MASTER OF BUSINESS ADMINISTRATION (MBA) ENTREPRENEURSHIP DEVELOPMENT UNIT I ENTREPRENEURAL COMPETENCE Entrepreneurship concept ~ Entrepreneurship as a Career — Entrepreneur — Perso Characteristics of Successful. Entrepreneur — Knowledge and Skills Required Toi Entrepreneur. UNIT Il ENTREPRENEURAL ENVIRONMENT Business Environment - Role of Family and Society - Entrepreneurship Development Training and Other Support Organisational Services - Central and State Government Industrial Policies and Regulations - International Business. UNIT III BUSINESS PLAN PREPARATION Sources of Product for Business ~ Pre-feasibility Study - Criteria for Selection of Product ~ Ownership - Capital - Budgeting Project Profile Preparation - Matching Entrepreneur with the Project - Feasibility Report Preparation and Evaluation Criteri UNIT IV LAUNCHING OF SMALL BUSINESS Finance and Human Resource Mobilization Operations Planning - Market and Channel Selection ~ Growth Strategies - Product Launching. UNIT V MANAGEMENT OF SMALL BUSINESS Monitoring and Evaluation of Business - Preventing Sickness and Rehabilitation of Business Units - Effective Management of small Business. Created with @ nitro” professional download the free tral online a atropd.com/profesionalREFERENCES: 1. Hisrich, ‘Entrepreneurship’, Tata McGraw Hill, New Delhi, 2001. 2. P, Saravanavel, ‘Entrepreneurial Development’, Ess Pee kay Publishing House, Chennai - 1997. 3. SS.Khanka, ‘Entrepreneurial Development’, S.Chand and Company Limited, New Delhi, 2001. 4. Prasama Chandra, Projects ~ ‘Planning, Analysis, Selection, Implementation and Reviews’, Tata McGraw-Hill Publishing Company Limited 1996. 5. P.C.Jain (ed), ‘Handbook for New Entrepreneurs’, EDII, Oxford University Press, New Delhi, 1999. Staff College for Technical Education, Manila and Centre for Research and Industrial Staff Performance, Bhopal, ‘Entrepreneurship Development’, Tata McGraw-Hill Publishing Company Lid, New Delhi, 1998. Created with @ nitro” professional download the free tral online a atropd.com/profesionalUNITI Lt 12 13 14 Ls 16 UNIT 21 22 23 24 UNIT HL 31 32 33 34 UNITIV 41 42 43 44 UNIT -V 5 5.2 Contents Entrepreneurial Competence Evolution of the concept of Entrepreneur Characteristics of an Entrepreneur pistinetion between an Entrepreneur & a Manager Functions of an Entrepreneur Types of Entrepreneur Intrapreneur Entrepreneurial Environment Business Environment Types of Ownership Government Policies for Small Scale Enterprise Small Enterprise in International Business Business Pian Preparation Project Identification & Classification Project Formulation Project Design & Network analysis Project Appraisal Launching of Small Business Production & Operation Management Marketing Management, Human Resource Management Accounting for Small Enterprises Management of Small Business Growth Strategies in Small Business Sickness in Small Business Crested-w @ nitro” professional download the free tral online a atropd.com/profesional