qb TATA a eel aTHE TATASTORY Seminar Just as an individual is defined by his or her Identity, an organization is defined by its culture. And like identity, there are many dimensions to culture. How it forms, how it governs its members, its resistance to change, its space — time perspective, the sub-cultures and how they interact with the super structure, the external environment and other sub-cultures. The list is almost endless. It is known that organizations that survive the erosions of time and prosper; do so because of their strong cultures. It is also known that organizations with Value embedded Cultures, do better in the long run, provided they are able to maintain their Value based Cultures. The world over and more importantly in today's India, this Value based Culture is becoming rare and thereby increasing in importance. It is now the single most important Asset for the Tata Group. “The Tata Story” is a two and a half day seminar on this unique Tata Culture. The seminar will explore the origins of this Value based Culture. It will utilize management tools from leading world thinkers to understand Organizational Cuiture and how it yields best results for a corporate. Against these management concepts, Tata will be analyzed with live case studies from the Group. Benchmark corporate cultures will be explained. Leadership models will be examined. Philosophies governing the Group's workings will be discussed. : And finally participants will be asked to draw up personal chart of activities for implementation after the seminar, in their respective work places. The methodology will be participative learning through group discussions, presentations and experience sharing besides the core lectures.The Tata Story - Curriculum DAY ONE SessionI 9.00 am to 10.36 am Subject! HUMATA HUKHTA HVRASHTA m Origins of this philosophy m What does it mean ? m What is its importance today ? Faculty : G Mukerjee Session If A 11.60 am to 12.00 noon Subject: UNDERSTANDING ORGANIZATIONAL CULTURE Background : Edgar Schein’s “Organizational Culture & Leadership” Case studies of Organizational Culture : Walt Disney Session II B 12.00 noon to 1.00 pm Subject : TRANSPARENCY Background : James O°Toole’s “ Speaking Truth to Power “ Case studies of Transparency and Speaking Truth to Power : Manekshaw & Tata Finance. Faculty : G Mukerjee Session ILI 4.30 pm to 6.30 pm Subject : TATA GLIMPSES Understanding the attributes that make Tata “different”. Adherence to values and ethics; Commitment to the nation; Social concern and responsibility; Respect for employees and human dignity; Pursuit of excellence. Faculty : T R Doongaji UbUNA After Dinner Film : “Keepers of the Flame”