UNP | LANCASTER, PA ‘New Holland Agriculture is best Jeown for sling tractors and other ‘equipment to farmers ound the wor ‘But Bret Davis, who overses the ‘companys operations from the hea: ‘garters ints namesake borough ays ‘that the company really sells ech nog. rts al teclogy now al ec nology driven” aye Dav who recent- Jy was named brand leader for North ‘nwerica at New Holland Apical, Datel CNH Industria. ‘or example, wale the automotive industy i spending money tying to ‘gre out hove o rake dries are ‘workin elif Davi al theye a ready areal for New Holland tse- “Our equipment has been semi-au- toomous for years he sys "Theyre ‘Al gabaly positioned, they all a ‘of drve themacves and ster them chee ‘And as labor shortages contin to force farmers to do things more ef ‘ently with machines, Davis says New ‘Holand Apculure wil be therefor thom ~ espctly Ie mens teee {orthat dose even haves pace fora mento si “The markets not there ye, but that ‘ould be the utara Dai eid fly [ttonomous tractors that come with ‘ut aah “Thats probaly whats go Ingtodrive tat mark Iethe demand there ye” No, Butts coming. and we hnavetobeattheforerontafthat ech nology” Returning to roots Global bands of CNH Industri [New Hollnd Agieuture and New Holand Construction sell snd service ‘tetrad construction efulpe ‘ment inlading tractors hay tool and harvest equipment as well a5 track Toaders tahoe nd min excavator. "The history of New Holand Agric ‘ue in ts ramen town begin in 1857 when E4Nolean Old Order Men: Doni farmer, bul machine that Couldeticlenty hay bales. BUSINESS Fugu uucrorataceguai vice aacieciairiaigace cai taaeeeaineiacianeeveroicaenaooceeicaveeaa ea NUMIUIE TALKING BUSINESS. 11111111) Bringing technology to the farm New Holland Agriculture's new brand leader has seen evolution of equipment during 23-year career with company et Dav ite new brand ade a New Holand Artur ‘From that beginning. the company ths continually developed new and ‘eter machines, with: Dal saying Sow and beter eure a conti aly being added Wedortinae avalueline of trac- ter Nobody would buy People ‘waniallthe ballad whistles hosp For Davis his new job continues ¢ 2b;year career withthe company that ‘begun in Sew Holland wasn he gota Jobat asistnt general counsel Later ‘tincaded a stint Argonting where the ompany has operations, Belore moving ack to Lancaster, te war woreg a Rann, Wins, het the compas males tractors “Tye had the good fortune trough cout my career without plang t= ‘tgeting diferent opportunities every Stosyears” sud Dave ss. ‘The new potion, which Davis start- cen Apr aio gets him clover tos tots He grew up In Bucks County SUNDAY, MAY 12,2019 BB: and got a bachelor’ degree from Penn State Universgyand aw depree from Dickinon College “vets aren shay have Im 2 ge Phllyaporsfan sit Davia whe sowie n Lancs “And since be ows Lancaster Coun- ‘ye Davie als knows hat many of th ‘We farmers arent in the mat for ‘New Hollands modem machines “Certainly is eterent forthe Amish fares he sald “Theyre not very good fastorers of rs They don Buy eny- thing roms” A focus on recruiting “Today, New Holland Agriculture has sound 100 employees att campus fa the wester end of New Holand. ‘There as adminletratve and eng ‘eeringfuncionsstwellasaplant at ‘ales the compay’shay tool. ‘Davis sid indng workers to Al tose positions requires constant re- crating “And while the company prizes stu- sents wth engineering er agrcaltral brckgrounds, Dav says more of tenon the ooo for intangible qa {eg especially since himself started St Rew Helland without the dened edie, Who es that sparkle in their ye ?™ hesaye ‘Devs sid his com abiding inteest {nhow the company operates and how ftacres its eusoment hs beled hint tacoed, even at his robe continually hanes “Tdocsn't mater I youre a bankor styoute in manufatuting sd selling. ecno at the end ofthe day the ony ‘hing that matters that four eu ‘omersbuy ourmachines and they ke them, andthe perform na wey hey ‘eed them to perform” hess “Anahi exprtnen nm tavey of roles withthe company enabes Deis {feel comfortable managing people ‘thokznow how to dothings he dem “Toot an engineer soi mnever go- {ngtolearahow'tabuidehetracon bt Teanfipureouthow tocommercilzes ‘andthatethekey to sucess”