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The english version of the history page appears simple and easily

accessible compared to the italian one which meticulously


combines visual and verbal elements. Whilst on the english one
there are no visual references regarding the text, on the other one
significative pictures show emblematic aspects of the brand. Old
photos of people and places empathize the geniousness and the
authenticity of the product, through these the clients can truly see
what makes Garofalo's pasta one of the best. This industry is not
selling just a product but a whole lifetime of hard workers and their
passion behind it. Images all over the page make people aware of
what they're buying but also the history behind it more believable.
The english history section relies more on the verbal aspect and it's
poorly organized on a grafic level, the two also distinguish in the
choice of colors, whilst the italian one's got a pitch black
background and the text written in white, the other shows different
features. The selection of a bright sky filled with clouds reminds us
of the typical italian sunny weather, it's set above what is seems a
wheat field but with just one ear of corn that stands out from the
middle of it, that is to point out the main ingredient of the product.
The choice of representing just one of it might be allegorical,
alluding at the fact that Garofalo's pasta is just one of a kind. The
nitid color behind the text emphasizes the meaning of it and its
main points which are highlighted in orange. Every sentence with
the word "pasta" and its related words

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