“Chevrolet outperforms itself 1947 ” as well as “Chevrolet volt 2017” both target the

average automobile as it advertises Chevrolet vehicles which is known to be a brand

accessible to the everyday consumer. However, the “Chevrolet volt 2017” is specifically
targets not only to the everyday consumer but also environmentalists and conservationists.
This is depicted by imagery of the earth being carefully placed pair of hands. Hence,
targeting individuals whom are conscious about the ecosystem and their actions
symbolising that the earth and its condition is in their hands implying the usage of the
vehicle allows them to be environmentally friendly making a positive impact. On the other
hand the “Chevrolet outperforms itself 1947 ” advertisement is propagated towards
consumers whom are looking for a value of money in their purchase this is seen by the
phase “Bigger Quality at lowest cost “thus targeting individuals whom are looking for a
simple vehicle that provides a good deal rather than people whom intent is to help better
the environment .Therefore, conveying that both advertisements consist of the same
general audience however targets various different type of consumers