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am playing
Q2. Don't make so much noise. Noriko ..... to study for her ESL test!
try
tries
tried
is trying
will cleaned
is cleaning
cleans
clean
Q4. Sorry, she can't come to the phone. She ..... a bath!
is having
having
have
has
It snowed
It is snowing
It is snow
comes
come
came
are coming
Q7. Weather report: "It's seven o'clock in Frankfurt and ..... ."
there is snow
it`s snowing
it snows
it snowed
Q8. Babies ..... when they are hungry.
cry
cries
cried
are crying
you doing
you do
do you do
you doing
you do
do you do
wears
wearing
wear
is wearing
Q12. I think I ..... a new calculator. This one does not work properly
any more.
needs
needed
need
am needing
was using
using
use
am using
Enjoy you
Do you enjoy
Q15. I've just finished reading a story called Dangerous Game. It's
about a man who ..... his wife because he doesn't want to lose
her.
kills
killed
kill
is killing
not enjoy
don`t enjoy
doesn`t enjoy
am not enjoying
will look
looking
look
am looking
Q19. You can keep my iPod if you like. I ..... it any more.
don`t use
doesn`t use
didn`t use
am not using
rings
ring
rang
is ringing
Different Propaganda Techniques
& Examples of Propaganda
There are seven different types of propaganda techniques. This includes:
1. Bandwagon Propaganda
As human beings, we have this innate desire to fit in. And that’s exactly the kind
of follow-the-herd mentality this technique follow.
Bandwagon propaganda is all about persuading the target audience to take action. It’s
about creating an urge amongst people to become a part of the “in crowd”.
To enforce such a feeling, advertisers typically use phrases like, “join the crowd” or
“trending now” for their products and services.
Propaganda Examples:
Have a look at these examples right here:
Notice how Maybelline uses the phrase “America’s Favorite”?
That’s a way of persuading people to use the product because it is loved by all of
America. Pretty smart, isn’t it?
Most brands use this propaganda technique to downplay unsavory details about their
products and services. For instance, some companies may cleverly conceal “hidden
charges” and only talk about the benefits of their products and services.
Examples of Propaganda
For instance, take a look at this advertisement by Burger King. Notice how they’re
(almost desperately) trying to highlight their “low calorie” fries. Assuming they are low
calorie, fried food is bad for your health, anyway.
Also, they’ve clearly left out details about how these fries still taste good despite the low
trans-fat content.
The ultimate goal here is to demonstrate how the product is meant for everybody and
will provide value to everyone. This method is commonly used in the world of
advertisingas the general public has started to grow skeptical towards paid celebrity
endorsements. Today, buyers are on the lookout for REAL experiences instead of the
glossy images portrayed on television.
Propaganda Examples:
Take a look at this advertisement right here. It uses a sweet-looking girl to appeal to the
audience. The main purpose of the ad is to promote healthy and simple living.
4. Testimonial Propaganda
Testimonial propaganda is popular advertising technique that uses renowned or
celebrity figures to endorse products and services. Now in this case, when a famous
person vouches for something, viewers are likely to take account of the credibility and
popularity of that person.
This establishes trust and boosts the credibility of that particular brand. Consequently,
some brands may also use figures like doctors and engineers (basically experts) to
promote their products and services.
Examples of Propaganda
Here’s an example:
Similarly, PepsiCo has continued to use big names such as Shakira, Kanye West,
Beyoncé and many more to endorse Pepsi.
5. Glittering Generalities
Propaganda
Glittering generalities is a propaganda technique where propagandists use emotional
appeal or/and vague statements to influence the audience.
Advertising agencies thus use of phrases like as “inspiring you from within” or “to kick-
start your day” to create positive anecdotes. This makes the product look more
appealing, resulting in better sales.
For better effect, brands may use hyperboles, metaphors or lyrical phrases to attract
more attention.
Examples of Propaganda
For instance, take a look at this advertisement right here.
This Iced Mocha isn’t just icy and creamy, apparently, it’s dreamy too. You probably get
the picture.
Examples of Propaganda
For instance, take a look at this advertisement by Burger King and how they’re ridiculing
McDonald’s famous Big Mac.
7. Transfer Propaganda
This type of propaganda uses a technique to project certain qualities (this can either be
positive or negative) of a person, ideology or object to other things and people.
This kind of propaganda uses many different symbols to achieve a favorable outcome.
Examples of Propaganda
For example, major soft-drink brands were accused of having traces of pesticides a
couple of years ago. While these allegations were on the rise, the entire carbonated-
drink industry took a hit. During this same period, fruit juices and other drinks were able
to do great business.
Repetition: It is when the product name is repeated many times during an advertisement.
This technique may use a jingle, which is appealing to the masses and fits in their minds.
Emotional words: This is meant to generate positive feelings in the minds of the masses.
Words like 'luxury' or 'paradise' are used to evoke certain feelings in the minds of the people,
which they associate with the product.