s resources.

University dining hall tabling to bring awareness of Sacred Heart to volunteers:

Santa Clara University, the immediate community of Alpine Consulting Group, is filled with
potential student volunteers. By tabling in front of our University Dining Hall, students can be
familiarized with pressing the societal issue of poverty and volunteer opportunities available
through Sacred Heart.

The Alpine Consulting Group team believes that there is an opportunity to raise awareness of the
poverty issue within our local San Jose community and get university students involved with the
organization. With multiple community service organizations within our campus, this
opportunity represents a huge market of young adult volunteers - community service
organizations must participate in helping the local community outside of campus at least once.

Potential obstacles:
While Alpine Consulting Group is confident that our project will have successfully recruited and
engaged our community, there are a few potential obstacles for great success including:
● Inspiring genuine interest and engagement with our target audience with slide decks
● Lasting engagement with Sacred Heart
● Metrics of the success of our efforts

In our effort to eliminate these obstacles, Alpine Consulting Group has utilized the following
strategies:
● Targeting school volunteer organizations with legitimate long-term interests in helping
those in impoverished communities
● Specify the benefits of volunteering to individuals and the community as a whole
● Slide decks allow our deliverables to be used by Sacred Heart for presentations years
ahead
● Measure the success of our efforts by the difference of the number of people who came
out to Sacred Heart’s events before and after our publicity efforts

Why our proposal?

Through our three-pronged approach, Alpine Consulting Group is confident that our project will
continue to be effective in achieving Sacred Heart’s goal of increasing community awareness,
increasing volunteer retention, and improving the turnout of those in need to Sacred Heart’s
events.
The slide deck, will be able to reach countless individuals throughout the nation and will have a
lasting engagement with Sacred Heart. The slide decks can be easily modified depending on the
target audience or a change in the organization, making the slide deck a cheap but an effective

7
and updated tool to spread what Sacred Heart stands for.By handing out information cards, we
will be able to reach the people in need of these resources and will help Sacred Heart effectively
use their resources available to help their target demographic. The majority of the impoverished
community live on the streets and do not have the luxury to own an electronic. Rather than social
media campaigns that rely on electronics, handing out information cards and posting them on
corner lights would be much more effective to reach the community on the streets.

As a way of raising extra awareness of the poverty issue, spreading awareness within our
immediate community by tabling is a great way as it does not require that much work and is
easily accessible to the Alpine Consulting Group.

Why is our project worth undertaking?

Sacred Heart and the private sector of poverty resources are and will continue to be, an important
part of our community. With the San Jose area being one of the most expensive areas to live in
the United States of America and housing prices on the rise, Sacred Heart will only become
increasingly important.

Sacred Heart’s proximity to Santa Clara University, Stanford University, San Jose State, De
Anza College, and some of the best ranked high schools in the nation allows Sacred Heart to
draw volunteers from a population of intelligent and eager students. Alpine Consulting Group
plans to raise awareness within this community to further develop Sacred Heart.

Sacred Heart is located in the heart of Silicon Valley surrounded by prestigious universities and
an area concentrated with wealth. Through our plans to raise awareness of Sacred Heart’s
mission within this community, our team hopes to attract volunteers who will become committed
members of the Sacred Heart organization.

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Deliverables
We have come up with a three-part project for our deliverables. We believe that through our
project we will be able to satisfy the needs of all the people who go to Sacred Heart which
includes volunteers and people seeking aid.

Deliverable #1: Volunteer Slide Deck

First, we will put together a slide deck so that Sacred Heart may give presentations when they are
recruiting volunteers. Sacred Heart is trying to implement an orientation program so that they
can present to a student organization in hopes of getting more regular volunteers. This will be
accomplished by showing people the need for volunteers and how a steady flow of volunteers
will benefit the Sacred Heart as well as help relieve some of the stress of the workers who work
at Sacred Heart full time. This will help the community as a whole as Sacred Heart employees
are able to enjoy their time
helping others while being able
to focus on other important tasks
within the organization. This will
be done electronically and the
cost of this part of the project
will be the time it takes for us to
put the presentation together. If
time permits, we plan to use this
deck with some of the student
organizations that focus on
service and volunteering and
hope to build a relationship
between the student organization
and Sacred Heart.

