 Business Idea:

LIVE IN GREEN is an influential and standard tree planting business. We intend to offer our
quality tree planting service and products such as seeds and pesticides to corporate,
governmental and domestic clients. Our main service is the tree planting service, however
because we intend to offer other quality services that will attract more of our target market and
ensure that we generate more income, we intend to offer services such as; chipping waste wood
and mulch waste, tree removal service, tree shaping service, tree pruning service, stump grinding
service, tree trimming service, training, consultancy and advisory services.

 Canvas model:

The Business Model Canvas is a visual framework for describing the different elements of how a
business works. It illustrates what the business does, for and with whom, the resources it needs to
do that and how money flows in and out of the business. The canvas is made up of nine different
elements. One advantage to the Business Model Canvas is that it is not a linear description. This
model is very clear, and easy to comprehend.

 Key partners:

Key Partnerships are the network of suppliers and partners that make the business model work.
Companies forge partnerships to optimize their business models, reduce risk, and/or acquire
resources.

 Forestry Companies

 Government Agencies

 Environmental Organizations

 Construction Companies

 Households

 Partnerships with municipal parks department

 Partnerships with active environmental NGOs.

 Partnerships with local- neighborhood- and college-level organizations for volunteering.

 Revenue stream:
LIVE IN GREEN established slandered Tree Planting Service business that has been established
with the aim of generating revenue and maximizing income in the tree industry. We are going to
be offering several services in addition to our core service to our wide range of customers in
order to be able to achieve our goals and objectives.
LOVE IN GREEN generate income through the following services;

 Tree planting service.

 Tree trimming service.

 Tree shaping service.

 Training.

 Consultancy and advisory services.

 Key activities:

 Tree planting service

 Chipping waste wood and mulch waste

 Tree removal service

 Tree shaping service

 Tree pruning service

 Stump grinding service

 Formally get in touch with forestry companies and built relationship.

 Maintain plants.

 To provide quality trees at competitive prices.

 To provide trees to the customer that will meet their customer's expectations.

 Cost structure:

 Registration fees, license.

 Investment in material, equipment, and vehicles.

 Promotion.

 Inventory (Pesticides, and seeds)

 Value proposition:

 Our core value proposition is linked to reforestation

 Site and Tree Selection
 Site Preparation (hole, soil preparation)
 Handling and placement of the Root Ball
 Minor pruning / Water / Mulching
 We offer a comprehensive range of planting services, including providing planting plans and
designs for new borders.
 Re-designing planting layouts.
 Key Resources:
 Seeds
 Vehicles
 Integrated pest management system, it reduced the cost of production, this system ensures
healthier and long-term survival of trees.

 Customer Relationship:

 For customers:

 The incentive programs will be used to stimulate behavior that will support the three main
objectives of the Initiative: support cities’ new tree planting initiatives, provide stewardship
to existing trees and improve pest detection efforts.

 Coupons (live in green give coupons, when the purchasing exceeds Rs.1000/-).

 Discounts (If the customer upload their activities on Facebook page, then get 50% off on next
services).

 Gifts (free packets of seeds).

 Raise awareness with the help of kit components such as planting location, videos, and
images.
 Long term relationship with retailers and whole sellers.

For suppliers:

 Payment should be always on time.

 Provide flexible environment.

 Personalize relationship (frequent communications).

 Marketing segmentation:

 For Schools Offer products and services at cheap prices.

 For Community LIVE IN GREEN offer Tools checklist, this section comprises a list of
essential and recommended tree planting and stewardship tools for all community groups.

 For Youth live in green developed smart phone applications and games by this they can easily
get the information about the tree planation.

 Property Owners: Homeowners, building owners and superintendents interested in planting

and caring for trees on their properties. LIVE IN GREEN provide videos about trees, pest,
people and environment.

 Channels

All companies LIVE IN GREEN used following channels:

Digital marketing encompasses all marketing efforts that use an electronic device or the internet.
Businesses leverage digital channels such as social media, email, and their websites to connect
with current and prospective customers. LIVE IN GREEN used Digital tools as distribution
channels.

 Online services through Website, Facebook and mobile application (to raise awareness and
provide qualitative products and services at convenient prices).

 Outlets and franchises.