Steps to Authors of the SBA publication How to Write a Business Plan 1 TY 1 TT" ‘ Everything You Need | J to Know to Turn Your Idea into a Successful BusinessSixth Edition Steps to SMALL BUSINESS START-UP Linda Pinson ¢ Jerry Jinnett Everything You Need to Know to Turn Your Idea into a Successful Business KAPLAN) PUBLISHING“This publicaticn is designed to provide accurate and authoritative information in regard to the subject matter covered: It isl wth th derstanding thatthe publishers not engaged in renering legal, seeounting, or other profesional service legal advice r other expert asitance srquied the ser. ves of competent profesional pron should be sowsht President, Kaplan Publishing: Roy Lipnce ‘Vie President and Publisher Maureen MeMahon Senior Asquisitions Eaton Michael Cunningham Senior Managing Ear Jack Kit Typeseter: Caitlin Ostrow Cover Designer: Design Solutions 1© 1983, 1987, 1993, 1996, 2000, 2003, and 2006 by Linda Pinson and Jer Jnnett Published by Koplan Publishing, Adlvision of Kaplan, Inc All eights reserved: The text ofthis plication, or any pat thereof, may not be reproduced in any man ‘er whatsoever withou written permission fom the publisher, Pein in the United State of America 06 07 08 10987654321 Lirary of Congress Cataloinein-Publication Data Pinon, Lind ‘Steps to snl busines startup everything yo el to hr tote your Mea smo a sees Ips Lind Pinson and Jory Jnnete~ 6h ed Includes index. ISBN-15: 9781-4195 ISBN-10: 1-4195-3727-% |. New busines enterpses-United States. 2. Sm husines-United States. 3. Succes in busines United States, innet, ery. I Tie HD625.P565 2006 658. Hed? 1 2006005651 Kaplan Publishing hooks are arable a peal quantity dicount o se fr sles promotions, «employee premiums, or educational purposes, Please cll our Special Sales Deparment to oer ot for ‘more information a 800-621.9621, ext. 4444, mal kaplanpibrkeskaplan com, or write ro Kaplan Publishing, 39 South Wacker Drive, Suite 2500, Chicago L 60606-7481