Deliverable #2: Creating information cards to bring awareness of Sacred Heart to people
experiencing poverty
The second part of the project will focus
on helping people who are experiencing
poverty. Many people experiencing
poverty are not aware of the resources
available to them and therefore are not
able to take advantage of the aid
available to them. In this case, we hope
to help this issue by creating small
information cards to hand out to people

9
experiencing poverty to direct them to Sacred Heart. Since most people experiencing poverty do
not have access to the internet, they do not know where to go for resources. The information
cards will include a map, address, phone number, hours of operation, and a list of resources and
services that Sacred Heart offers. The cost for this part of the project will include the printing for
the cards and the time it takes for us to create and hand out the information cards.

Deliverable #3:​ ​Table in Benson to bring awareness to volunteer opportunities at Sacred

Heart
Tabling in Benson to entice more people to volunteer at Sacred Heart. If time permits, the final
part of our project will include tabling in Benson, the Santa Clara University’s Dining Hall. We
plan to reserve a table for our group to bring awareness to Sacred Heart as a volunteer
opportunity. Through this part of the project, we will be able to bring our project to the Santa
Clara University community in order for people to gather information about Sacred Heart and to
offer them a way to help out. We will be spending our time tabling and giving out information
about Sacred Heart for people who would like to volunteer.

10
Metrics
We will measure the success of our project by gathering data on the amount of people who
volunteer as well as the amount of people that go to Sacred Heart for aid.

● To track the success of the 50 info cards that were handed out, any person who comes to
Sacred Heart for aid will be asked how they were referred, and the info cards will be
physical proof
● We will then compare that to the number of people that go to Sacred Heart after we
present our slide deck and other deliverables around community, which we will also track
at SH locations. Any new volunteer at Sacred Heart will give their motivations for
volunteering to an SH representative, and those that saw our awareness presentation will
cite the project

Benefits: From our project, Sacred Heart will more strongly attract both those in need of aid and
those wanting to volunteer to help. This means Sacred Heart’s resources will be better utilized
and have a greater benefit for three parties involved.

We can measure our impact by comparing financials generated from our project
to Sacred Heart’s revenues and expenses data

11
Delivery Schedule
Week Outcome Accountability

Week 5 Completed CCP Proposal Each person is accountable

- Done by the whole team for their own section.
- Result: Create a proposal that outlines the goals Krystal will keep everyone
and purpose of our project on track to meet deadlines
we set for the team

Week 6 Information cards were handed out Emmett and David carried
- 1-2 hours of work out this part of the project
- 100 cards were distributed around the Sacred
Heart San Jose location

Week 7 Book a table in Benson and hand out flyers about Krystal will find out how to
volunteer opportunities sign up for tabling
- 2 hours
- We hope to raise awareness of Sacred Heart as
a place that needs volunteers
- Could not carry out this part of the project since
we are not a Resident Student Organization and
therefore not allowed to table in Benson

Week 8 Volunteer Slide Deck Each member of the group

- 2-3 hours will be accountable for one
- Emmett will come up with the design for the slide of the slide deck.
slide deck Krystal will hold other
- Other group members will fill in information group members accountable
about Sacred Heart and why people should to meet deadlines
volunteer. We expect that there will be an
increase in the amount of volunteers Sacred
Heart will have once they have presented the
slide deck to multiple volunteer organizations

Week 9 Final Report Each member of the group

- Everyone will work as a group to put in will be in charge of working
information about the project. We hope to on their individual assigned
reflect and improve on our project in order to sections of the final
write a final report that accurately demonstrates proposal.
what we have learned from this project

Week 10 Complete CCP/Multimedia presentation We will split up the work

and each person will be
accountable for their own
slide and section of the CCP

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Cost Analysis
Deliverable # of People # of hours Rate Extra Total Cost
Considerations

Slide Deck 5 3 $15/hour $225

Information 2 3 $15/hour Printing costs $90

Cards (factored in)

Benson Tabling 2 01 $15/hour $0

1
Unfortunately, our tabelling plan was not able to be executed because our project is not an RSO (registered student
organization)

13
Staffing
Krystal Lam
Project Manager
Krystal is an Accounting Information Systems major with a
Business Analytics minor at Santa Clara University. On
campus, Krystal is on the club rugby team as well as the
Multicultural Representative for the Chinese Student
Association within the Multicultural Center. Krystal’s role in
the team is making sure that the team is meeting deadlines and
making sure we are carrying out our project in an effective and
meaningful manner. In the past, Krystal has been a leader in
similar project and her skills can be utilized within the scope of
this project.

David Hong
Senior Metrics Analyst
David is an Accounting and Information Systems major at
Santa Clara University. On campus, David is the finance chair
of Korean Student Association, a multicultural club. Looking
forward, he aspires to work for one of the big four accounting
firms. David’s main role in the team is to analyze the targeted
demographics for slide deck presentations and outreach. After
noticing any trends amongst the demographic, David will
make recommendations on how to design the slide decks and
who to outreach to for the most efficient and successful results.

Jake Souleyrette
Writing Director
Jake is a Finance Major minoring in Economics within Santa
Clara University Leavey School of Business. In his free time
he enjoys reading the Wall Street Journal and the New York
Times. On campus, Jake is a writer for the Santa Clara, the
weekly school newspaper. After college, Jake hopes to pursue
a career in financial planning or investment banking.

14
 Emmett Moore
Head of Creative/Design
Emmett is currently a sophomore at Santa Clara University. He
currently is working as a graphic design intern for a Bay Area
VC firm, along with completing several creative
design/marketing based projects in the past. Emmett’s main role
in the team was based around content creation (logo, page
design, etc). He also assisted with the structure of the proposal
and writing in several sections. Outside of school, Emmett’s
interests lie in the outdoors, photography, and entrepreneurship
opportunities

Jinhyeok Shin
Outreach Coordinator
Jinhyeok is currently a sophomore studying accounting at Santa
Clara University. He currently is working as a student assistant
in the Santa Clara University School of Law. Jinhyeok has
participated in PricewaterhouseCoopers 2018 externship summer
program and as a fight operations intern at Bellator Mixed Martial
Arts which was possible through cold calls and emails. In the past,
Jinhyeok has been in many projects where he has many
experiences outreaching to companies and the community.

15
Resumes

David Hong
dhong2@scu.edu, 949.439-5939

Personal Statement and Summary:

I am a current accounting and information systems studying at Santa Clara University’s Leavey
School of Business with a specialty in data analysis.
- Analyzed multiple financial statements for school projects
- Experienced with Microsoft Excel
Education and Work Experience Highlighted:
Santa Clara University - Accounting and Information Systems Major ​Sep 2017 – Present
iamC - Accounting Intern ​Jun 2017 – Jul 2017

_____________________________________________________________________________________________

Krystal Lam
kwlam@scu.edu, 415.305-0989

Personal Statement and Summary:

I am a current accounting information systems student studying at Santa Clara University’s
Leavey School of Business with a specialty in project management
- Managed multiple similar projects
- Worked with Sacred Heart before
- Works for the Center for Student Involvement
Education and Work Experience Highlighted:
Santa Clara University - Accounting Information Systems Major ​ ep 2017 – Present
S
EllieMae - Accounting Intern ​Jun 2018 – Aug 2018
HS Mixers - Co-founder and Chief Operating Officer ​Jan 2016 – Aug 2017
Spark - Summer Intern ​Jun 2015 – Aug 2015

16
Emmett Moore
emmoore@scu.edu, 503.421-4711

Personal Statement and Summary:

I am a current marketing student studying at Santa Clara University’s Leavey School of Business
with a side focus in applied ethics.
- Previous Marketing Intern at Green Zebra Grocery/ Local Market PDX
- Experience with Adobe suite
- Knowledge of product design/creation of marketing strategies
Education and Work Experience Highlighted:
Santa Clara University - Marketing Major ​ ep 2018 – Present
S
Green Zebra Grocery - Marketing/sales Intern ​May 2018 – Aug 2018

________________________________________________________________________________________________________

Jinhyeok Shin
jshin@scu.edu, 415.716-2710

Personal Statement and Summary:

am a current accounting student studying at Santa Clara University’s Leavey School of
I​
Business.
- Experienced in cold calling
- Santa Clara University LEAD Scholar
Education and Work Experience Highlighted:
Santa Clara University - Accounting Major ​ ep 2017 – Present
S
PricewaterhouseCoopers - Externship Participant ​Jun 2018 – Jun 2018
Bellator Mixed Martial Arts - Fight Operations Intern May 2018 - Present
Santa Clara University School of Law - Student Assistant Feb 2018 - Present

17
Jacob Souleyrette
jsouleyrette@scu.edu, 513.400-8470

Personal Statement and Summary:

I am a current finance student studying at Santa Clara University’s Leavey School of Business
with a specialty in writing and critical thinking.
- Published in The​ Wall Street Journal
- Summer Finance internship with VEGA Americas
- Writer for ​The Santa Clara
Education and Work Experience Highlighted:
Santa Clara University - Finance Major ​ ep 2017 – Present
S
VEGA Americas - Finance Intern ​Jun 2018 – Jun 2018

18
Discussion:
Looking backwards on our project, we had many successes, but also faced adversity. Below
includes the outline to summarize our deliverables:
1.) Deliverable: Creation of a Slide Deck.
a.) Outcome: Successful creation of the Slide Deck.
2.) Deliverable: Handing out of flyers to San Jose residents.
a.) Outcome: Successful deliverance of approximately 50 fliers to San Jose residents.
3.) Deliverable: Tabling in Benson Cafeteria.
a.) Outcome: Unsuccessful, unable to table in Benson.

Implications:
There were two main takeaways from this project were that tabling is much more difficult than
we expected, and that the handouts were a success. Starting with the first (and continued in the
“limitations” section), we incorrectly assumed it was possible to table. This was the weakest of
our deliverables, and our biggest let down. Secondly, we hope to continue completing handouts.
This exercise was time effective for our volunteers, we were able to hand out 50 cards to the
people of San Jose.

Limitations:
The chief limitation of this project was the schools unwillingness to allow us to table for our
cause. As we learned, tabling at Santa Clara is much harder than we anticipated. We incorrectly
assumed any worthwhile cause could table in Benson Cafeteria, but we were incorrect in this
assumption, and had little recourse. Tabling is only permitted with Resident Student
Organizations, and this rule has been strictly enforced. There has been significant strife within
the Associated Student Government and the Chartering of new Student Organizations, which
worked against us. If there was any chance for us to break the rules, this was defeated by the
gridlock in the school bureaucracy.

Recommendations and Next Steps:

As we look forward, there are a few recommendations for future groups to better implement this
project. Primarily, should a more extensive campaign be completed on campus, it is critical a
student group petitioning in front of the Associated Student Government seeking to become a
Registered Student Organization. By doing so, they will have access to tabling in Benson.
Tabling is the most effective way to reach the Santa Clara Campus, and would have resulted in a
more successful project this round.

Secondarily, we found hand-out deliverable to be successful. We were able to spread the word
effectively and without consuming copious amounts of time. If we were to repeat this process,
we would recommend bringing an actor or friend of Sacred Heart to take photographs for

19
marketing materials. We intended to take a live action shot of our group handing out a flyer to
pedestrians, but we were unable to find a person comfortable being photographed. While
understandable, this could be fixed going forward with the introduction of an actor or friend of
the program, willing to pose in the picture.

In regards to next steps, the maintenance of the slide deck will be critical to its relevance. It was
intentionally created with the intent to be flexible and easy to edit, and we hope that after is
creation it will continue to grow and stay relevant with Sacred Hearts Mission. Without updates,
the deck is a risk of becoming antiquated unable to be of service.

20
Appendix
Brochures available to pick up at Sacred Heart Community Service (front and back). It shows
Sacred Heart’s services as well as who the information would be useful for.

21
 Works Cited

1.) Audit with Management Letter 2017-2018.​ 4 Jan. 2019,

sacredheartcs.org/wp-content/uploads/2019/01/Audit-with-Management-Letter-17-18.pdf
2.) “Bay Area Homelessness.” ​Bay Area Council Economic Institute. ​, Apr. 2019,
www.bayareaeconomy.org/files/pdf/BayAreaHomelessnessReport.pdf.
3.) “Encounter Now.” ​Maps & Data | Poverty USA,​ Poverty USA, povertyusa.org/data/2017.
4.) “Encounter Now.” ​Maps & Data | Poverty USA,​ povertyusa.org/data/2017/CA.
5.) “Encounter Now.” ​Maps & Data | Poverty USA,​
povertyusa.org/data/2017/CA/santa-clara-county.

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